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AASA Presents New Annual Advocacy And DEI Awards At AAPEX
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By Counterman
link hidden, please login to view presented awards to eight supplier partners at its recent annual membership meeting held May 9-11 in Frisco, Texas. Highlighted by the Partnership and Group Impact Awards, the categories also included Data Quality, Fastest Growing, Manpower Excellence, Marketing Excellence, Product Innovation, Profit Generator and Shipping Excellence. Supplier Partner Winners
For the second-consecutive year, Lippert accepted the Partnership Award, which honors the supplier that demonstrated outstanding overall performance across all the award categories. AAM brands under the Lippert umbrella include ARIES, CURT, LUVERNE, Ranch Hand and UWS.
The Group Impact Award went to the Warn Industries family of brands for its contributions to the success and growth of AAM headquarters, members and resellers. AAM brands under the Warn Industries umbrella include Fab Fours, Fabtech, Factor 55 and WARN.
Presented with the Data Quality Award, BedRug earned special recognition for the quality and completeness of its product data.
DECKED took home the Fastest Growing and Marketing Excellence Awards for achieving the largest sales growth as measured as a percentage over the previous year and for exceptional marketing concepts and execution, respectively.
Retrax accepted the Manpower Excellence Award for fielding the most robust outside sales presence, including actively maintaining strong relationships with retailers and warehouses.
Go Rhino won the Product Innovation Award for its E1 Electric Running Boards.
The Profit Generator Award, presented to BAK Industries, recognized the supplier partner that generated the greatest opportunity for profit across distribution and retail.
The Shipping Excellence Award went to ARC Lighting, which demonstrated the best overall purchase order fulfillment rate. ARC repeated as a winner in this category.
Ambassador Award Winners
AAM also named three recipients of the Ambassador Award, given to key individuals who provided unique and extraordinary support of member distributors over the last year.
Patrick Cripe (Lippert) Chris Greer (RealTruck, Inc.) Matt McShane (Fab Fours)
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By Counterman
FCS Automotive recently announced the release of 88 new part numbers.
The release includes 20 complete strut assemblies, 34 shock-absorber assembly kits, 11 shock-absorber and coil-spring assemblies, 14 heavy-duty fleet shocks and nine bare struts and shocks.
All of the units are in stock and ready to ship.
“FCS remains committed to be first to market with new numbers, while providing the most comprehensive market coverage in North America,” the company asserted in a news release. “Many of these numbers are not available from the competition.”
The new numbers cover some of the most popular applications on the road today, including the Buick LaCrosse, Chevrolet Silverado, Chevrolet Suburban, Chrysler 300, Dodge Challenger, Ford F-250, Ford Transit, Jeep Cherokee, Mazda CX-9, Tesla 3, Bluebird, Ford F-750, Freightliner, International and more.
“As a global supplier in more than 40 countries, FCS products are always produced to meet strict OE quality processes backed by extensive in-house testing and IATF16949 and ISO14001 certifications,” the company said.
For more information about FCS products, contact FCS at 866-708-4554 or visit
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By Counterman
Niterra North America Inc., formerly NGK Spark Plugs (U.S.A.) Inc., announced that the company is introducing 20 new part numbers for its O2-sensor line.
The new part numbers, sold under the company’s NTK brand, represent an increase in coverage for more than 4 million domestic, European and Asian vehicles in operation, according to Niterra North America.
“These 20 new part numbers fit a variety of late-model domestic and import vehicles and range from entry-level economy cars to luxury cars to cargo-vans to sport-utilities,” said Matthew Bickford, NTK product manager, aftermarket. “NTK is committed to application coverage leadership and providing service providers the latest OEM technology and we are excited to be able to extend our latest sensor technology into the aftermarket with these applications.”
For more information about Niterra and the NGK Spark Plug and NTK product brands, visit
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By Counterman
MotoRad kicked off the first quarter of 2023 by introducing more than 100 new products in nine categories.
The new products include closure caps, knock sensors, coolant housings, coolant-temperature sensors, thermostat assemblies, oil-filter caps and water-pump thermostat assemblies. Manufactured in Tier 1 OEM facilities “with top-quality certifications, the new products undergo comprehensive testing to ensure uncompromising quality,” according to the company.
All of the new products are ready for order.
“With MotoRad’s global fill-rate average of 97.81% and category management expertise, they can ensure your shelves are stocked with the right parts for optimal product availability,” the company said in a news release.
For more information, reach out to your MotoRad sales rep or visit
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By Counterman
Penzoil recently introduced the “Long May We Drive” campaign, celebrating the thrill of driving and carving your own path on the open road.
“Every person has a unique story to tell when it comes to driving, and every vehicle can tell a thousand tales,” Penzoil explained in a news release. “No matter where and what someone drives, or whether cars are used for hugging curves in the road, commuting to work or packing up kids and heading for the mountains, Pennzoil wants to celebrate the pursuit of the next mile with this campaign.”
Featuring real drivers with a passion for car culture, “Long May We Drive” focuses on the stories of those who are passionate about taking care of their engine, those who relish the open road or those racing into the record books track by track. One of those real drivers, who not only owns the road but also moves the industry forward, is
link hidden, please login to view, an automotive content creator. Chen and his daughter are featured in the campaign, tinkering in the garage like a normal weekend, alongside a real cast of drivers including offroad enthusiasts and a five-star-rated rideshare driver.
link hidden, please login to view, driver of the No. 22 Pennzoil Ford Mustang and two-time NASCAR Cup Series (NCS) champion, is a key driver in this campaign, highlighting his dedication to pushing his engine to the limits. Pennzoil also is proud to spotlight a budding relationship with motorsports enthusiast
link hidden, please login to view. In the campaign, Gross demonstrates his drive to celebrate mobility and challenge the norm. As a racecar driver and a C6 quadriplegic who uses hand controls, Gross created the link hidden, please login to view to allow others in similar conditions to experience the thrill of driving at racecar speeds. “Pennzoil is proud to champion his mission of equalizing mobility in motorsports, supporting the Just Hands Racing team’s development of more cars modified with hand controls to hit the racetracks nationwide so people with disabilities can experience the thrill of racing,” the company said.
Cars provide an irreplicable source of freedom and self-expression, and the love of the drive is a common thread that connects us all.
“Wherever your car is going to take you, Pennzoil will be there,” the company said in a news release. “The ‘Long May We Drive’ campaign serves as a reminder that each person’s path of driving is unique, and Pennzoil invites you to join in this exciting ride!”
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