PRT Heavy Duty Will Be Exhibiting At HDAW ‘22
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By oliviarosesmith
Planning a summer road trip in my Jeep and part of the route runs through some pretty remote wildlife areas — think deer, maybe elk depending on elevation. Never had a close call yet but I'd rather be prepared than find out the hard way at 60mph.
Been going back and forth on whether to upgrade the stock bumper before I go. A few things I'm weighing:
Does a heavier aftermarket bumper actually help in an animal strike, or is it more about looks/winch mounting for most people? Front vs rear — is front the priority if I'm mainly worried about wildlife on the road? Anyone dealt with insurance/deer strikes and wish they'd had better protection beforehand? Budget isn't unlimited so trying to figure out if this is a "nice to have" or something I'll actually regret skipping. Would love to hear what setups people are running, especially if you've done a similar trip or actually hit something with stock vs. upgraded bumpers.
Trip's about 3 weeks out so I've got a little time to sort parts and get them installed before I leave.
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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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By Counterman
PRT, a brand of the ADD Group, announces the arrival of new applications for light vehicles. The launches include strategic models across North America, such as the Toyota Prius Plug-in, Infiniti Q50, Jeep Grand Cherokee and Hyundai Sonata, in addition to brand-new applications, including the 2024 Nissan Versa, among others.
link hidden, please login to view said it products are produced under the strictest OE quality processes required by the main automakers. “These new applications reinforce PRT’s commitment to combining OE quality, innovation, and continuous product development, strengthening its position and coverage across the North American aftermarket. The new items are in stock in the U.S. and ready to ship,” explains Bruno Bello, director of global marketing at PRT. For more information, call 1-770-238-1611, visit
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By Counterman
PRT, a brand of the ADD Group, announces the arrival of new applications for light vehicles. The launches include strategic models across North America, such as the Toyota Prius Plug-in, Infiniti Q50, Jeep Grand Cherokee and Hyundai Sonata, in addition to brand-new applications, including the 2024 Nissan Versa, among others.
link hidden, please login to view said it products are produced under the strictest OE quality processes required by the main automakers. “These new applications reinforce PRT’s commitment to combining OE quality, innovation, and continuous product development, strengthening its position and coverage across the North American aftermarket. The new items are in stock in the U.S. and ready to ship,” explains Bruno Bello, director of global marketing at PRT. For more information, call 1-770-238-1611, visit
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By Counterman
TalkRev launched PartsNow.ai, an AI-assisted platform designed to help fleets, owner-operators and repair shops find and purchase heavy-duty truck parts more efficiently. The company said the system uses AI-driven chat, voice interaction and visual recognition to identify parts and connect users with a network of distributors.
AI Tools Streamline Parts Identification
According to TalkRev, the platform allows users to search for parts in multiple ways:
Describing the issue or component Uploading a photo of the part or vehicle VIN Speaking directly with an AI agent The system then identifies the part and provides availability and pricing from its distributor network.
“Too many mechanics spend their day on the phone calling suppliers just to buy a brake disc or a turbocharger,” said Manna Justin, CEO of TalkRev. “You tell us what you need—type it, say it, or upload a photo of the broken part or the truck’s VIN—and our AI identifies the exact component and sources it from our network of distributors.”
Integrated Purchasing and Distributor Network
link hidden, please login to view said it aggregates inventory from a network of distributors, with a catalog of more than 50,000 parts. Users can complete purchases through a single checkout process, with PartsNow handling the transaction. The company said this approach allows distributors to reach customers without building their own e-commerce systems. Voice and Mobile Interaction
The platform also supports phone-based interaction, where users can describe an issue and receive follow-up questions from the AI agent. TalkRev said the system then sends a text message with product details, pricing and a link to complete the purchase.
Steve Fultz, president of PartsNow.ai, said the platform is designed to reduce time spent searching for parts and improve access to inventory.
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