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2021 Automotive Communications Awards Winners Announced
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
An Opportunity to Honor Hardworking Technicians
Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
Commemorative Logo and Digital Materials for Automotive Service Professionals Month
In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
Additional
link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
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By Counterman
WIX Filters recently announced the six grand-prize winners of the 2024 85th Anniversary Promotion and Sweepstakes. WIX Filters customers from across the U.S. and Canada participated in the eight-month-long program. Winners were selected in a random drawing of qualifying entries submitted from April 1 through November 30, 2024.
Grand-Prize Winner: Dave Ledbetter of Spokane, Washington
Dave Ledbetter of Spokane, Washington, won the top grand prize: a Polaris General XP 4 Ultimate Side-by-Side vehicle. Ledbetter works for Jobbers Automotive Supply. The business is a distributor that provides products and services to dealerships, collision centers and auto body shops.
Second-Place Winners: Barb Bosshammer and Greg Henry
The two second-place winners were Barb Bosshammer from Kearney, Nebraska, and Greg Henry from Monroe, Louisiana. Both of them won a Polaris General 1000 Sport Side-by-Side vehicle.
Third-Place Winners: Brendan Middleton, Blaine Wilson, and Dennis Daniel
Three individuals received third-place prizes. Brendan Middleton from Guelph, Ontario, Blaine Wilson from Manchester, Iowa and Dennis Daniel from Dickson, Tennessee, each won a Polaris Sportsman Touring Four-Wheeler.
Additional Prizes in the 2024 WIX Filters Sweepstakes
WIX Filters awarded nearly 370 total prizes in its 85th Anniversary promotion, valued at $150,000. Other prizes included a YETI® Tundra 45 cooler, a WIX Filters 85th Anniversary 1939 International D2 Pickup diecast model, a
link hidden, please login to view85th Anniversary insulated wine tumbler, and a WIX Filters 85th Anniversary hat. Celebrating 85 Years of Loyalty and Support
“At WIX Filters, we chose to celebrate the 85th anniversary by giving back to the people that represent our brand day in and day out—our customers. We would not be where we are today without their unwavering loyalty and support,” said Carmina Lopez, marketing manager of WIX Filters. “We look forward to powering into the next 85 years alongside the dedicated individuals who share our passion and commitment to creating the best filter in the world.”
WIX Filters Delivers Prizes to Sweepstakes Winners
link hidden, please login to view delivered the Polaris vehicles to the grand prize winners in late March and early April. The post
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By Counterman
Hahn Automotive Warehouse announced the passing of General Manager Bobby Scheer, a key member of the founding Scheer family, former owners of Prime Automotive. The company said he passed away peacefully on April 2, 2025, leaving behind a legacy of dedication, hard work and a passion for both family and business that inspired all who knew him.
The company added that Scheer was a successful entrepreneur, but, more importantly, he was a loving husband, father and grandfather. He was a pillar of the automotive aftermarket industry and a beloved member of the Hahn Automotive family. Over the years, his unwavering commitment to Prime Automotive and his support for employees and customers helped establish Prime as a leading supplier in the Tri-State area. His continued involvement with the company after the Hahn acquisition was a testament to his enduring love for the business and industry, Hahn said.
Danny Chessin and Eli N. Futerman, co-presidents of Hahn Automotive Warehouse, shared the following statement:
“The Hahn family, along with all those whose lives were touched by Bobby’s leadership, friendship and generosity, will miss him dearly. We find comfort in knowing that his core values will continue to guide us, and that the foundation he built will serve as a lasting tribute to his remarkable life and career.”
Hahn added that Scheer’s memory will live on as a blessing to his family, colleagues and all who had the privilege of knowing him.
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By OReilly Auto Parts
SPRINGFIELD, Mo., April 01, 2025 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, announces the release date for its first quarter 2025 results as Wednesday, April 23, 2025, with a conference call to follow on Thursday, April 24, 2025.
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By Counterman
Holley Performance Brands announced an expansion of its automotive chemicals portfolio with three new products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. Holley said the new product lineup will deliver solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
link hidden, please login to view said the Octane Booster from NOS is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. The company added that it delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power, Holley said. The company also said the Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers, the company said.
link hidden, please login to view added that the Baer Spray Brake Cleaner is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts. Holley said the NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
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