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    • Counterman
      WIX Filters Earns PWI Marketing Award
      By Counterman
      WIX Filters announced that the company was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Arkansas, celebrating store wins, providing technical training to attendees and promoting the various vendors that contribute to PWI’s success.
      Marketing Support and Annual Meetings
      Honored over 40 other contenders,
      link hidden, please login to viewwas recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025. The company developed marketing campaigns that boosted sales and customer awareness and actively participated in PWI’s annual marketing meetings. “PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, brand manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.”
      Light- and Heavy-Duty Filters for PWI Customers
      Equipping PWI with both heavy- and light-duty products,
      link hidden, please login to view supplies its customers with oil, cabin and air filters. These filters support both light-duty passenger vehicles and heavy-duty agricultural and construction machinery.
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    • Counterman
      Standard Motor Products Adds to Fuel Injection Program
      By Counterman
      Standard Motor Products, Inc. (SMP) announced an expansion of its Standard Gasoline Fuel Injection program. The company said the program includes more than 1,100 all-new, not remanufactured, Gasoline Direct Injection (GDI), Multi-Port Fuel Injection (MFI), and Throttle Body Injection (TBI) injectors, along with GDI high-pressure fuel pumps, fuel feed lines, fuel pressure dampers, fuel pressure sensors, fuel pressure regulators, service kits and more.
      Fuel Injector Coverage and Testing

      link hidden, please login to view noted that its gas fuel injectors are 100% new, never remanufactured, and deliver OE-matching spray patterns and flow rates to help optimize fuel mileage and performance. SMP-manufactured fuel injectors are designed and built in SMP’s IATF 16949-certified facility in Greenville, South Carolina. The company added that all Standard fuel injectors undergo extensive testing, including initial life-cycle validation and 100% end-of-line testing. The testing regimen involves more than 35 different tests and inspections, including endurance, spray pattern, thermal cycles, vibration, shock load, and dynamic and static flow. Multiple new GDI and MFI injectors have recently been released, adding coverage for millions of import vehicles, including the 2020–25 Nissan Frontier and 2021–25 Subaru Crosstrek. Additionally, MFI fuel injector multi-packs are available, covering more than 31 million vehicles.
      GDI High-Pressure Fuel Pumps and Kits
      GDI systems rely on a constant supply of fuel at high pressure.
      link hidden, please login to view said its GDI high-pressure fuel pumps are manufactured and tested to help optimize performance, even in high-heat environments. For long-term durability, Standard high-pressure fuel pumps feature stainless steel internal components and high-temperature seals. Each pump is engineered to optimize GDI performance and lab tested and validated on actual vehicles to ensure performance and longevity, the company said. More than 115 SKUs are currently available for import and domestic vehicles. Blue Streak GDI high-pressure fuel pump kits include everything needed for a high-pressure fuel pump service in one box and are available for import and domestic applications. GDI high-pressure fuel pumps have recently been released for Audi and Volkswagen vehicles like the 2020–25 Audi Q3 and the 2019–24 Volkswagen Jetta, as well as 1.2 million BMW vehicles through the 2025 model year.
      “The Standard Fuel Injection Program is constantly expanding as we are regularly adding new fuel injectors, GDI high-pressure fuel pumps and other related components,” said John Herc, vice president of vehicle control marketing at SMP. “Our program is the most comprehensive in the industry, and we are working hard to keep it that way for our distribution partners and for the technicians who depend on Standard.”

      The post
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      link hidden, please login to view
    • Counterman
      Standard Motor Products Adds to Fuel Injection Program
      By Counterman
      Standard Motor Products, Inc. (SMP) announced an expansion of its Standard Gasoline Fuel Injection program. The company said the program includes more than 1,100 all-new, not remanufactured, Gasoline Direct Injection (GDI), Multi-Port Fuel Injection (MFI), and Throttle Body Injection (TBI) injectors, along with GDI high-pressure fuel pumps, fuel feed lines, fuel pressure dampers, fuel pressure sensors, fuel pressure regulators, service kits and more.
      Fuel Injector Coverage and Testing

      link hidden, please login to view noted that its gas fuel injectors are 100% new, never remanufactured, and deliver OE-matching spray patterns and flow rates to help optimize fuel mileage and performance. SMP-manufactured fuel injectors are designed and built in SMP’s IATF 16949-certified facility in Greenville, South Carolina. The company added that all Standard fuel injectors undergo extensive testing, including initial life-cycle validation and 100% end-of-line testing. The testing regimen involves more than 35 different tests and inspections, including endurance, spray pattern, thermal cycles, vibration, shock load, and dynamic and static flow. Multiple new GDI and MFI injectors have recently been released, adding coverage for millions of import vehicles, including the 2020–25 Nissan Frontier and 2021–25 Subaru Crosstrek. Additionally, MFI fuel injector multi-packs are available, covering more than 31 million vehicles.
      GDI High-Pressure Fuel Pumps and Kits
      GDI systems rely on a constant supply of fuel at high pressure.
      link hidden, please login to view said its GDI high-pressure fuel pumps are manufactured and tested to help optimize performance, even in high-heat environments. For long-term durability, Standard high-pressure fuel pumps feature stainless steel internal components and high-temperature seals. Each pump is engineered to optimize GDI performance and lab tested and validated on actual vehicles to ensure performance and longevity, the company said. More than 115 SKUs are currently available for import and domestic vehicles. Blue Streak GDI high-pressure fuel pump kits include everything needed for a high-pressure fuel pump service in one box and are available for import and domestic applications. GDI high-pressure fuel pumps have recently been released for Audi and Volkswagen vehicles like the 2020–25 Audi Q3 and the 2019–24 Volkswagen Jetta, as well as 1.2 million BMW vehicles through the 2025 model year.
      “The Standard Fuel Injection Program is constantly expanding as we are regularly adding new fuel injectors, GDI high-pressure fuel pumps and other related components,” said John Herc, vice president of vehicle control marketing at SMP. “Our program is the most comprehensive in the industry, and we are working hard to keep it that way for our distribution partners and for the technicians who depend on Standard.”

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    • Counterman
      WIX Filters Earns Hahn Automotive Logistics Award
      By Counterman
      link hidden, please login to view was recognized by Hahn Automotive with the 2025 Outstanding Logistics Support Award at the annual Hahn Automotive National Sales Conference. Held last month in Rochester, N.Y., the conference prepares staff for the upcoming spring selling season and honors companies for their support and dedication to Hahn Automotive. WIX Filters Support for Hahn Automotive

      link hidden, please login to view was honored for its service levels and order fill rates last year. The company has partnered with Hahn Automotive for nearly 30 years, providing a full line of filters. “Hahn Automotive stresses that service makes all the difference, emphasizing their commitment to innovation and customer satisfaction,” said David Barraco, trade marketing manager at WIX Filters. “WIX Filters has supported Hahn Automotive and its customers for almost three decades, and this award demonstrates our exemplary drive to provide on-time deliveries of the highest quality filters on the market.”
      Hahn Automotive Warehouses and Auto Parts
      Hahn Automotive owns nine full-service warehouses and 28 pickup warehouses that distribute auto parts throughout the Midwest, New England and the Mid-Atlantic states. The company operates Advantage Auto Stores, Car Parts/Motor Supply, Genuine Auto Parts, Norwood Auto Parts, Nu-Way Auto Parts and Speedway Auto Parts.
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    • liangyanyang
      OEM vs Aftermarket Truck Filters: Which One Is Better?
      By liangyanyang
      When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
      So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
      What is an original equipment truck filter?
      Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
      Original equipment manufacturer (OEM) filters are typically used for:
      Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
      Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
      Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
      Professional aftermarket filter manufacturers typically offer:
      Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
      feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
      Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
      A reliable truck filter manufacturer should provide:
      Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
      Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
      Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
      in conclusion
      Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
      If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
      website：www.ixinfilter.com

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