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The History of K&N Automotive Filters


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    • By Counterman
      Purolator Filters, a division of MANN+HUMMEL, received three Automotive Communication Awards at AAPEX 2022 in Las Vegas.
      The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising. Women in Auto Care (WiAC), an Auto Care Association community, presented the awards.
      “Our goal is to continuously inform and educate while also entertain consumers and customers alike on the importance of choosing premium filters,” said Daryl Benton, vice president of sales and marketing automotive market – North America at MANN+HUMMEL Purolator Filters LLC. “We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry.” 
      Best Article/Blog/Content Piece
      The award-winning Purolator article highlights the importance of full-synthetic oil-filter media with regard to filtration quality. Originally placed in late 2021, the article generated significant engagement and was highlighted in other digital publications in early 2022. The article showcases PurolatorBOSS oil filters, which feature SmartFUSION technology, and are engineered to be the ideal match for full-synthetic oils. Noting this, the article gives customers a deeper insight into the advantages of full-synthetic-media oil filters and passes along useful tips for technicians to share with their customers.  
      Best Merchandising
      When PurolatorBOSS premium cabin air filters with Febreze Freshness were introduced, Purolator created a freestanding point-of-sale floor display to promote the product. The display contains high-end graphics and a quality finish with an application guide to assist consumers in finding the right filter for them.
      The display also includes an informative take-home pamphlet for consumers to discover the role a cabin air filter plays in their vehicle. Many buyers gave significant feedback, noting the value of the Febreze partnership, and in turn, creating a dialogue that has led to significant purchases.
      Best Video
      Purolator also was honored with an award for creating a video that emphasizes the needs and concerns of consumers regarding clean air and vehicle performance. Filtering virus aerosols, dirt, debris, pollen and more, the video highlights PurolatorBOSS as a premium cabin air filter to rid these pollutants from a customer’s vehicle.
      The video proved successful, as it garnered hundreds of thousands of views online and millions of impressions on digital TV. Gaining strong engagement on social media, Purolator’s video has continued to inform audiences on the importance of air decontamination. 
      The Women in Auto Care Awards Ceremony recognizes companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts. The awards cover several business-to-consumer and business-to-business categories. Recipients received recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX.
      The award-winning video can be viewed here: 
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    • By Counterman
      Aftermarket supplier BG Automotive has expanded its product offering with 17 new references across various product categories: timing belts, cylinder heads, cooling, lubrication and gaskets.
      BG Automotive (BGA) releases new product references for the automotive aftermarket each month to ensure that shops are equipped with the latest product applications.
      The timing belt for Ford and Citroen (TB2309CPK-2) covers models such as the 2014-2017 Focus, 2015 > Mondeo, 2019 > Dispatch and 2015-2019 Relay, covering more than 310,300 vehicles. All timing belts and components are thoroughly tested for 41 days/984 hours on bespoke testing and measuring machines simulating a real-life driving experience equating to 63,960 miles. Upon cycle finish, both OE and BGA belts were analysed resulting in equal degradation, according to the company.
      The BGA gasket range has been extended with 11 new references added for Ford, Renault, OPEL/VAUXHALL, Land Rover, Jaguar, Nissan and Mercedes, with CH23083 (A-D) covering Ford Transit and Tourneo 2015 and onward.
      Three new references have been added to BGA’s cooling range, with CP0160 covering Audi A4 2016-2018 and VW TOUAREG 2018 and onward.
      For more information and to learn more about premium aftermarket components available from BGA, contact the sales team at +44 (0) 1793 491 777 or visit 
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      The full new to range product list can be viewed at
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    • By Counterman
      WIX Filters, a division of MANN+HUMMEL, has launched WIX VarioPleat technology, allowing the company to provide air-filter technology to meet the needs of heavy-duty and industrial customers.
      Available early next year in North America, the advancement allows WIX to provide exact-fit replacement parts for buyers that have varying-sized applications. The innovative technology will cover many applications, for both on- and off-road machines, according to the company. Containing variable and deep pleats, the advancement offers a high filtration capacity that comes in several different shapes to meet aftermarket standards. 
      Additionally, the rugged containment molded frame contains built-in handles, allowing for easy filter removal. The technology is highly efficient and offers a robust design for a wide range of customers that have specialty filtration needs, according to WIX. 
      “At WIX, we understand the need for various-shaped materials and products to fit the wide range of applications that are available,” said Donald Chilton, director of product management at MANN+HUMMEL. “The development of this new line gives heavy-duty and industrial machine owners the option to get all of their parts from one place.”
      WIX has 11 facilities in eight different countries and manufactures more than 210 million filters annually. Focusing on innovation and quality, WIX meets or exceeds OEM standards for fit, form and function and has partnered with companies across the country to also offer price-competitive products, according to the company. 
      To learn more about WIX filters, buyers can contact their local sales representative or visit 
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    • By OReilly Auto Parts
      SPRINGFIELD, Mo., Oct. 26, 2022 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue and earnings for its third quarter ended September 30, 2022.

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    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By Counterman
      Photo caption (left to right): Destiny, chapter vice president, Chippewa Hills FFA; Dan Reid, store manager, Auto Value parts store, Remus, Michigan; Macey, chapter president, Chippewa Hills FFA; and Adrian, chapter historian, Chippewa Hills FFA.
      The Auto Value parts store in Remus, Michigan – a member of the Auto-Wares Group of Companies network – took first place in the country participating in WIX Filters’ FFA Box Top Program.
      The store and the surrounding community redeemed a total of 22,425 box tops. The store’s local chapter, Chippewa Hills Future Farmers of America, received a $7,606.25 check. Included in that total is an additional $2,000 bonus for being one of the four chapters that submitted the most box tops, and the most improved chapter from last year’s fundraising.
      “The support from Dan and Auto Value is amazing,” said Doug Richard, FFA director. “This donation will allow our chapter to reduce the cost to our members who attend FFA National Convention and State Convention, as well as cover other chapter activities. Thank you to Auto Value and WIX Filters.”
      For each oil-filter box top submitted, WIX donates 25 cents to local FFA chapters.
      Collect WIX box tops from farmers, truck owners, repair shops and garages, and drop them off at a participating WIX Filters FFA Box Top program location. Prior to submitting, make sure that the box top has the WIX Filters logo or name, the part number and UPC code. Visit
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