Jump to content

  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, X, and LinkedIn. 

     

Recommended Posts

Posted

CRP Automotive has named Matt Zarlenga of the Sherman-Pearson Co. as its 2021 U.S. Sales Representative of the Year.

Zarlenga has been with Sherman-Pearson Co. since 2019 and has represented CRP Automotive’s AAE, REIN, Pentosin and AJUSA brands in the Northern and Central Ohio market. CRP Automotive presented the award to Zarlenga during the 2021 AAPEX Show in Las Vegas.

CRP Automotive Channel Sales Manager Nicole Ryan and U.S & Canada Sales Director Warren Morley presented the award.

“Matt exemplifies what makes a professional sales representative successful and has done a great job for us in our Northern territory,” Ryan said. “He always brings a great deal of enthusiasm, energy, and product knowledge to our sales efforts.”

Zarlenga accepted the award on behalf of Sherman-Pearson, noting that the accomplishments in 2021 were the result of a solid team effort and made possible only by the dedication and hard work of everyone involved.

Prior to joining Sherman-Pearson Co., Zarlenga was a manufacturer representative with Bowdoin Marketing specializing in the automotive aftermarket. He also worked in the OE dealership channel as a sales consultant and warranty administrator.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Sell your car with CarBrain

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Counterman
      Sunday, May 4, 2025, officially marks the 100th anniversary of NAPA and a century of service in the automotive industry. This automotive industry milestone highlights NAPA’s commitment to supporting drivers and repair shops nationwide. To commemorate the occasion,
      link hidden, please login to view is debuting a celebratory paint scheme on all four of its race team cars. In a rare event, three of these teams will hit the track from May 1-4 at the Texas Motor Speedway. NAPA 100 Paint Scheme Honors Automotive Industry Milestone
      The company said the NAPA 100 paint scheme is the perfect way to honor NAPA’s history and impact.
      The rapid adoption of automobiles meant people across the country needed reliable repair shops to maintain their cars.
      link hidden, please login to viewstepped up to meet that need. Today, as the automotive aftermarket industry evolves faster than ever, NAPA embraces new technologies and advancements to keep drivers on the road. link hidden, please login to view Design Details Celebrate a Century of Excellence
      NAPA describes the paint scheme as a champagne gold that is sure to stand out from the pack.
      Thoughtfully designed, the gilded look features NAPA’s unique 100-year logo and a matching driver fire suit. The design symbolizes celebration and NAPA’s impressive legacy, the company said.
      NAPA’s Racing Community Joins the Celebration
      As a decades-long sponsor of motorsports, NAPA said it was important to honor this milestone with its racing community. NAPA is a sponsor of NASCAR driver Chase Elliott, American NHRA Funny Car racer Ron Capps, NASCAR trucks driver Daniel Hemric and sprint car racer Brad Sweet.
      link hidden, please login to view 100 Celebration Weekend – NAPA Race Team Schedule:  
      Series: Kubota High Limit Racing  
      Team: Kasey Kahne Racing 
      Car: #49 Sprint Car  
      Driver: Brad Sweet 
      Owner: Kasey Kahne 
      Dates: 5/1 & 5/3 (2-night event) 
      Race:  Stockyard Stampede at The Dirt Track at Texas Motor Speedway  
      Series: NASCAR Craftsman Truck Series  
      Team: McAnally-Hilgemann Racing  
      Car: No. 19 NAPA Auto Care Chevrolet Silverado RST 
      Driver: Daniel Hemric 
      Owner: Bill McAnally 
      Date: Friday, May 2  
      Race: SpeedyCash.com 250 at Texas Motor Speedway 
      Series: NASCAR Cup Series  
      Team: 
      link hidden, please login to view  
      Car:  No.9 NAPA Auto Parts Chevrolet 
      Driver: Chase Elliott  
      Owner: Rick Hendrick 
      Date: Sunday, May 4 
      Race: WÜRTH 400 NASCAR Cup Series

      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      Research by Carfax shows the used car market surging in both value and volume. The automotive aftermarket is positioned to benefit significantly—and among those who understand it best is
      link hidden, please login to view, president of link hidden, please login to view (APA). In an industry where profitability is boosted by the number of repairable vehicles on the road, the recent upswing in used car sales is providing tailwinds that aftermarket businesses are ready to ride.  “An increase in used car sales as well as an increased valuation of those cars both have huge benefits for our business,” Tucker explains. “With more vehicles on the road in that sweet spot of being 4-12 years old, our opportunity for selling parts increases exponentially.” 
      That “sweet spot” Tucker refers to is the prime range for aftermarket demand. These vehicles are typically out of warranty, increasingly in need of maintenance and repair, and owned by drivers more likely to invest in keeping them roadworthy—especially when used car values are holding strong. It’s a powerful combination that leads to increased part sales, especially in high-failure-rate categories. 
      Data is the Differentiator 
      According to Tucker, the key to capitalizing on this growing opportunity lies in one word: data. 
      “Keeping track of what we need to have on the shelf to service this aging car parc is the number one driver in capitalizing on servicing these vehicles,” he says. “Also understanding how the types of repairs change as the vehicle ages is important. Here again, data is the driver to success.” 
      From stocking the right parts for the right model years to understanding when customers shift from premium to value-tier products, every decision aftermarket businesses make should be rooted in understanding vehicle age trends and consumer vehicle repair behavior. “Understanding the brands and price points that change as the vehicle ages also must be top of mind,” he adds. 
      Growth For Established Players 
      With used car sales rising sharply, some might foresee a flood of new players entering the aftermarket to capitalize on that replacement parts demand. But Tucker doesn’t see it playing out that way. 
      “Having an aging car parc also means expanding your inventory in order to cover those additional model years adequately,” he says. “Having inventory dollars invested in the right places is not something that happens overnight, and so new entrants into this space are few and far between.” 
      Instead, he anticipates new investments going into existing aftermarket businesses. The industry’s resilience—especially during economic uncertainty—continues to attract capital. “I won’t ever say we are recession-proof as an industry, but we are recession-resistant,” Tucker notes. “Our space has proven to be an attractive one for investors and I don’t see that changing.” 
      Vehicle Categories for Strong Sales  
      While aging vehicles generally mean more part sales overall, Tucker is quick to point out that those sales fluctuate based on a variety of factors: vehicle miles driven, car parc composition and failure rates. 
      “When you take all of those into account, we see categories such as brakes, ride control and chassis all having exponential growth,” he says. “Anything the vehicle must have to start, run and stop effectively are all areas of strong growth.” 
      And as used car values rise, owners are more inclined to authorize discretionary repairs, reversing a trend often seen in older vehicles. “We will also see more of those discretionary repairs come into play on older vehicles as their value holds strong and steady,” Tucker adds. 

      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By OReilly Auto Parts
      SPRINGFIELD, Mo., April 23, 2025 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue for its first quarter ended March 31, 2025.

      link hidden, please login to view
    • By Counterman
      The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
      ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
      An Opportunity to Honor Hardworking Technicians
      Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
      ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
      Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
      Commemorative Logo and Digital Materials for Automotive Service Professionals Month
      In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
      Additional
      link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
      These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
      link hidden, please login to view.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
  • Create New...