‘MAHLE: The Choice of Champions’ Technician Promotion Underway
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By Counterman
link hidden, please login to view proudly presented link hidden, please login to view (GPD) with the 2026 Receiver’s Choice Award at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference, held May 11–14 in Atlanta. The award recognizes GPD’s commitment to delivering high-quality, accurate and complete product content, along with its dedication to continuous improvement and industry best practices. The Receiver’s Choice Award honors organizations that provide exceptional content, including ACES, PIES, digital assets, and customer-specific formats. Recipients are selected by content receivers who support ACPN and are evaluated based on accuracy, timeliness, completeness, consistency, and overall data integrity.
The 2026 award was presented by Lance Brierley, director of technology solutions, and Jimmy Golden, director of eCommerce solutions at Alliance Headquarters.
“GPD’s commitment to maintaining clean, accurate, and timely content has made a measurable impact across our data ecosystem,” said Jimmy Golden. “Their team consistently demonstrates a strong understanding of the standards and responsiveness required to support our distribution and sales efforts.”
“What set GPD apart is not only the quality of their data, but also their proactive approach to collaboration and continuous improvement,” added Lance Brierley. “They’ve shown a clear dedication to advancing content excellence in a way that benefits the entire network.”
Global Parts Distributors was recognized for its outstanding performance in content delivery and for playing a key role in strengthening the digital foundation of product representation across the Alliance network.
link hidden, please login to view congratulates Global Parts Distributors on this well-deserved recognition and looks forward to continued collaboration and success. Pictured from Left to Right: Lance Brierley, John Johnson, Kassandra Dore, Natalie Houseman and Jimmy Golden.
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By Counterman
The University of the Aftermarket Foundation (UAF) is celebrating 40 years of funding scholarships, grants and ongoing educational programs to help develop a strong, knowledgeable industry work force.
To commemorate the special occasion, UAF is conducting a 40th Ruby Anniversary fundraising campaign that will run throughout the year, culminating with a celebration on Oct. 31 in Las Vegas. Roger McCollum, MAAP, UAF chairman and Rick Schwartz, UAF marketing committee chair announced the campaign at last week’s MEMA Vision Conference and encouraged support from industry members.
“Over the past 40 years, the University of the Aftermarket Foundation has made an indelible mark on our industry by annually funding hundreds of scholarships for deserving young people who have gone on to successful careers in the aftermarket,” said Schwartz. “We thank everyone who has championed the UAF mission since 1986 and ask all industry members to support the Ruby Anniversary Campaign so that UAF and its work can continue for the next 40 years and beyond.”
To support the
link hidden, please login to view 40th Ruby Anniversary campaign and attend the special reception held on Oct. 31, 2026 at The Venetian Las Vegas, visit link hidden, please login to view. “Reaching this major milestone would not have been possible without all those who volunteer their time and resources to ensure a bright future for the aftermarket,” said McCollum. “By supporting the Ruby Anniversary Campaign today, you can make a lasting impact by helping young people who aspire to enter our industry or continue their professional development.”
Contributions to the UAF 40th Ruby Anniversary
link hidden, please login to view are tax-deductible to the extent provided by law and count toward UAF lifetime status. UAF is a 501(c)(3) not-for-profit organization. To learn more, apply for a scholarship or grant, or make a donation, visit link hidden, please login to view. The post
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By Mighty Auto Parts
The post
link hidden, please login to view appeared first on link hidden, please login to view. Nothing can be more frustrating for the vehicle owner than an oil or coolant leak, especially when it stains their driveway or carport floor. And then there is the stench of oil or coolant on a hot engine or exhaust system that can really be annoying. If you have performed a lube service you may […]
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By Counterman
Pennzoil is rolling out a nationwide incentive program for the busy spring and summer driving season. Through Pennzoil Ultra Platinum and other qualifying products, customers who purchase 10 quarts of eligible motor oil at participating locations can receive up to a $30 virtual prepaid Mastercard.
The program runs from Feb. 1 through Aug. 31, 2026.
Highlighting the synthetic lineup
Pennzoil said the campaign is designed to spotlight its full synthetic portfolio. That includes flagship products such as Pennzoil Ultra Platinum. Drivers can find complete promotion details, eligible products and redemption instructions on the company’s
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By Mighty Auto Parts
The post
link hidden, please login to view appeared first on link hidden, please login to view. With today’s complex systems the repair may involve more than running a diagnostic chart and replacing a defective part. Systems today are so connected that it makes it difficult for the most experienced technician to distinguish between a mechanical, electrical, fuel, or emission related condition without extensive testing. In addition to having the theory and […]
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