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AASA Presents New Annual Advocacy And DEI Awards At AAPEX
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
line announced details of its sixth annual Mechanics Month initiative. Beginning Monday, March 3, the annual campaign celebrates what Valvoline called the often-unsung heroes of the mobility industry and beyond: the mechanics who keep the world moving forward.
According to Valvoline, this year’s theme, “The Future is in Your Hands,” shines a spotlight on mechanics across the globe, highlighting their expertise, skill and heart for the critical work they do each day. From independent workshops to dealerships, construction sites to fleets, mechanics solve problems that others can’t. Yet, fixing machinery is only part of the job; mechanics serve as educators and partners to their customers, offering peace of mind when it matters most, Valvoline said.
“Valvoline Global is proud to honor the important contributions of mechanics worldwide,” said Jamal Muashsher, chief executive officer of Valvoline Global. “Mechanics Month is about recognizing the mechanics in our local communities who not only maintain the present – but also shape the future – by keeping people around the world moving forward.”
Global Recognition of Local Mechanics
As part of Mechanics Month,
link hidden, please login to view teams in over 60 countries will celebrate local mechanics, working with community members to acknowledge their service. Notable celebrations spanning multiple regions include: Providing over 100 toolboxes, including safety gear and Valvoline-branded merchandise, to mechanics at workshops throughout Thailand. Hosting thank you dinners featuring games, prizes and live entertainment for mechanics and their families throughout Southeast Asia. Teaming up with Hendrick Motorsports for surprise deliveries of Valvoline Mechanics Month packages to hardworking team mechanics in the U.S. Working with select distributor and school partners to offer dozens of scholarships across Mexico and El Salvador. Offering brand and product training to over 200 mechanics and various scholarship programs and initiatives throughout China. The company will also feature mechanics in global web and social media spotlights during the month of March.
Grand Prix Meets Gratitude
As the Official Lubricant Partner of the Aston Martin Aramco Formula One® (AMAF1) Team, Valvoline Global will further collaborate with its AMAF1 partner to highlight the importance of continuously building a pipeline of talented mechanics.
For the second year in a row, AMAF1 will participate in Valvoline Global’s Aspiring Mechanics Program as they invite students from Milton Keynes College (United Kingdom) to learn from F1 mechanics.
The Valvoline Global Aspiring Mechanics Program, established in 2024, is focused on educating and supporting future mechanics as they grow their skills. Through this program, the company aims to play a direct role in minimizing the growing shortage of mechanics globally, while raising awareness of the importance of the trade, Valvoline said.
Join the Celebration
You can learn more about Valvoline’s celebration of mechanics by visiting
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
Auto-Wares Group of Companies announced its 2024 Supplier Award winners. This year, six companies were recognized for their collaboration, contributions and success throughout the year. The awards were voted on by the Auto-Wares store, sales and leadership teams and presented at the Auto-Wares Group of Companies’ Tech Expo in Grand Rapids, Michigan, Feb. 7-8, 2025, with an attendance of over 2,500 service technicians, parts store owners and other automotive aftermarket professionals.
link hidden, please login to view announced Gates as its Supplier of the Year for 2024. Gates has consistently provided Auto-Wares with high-quality products and exceptional customer support and service, Auto-Wares said. “We are honored to receive this prestigious award from one of our key partners,” said Colby Florea, vice president of sales at Gates. “This recognition is a testament to the hard work put in daily by everyone at Gates to ensure our partners like Auto-Wares have the support needed to enable us to win together.”
“Gates has been and will continue to be a tremendous partner with Auto-Wares. They have an excellent team and a strong desire to help our company grow,” said Todd Leimenstoll, president and CEO of Auto-Wares Group of Companies. “Together, we’ve accomplished great things in 2024 and look forward to what the future brings together.”
Auto-Wares 2024 Supplier Award Winners
2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS 2024 Supplier of the Year: Gates 2024 Rising Star Supplier of the Year: Mevotech/MacPherson Ride 2024 Sales & Marketing Supplier of the Year: DRiV 2024 Data & Technology Supplier of the Year: Standard Motor Products 2024 Outstanding Shipping Supplier of the Year: Bosch 2024 Rep of the Year: Glen Roy, NRS
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By Counterman
National Auto Parts Warehouse (NPW) hosted a weekend of events Jan. 31-Feb. 2 to celebrate and honor its vendors and customers. Following NPW’s
link hidden, please login to view on Jan. 31, the company held its Vendor Appreciation Dinner and Customer awards on Feb. 1, in Miami, Fla. “It means the world to us to do business with you,” said
link hidden, please login to view President and CEO Chris Pacey as he opened the awards ceremony. “You’re not just a vendor. It’s not just a relationship. It’s a friendship. Many of you have done business with our family for many years. I can tell you we take that very seriously. We look forward to growing this company with your support.”
The Vendor Award Winners Include:
Training Support Vendor of the Year: Dorman Technology Support Vendor of the Year: Gates Marketing & Logistics Vendor of the Year: DRiV Customer Service Vendor of the year: SMP Inventory Management Vendor of the Year: BBB Engine/Performance Vendor of the Year: Melling Traditional Parts Vendor of the Year: DuraGo Sales Account Manager of the Year: Mike Wamsley, NA Williams NPW’s gala weekend concluded with the annual FAST Expo at the Miami Airport Convention Center. The expo returned as a live event this year, with more than 80 exhibitors, after being digital in 2024. Visitors got to enjoy a trade show, race simulators, live engine build, car show and a portable dynamometer. Photos from the event, as well as the awards ceremony, can be seen below.
NPW Vendor Award Winners:
From Left: Larry Pacey, Danielle Rickerson, Dorman Products’ Matisse Dornier-Duff and Nico Dolciato, John Pacey, Chris Pacey. From Left: Chris Pacey, Gates’ Daniel Farr, Bob Watson and Gladden Summerlin, Larry Pacey, Danielle Rickerson, John Pacey. From Left: DRiV’s Marco Botello, Leo Santiago, Kyle Vandecaveye, Rob Rotan and Charles Sargent, Danielle Rickerson, DRiV’s Ryan Jones and Chuck Hawkins, John Pacey, Chris Pacey, Larry Pacey. From Left: SMP’s Ward Armstrong, Chris Pacey, Danielle Rickerson, SMP’s Nory Rivera and Larry Sills, Larry Pacey, SMP’s Paul Farwick, John Pacey, SMP’s Matt Robinson. From Left: Larry Pacey, BBB’s Josh Castrillo and Guy Balsome, Danielle Rickerson, John Pacey, Chris Pacey. From Left: Chris Pacey, Larry Pacey, Melling’s Doug Smith and Laura Short, Danielle Rickerson, John Pacey. From Left: Chris Pacey, Larry Pacey, DuraGo’s Brian Hendrickson, Danielle Rickerson, John Pacey. From Left: Chris Pacey, Larry Pacey, NA Williams’ Dan Murrell and Mike Wamsley; Danielle Rickerson, John Pacey.
FAST Expo Photo Gallery:
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