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ASE Education Foundation Presents Bryl Shoemaker Award
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has kicked off a yearlong celebration of its growth and many milestones achieved since its founding in 1972 by industry leaders who sought to recognize competent professional technicians and the repair facilities where they are employed.
For half a century, ASE has worked to improve the quality of vehicle repair and service by testing and certifying automotive professionals, becoming the renowned independent nonprofit organization striving to uphold and promote high standards of vehicle service and repair.
From its initial offering of four automobile tests in 1972, ASE today offers 57 tests and certifications from automobile and medium-heavy truck to transit and school bus, collision repair, parts, military and others. More than a quarter of a million individuals currently hold ASE certifications in these areas of the transportation industry.
ASE recently unveiled a special logo in recognition of its 50th anniversary and encourages industry organizations to feature the commemorative logo as a way to show their support of ASE. Throughout the year, ASE will share historical information, conduct special programs and showcase ASE-certified service professionals and the essential work they perform to keep America’s vehicles safe and on the road.
The post ASE Kicks Off 50th-Anniversary Celebration appeared first on Counterman Magazine.
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By Counterman
Forty-eight automotive professionals were recognized at the Fall Board of Governors meeting of the National Institute for Automotive Service Excellence (ASE), held at the Scottsdale Resort and Spa in Scottsdale, Arizona.
The annual awards banquet spotlights top scorers on the ASE certification tests.
Forty-one companies from both OEM and aftermarket segments sponsored individual technician recognition awards in the Auto, Truck, Collision, Bus, Parts and Service categories, along with awards for instructors. In addition to top scores on the ASE tests, award sponsors look for on-the-job excellence and community service when selecting honorees.
“ASE has recognized the best of the best in our industry for more than 40 years, and this year we honored 48 outstanding individuals from across the nation,” said Tim Zilke, ASE president and CEO. “We couldn’t do this without the support of our award sponsors, who include some of the best-known names in the industry. Their commitment to excellence is reflected in the talented individuals receiving these awards. The enthusiasm and professionalism displayed by our award winners testifies to the high-quality of ASE-certified technicians and specialists. We are proud to have them as part of the ASE family.”
The National Institute for Automotive Service Excellence was established in 1972 as a nonprofit organization to help improve the quality of automotive service and repair through the voluntary testing and certification of automotive technicians and parts specialists. Today, there are approximately a quarter of a million ASE-certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country.
For more information about ASE, visit www.ase.com.
The post 48 Technicians Honored At ASE Annual Meeting appeared first on Counterman Magazine.
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By Counterman
Delphi Technologies, a brand of BorgWarner Inc., received the 2021 AASA Diversity, Equity and Inclusion (DEI) Award on Nov. 3 at AAPEX in Las Vegas.
“Delphi Technologies has a long history of walking the walk,” said Megan Gardner, director of membership and engagement with AASA. “They continuously set the bar high for their organization and in doing so, challenge others to follow suit in the honorable fight for DEI and a healthy company culture.”
Anita Barlow of Delphi Technologies (left) and Megan Gardner of AASA BorgWarner provides its employees with extensive programs and leadership in diversity, equity and inclusion and cultivates a workplace where diversity is welcomed, and employees are given opportunities to discuss inclusion openly. The company created regional DEI councils that review policies and procedures to ensure they are serving the needs of the employee base and implemented a global company ratio compensation analysis to take a stand against unconscious bias.
To take it a step further, BorgWarner also has specific trainings to help its workforce understand unconscious bias and how to overcome it. It’s clear that DEI is core to the company’s success, employee retention and culture.
“When we’re in an environment where everyone can be true to themselves, happiness and productivity come naturally,” said Anita Barlow, managing director, Remanufacturing, North America with Delphi Technologies. “This is critical in building high-performing teams, not just from a business perspective, but also a human one. When we feel like we can be ourselves, we feel a sense of inclusion and belongingness. This helps us from a company point of view to improve retention, productivity, and bottom-line profitability.”
Barlow was invited by Gardner on stage to receive the award on behalf of Delphi Technologies Aftermarket, and then participated in a quick Q&A on the company’s councils, implementation of DEI, and the strong reputation Delphi Technologies has earned by simply doing the right thing.
Daniel Tristan Receives DEI Individual Award
Daniel Tristan, director of International for Spectronics, received the 2021 AASA Diversity, Equity and Inclusion Individual Award.
“AASA is proud to announce a new annual award, with the purpose of recognizing an influential leader in the automotive aftermarket that supports and represents the core values of diversity, equity & inclusion,” said Ben Brucato, senior director for AASA. “AASA is dedicated to challenging our industry to be forward thinking and retaining and attracting talent from all backgrounds and walks of life. We know it will make our industry stronger and more resilient.”
Daniel Tristan of Spectronics (left) and Ben Brucato of AASA Tristan’s parents immigrated from Mexico in the 1960s, where his father started a service station in Texas and where Daniel started his automotive career as a small child. It was then that Tristan’s passion for hard work, leadership and DEI began to blossom.
Tristan is one of the youngest members of AASA’s board of governors and also is the incoming chairman of the Overseas Automotive Council (OAC). His roles in leadership allow him to be a huge advocate for minorities in the automotive aftermarket, where he helps recruit and retain talent from all backgrounds.
“As a Mexican American who started my career patching tires and doing oil changes, it is a privilege to be part of an industry that has given so much to me and my family,” said Tristan.
Ben Brucato took the stage following the announcement of the AASA Advocacy Champion, to officially name Tristan as the first ever AASA Diversity, Equity and Inclusion Champion.
Bruce Ronning Receives Member Advocacy Award
Bruce Ronning, senior vice president, Global Sales and Commercial Operations at DRiV, received the 2021 AASA Member Advocacy Award.
“This award is to recognize one of our members who has gone above and beyond and who has been a proud representative of our industry,” said Paul McCarthy, president and CEO of AASA. “Bruce has made the needs and values of the aftermarket heard and understood by key external audiences and has stood up for the future of the aftermarket.”
Ronning has contributed in several important ways over the past 20 months to justify this honor. He has acted as a vocal representative for aftermarket manufacturers in discussions with the U.S. Secretary of Commerce about supply chain and workforce challenges. He has provided valuable feedback on trade issues, dating back to the USMCA agreement and its favorable terms for the aftermarket, and then used his platform on the AASA board to encourage the concept of ports open 24/7.
Bruce Ronning of DriV (second from left) received the 2021 AASA Member Advocacy Award. Most importantly, he and his company were not afraid to speak up on the importance of Right to Repair and maintaining a competitive market for consumer choice on where, and with what parts, vehicles are serviced.
“I am humbled and grateful to be recognized by AASA with this award, as we at DRiV are always glad to work with Paul and the AASA/MEMA teams to do what we can to promote and ensure the future of our industry,” said Ronning. “I look forward to continuing our relationship and plan to do my part to ensure that the needs and issues affecting the aftermarket are taken seriously.”
Catherine Boland, MEMA’s vice president of government affairs, Leigh Merino, MEMA’s vice president of legislative affairs, and McCarthytook the stage to officially name Ronning as the first-ever AASA Advocacy Champion.
The post AASA Presents New Annual Advocacy And DEI Awards At AAPEX appeared first on Counterman Magazine.
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By Counterman
ADVICS won an Automotive Communications Award at AAPEX 2021 for “Best B2B Technical Article/Blog/Content Piece,” for its technical article titled “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.”
The award-winning article drove more website traffic than any other paid or organic source, achieving more than 55% of total website visits between October 2020 and August 2021. Additionally, the article had a bounce rate of only .06% – far lower than the industry-standard bounce-rate benchmark of 24% to 40%.
“As the leader in braking technology for the automotive aftermarket, we recognize the importance of providing quality technical resources to technicians and automotive repair professionals,” said Fumiko Higa-Bales, branding and supply chain manager, aftermarket. “We are proud to accept this award for our content that has not only helped to educate technicians, but has also achieved outstanding results for our brand in the way of SEO, website traffic, brand awareness and more.”
The results achieved by this article can be attributed to both the content resonating with the target audience and also the way it was optimized to serve ADVICS’ existing SEO strategy. Written using the analysis and findings from ongoing SEO-keyword research, this article achieved rankings on 26 tracked keywords, with 10 of those keywords ranking in first place.
The award winning article, featured in the “Technical Resources” section of the ADVICS website, was written and optimized by MBE Group, a full-service marketing communications agency based in Bloomfield Hills, Michigan.
The Automotive Communications Awards, presented by Women in Auto Care, acknowledge companies and agencies for their outstanding advertising, marketing and public relations efforts in the automotive aftermarket.
For more information on ADVICS, visit ADVICSAftermarket.com, and find its entire library of technical articles, videos and more here.
The post ADVICS Wins Automotive Communications Award At AAPEX 2021 appeared first on Counterman Magazine.
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By Auto News
Carquest stores from Peekskill, N.Y., Rawlins, Wyo., Freeport, Ill., and Mahwah, N.J. take top honors RALEIGH, N.C.--(BUSINESS WIRE)--Jan. 28, 2019-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers, named its 2018 Top Performing Independent Partner Award Winners during its recent Leadership Summit in Dallas. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190128005399/en/ Advance Auto Parts 2018 Top Performing Independent Partner award winners celebrate their w...
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