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Schaeffler Group Celebrates 75th Anniversary
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By Counterman
link hidden, please login to view presented awards to eight supplier partners at its recent annual membership meeting held May 9-11 in Frisco, Texas. Highlighted by the Partnership and Group Impact Awards, the categories also included Data Quality, Fastest Growing, Manpower Excellence, Marketing Excellence, Product Innovation, Profit Generator and Shipping Excellence. Supplier Partner Winners
For the second-consecutive year, Lippert accepted the Partnership Award, which honors the supplier that demonstrated outstanding overall performance across all the award categories. AAM brands under the Lippert umbrella include ARIES, CURT, LUVERNE, Ranch Hand and UWS.
The Group Impact Award went to the Warn Industries family of brands for its contributions to the success and growth of AAM headquarters, members and resellers. AAM brands under the Warn Industries umbrella include Fab Fours, Fabtech, Factor 55 and WARN.
Presented with the Data Quality Award, BedRug earned special recognition for the quality and completeness of its product data.
DECKED took home the Fastest Growing and Marketing Excellence Awards for achieving the largest sales growth as measured as a percentage over the previous year and for exceptional marketing concepts and execution, respectively.
Retrax accepted the Manpower Excellence Award for fielding the most robust outside sales presence, including actively maintaining strong relationships with retailers and warehouses.
Go Rhino won the Product Innovation Award for its E1 Electric Running Boards.
The Profit Generator Award, presented to BAK Industries, recognized the supplier partner that generated the greatest opportunity for profit across distribution and retail.
The Shipping Excellence Award went to ARC Lighting, which demonstrated the best overall purchase order fulfillment rate. ARC repeated as a winner in this category.
Ambassador Award Winners
AAM also named three recipients of the Ambassador Award, given to key individuals who provided unique and extraordinary support of member distributors over the last year.
Patrick Cripe (Lippert) Chris Greer (RealTruck, Inc.) Matt McShane (Fab Fours)
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By Counterman
Photo caption: GM ASEP students from Des Moines Area Community College in Ankeny, Iowa, Joseph Njue (left) and Tyler Tessman (right) work on an engine donated by GM in October 2022. (Photo courtesy of Des Moines Area Community College)
In recognition of National Skilled Trades Day, celebrated on the first Wednesday in May each year, General Motors Customer Care and Aftersales (CCA) is recognizing the vital role that the more than 40,000 skilled auto technicians across GM dealerships bring to the GM owner experience.
Through “Bring Us Your Talent,” GM’s marketing initiative to help GM dealers recruit and train new talent to fill the technician gap, unique career stories and journeys will be shared across several GM platforms including:
The future of automotive talent – A video highlighting GM Automotive Service Educational Program (ASEP) students sharing their journeys with Dale Earnhardt Jr., who knows firsthand the importance of under-the-hood expertise. What GM-certified automotive technicians are saying: Stories from automotive technicians at all levels on why they chose their career path, life on the job, advancement and more. These stories, along with information on pursuing career opportunities as an automotive technician at a GM dealer through GM ASEP, are live on
link hidden, please login to view. GM brand social channels will also be featuring content honoring the experts who help keep us on the road. “With the progression of automotive technologies and the shift to electric vehicles, there is an ever-growing demand for skilled technician talent,” said John Roth, GM global vice president, Customer Care and Aftersales. “Not just today, but every day, we appreciate our dealership technicians who bring us their skills and continue to advance their training to take care of our customers.”
“Bring Us Your Talent” launched in May 2021 to coincide with National Skilled Trades Day and targets potential talent with educational content on automotive technician career opportunities. The initiative also provides marketing and advertising assets to dealerships to help them drive technician recruitment and industry awareness in their markets.
These efforts have helped to attract and build a pipeline of talent. Enrollment in the 51 ASEP schools across the United States is the highest it has been in 10 years.
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By Counterman
Penzoil recently introduced the “Long May We Drive” campaign, celebrating the thrill of driving and carving your own path on the open road.
“Every person has a unique story to tell when it comes to driving, and every vehicle can tell a thousand tales,” Penzoil explained in a news release. “No matter where and what someone drives, or whether cars are used for hugging curves in the road, commuting to work or packing up kids and heading for the mountains, Pennzoil wants to celebrate the pursuit of the next mile with this campaign.”
Featuring real drivers with a passion for car culture, “Long May We Drive” focuses on the stories of those who are passionate about taking care of their engine, those who relish the open road or those racing into the record books track by track. One of those real drivers, who not only owns the road but also moves the industry forward, is
link hidden, please login to view, an automotive content creator. Chen and his daughter are featured in the campaign, tinkering in the garage like a normal weekend, alongside a real cast of drivers including offroad enthusiasts and a five-star-rated rideshare driver.
link hidden, please login to view, driver of the No. 22 Pennzoil Ford Mustang and two-time NASCAR Cup Series (NCS) champion, is a key driver in this campaign, highlighting his dedication to pushing his engine to the limits. Pennzoil also is proud to spotlight a budding relationship with motorsports enthusiast
link hidden, please login to view. In the campaign, Gross demonstrates his drive to celebrate mobility and challenge the norm. As a racecar driver and a C6 quadriplegic who uses hand controls, Gross created the link hidden, please login to view to allow others in similar conditions to experience the thrill of driving at racecar speeds. “Pennzoil is proud to champion his mission of equalizing mobility in motorsports, supporting the Just Hands Racing team’s development of more cars modified with hand controls to hit the racetracks nationwide so people with disabilities can experience the thrill of racing,” the company said.
Cars provide an irreplicable source of freedom and self-expression, and the love of the drive is a common thread that connects us all.
“Wherever your car is going to take you, Pennzoil will be there,” the company said in a news release. “The ‘Long May We Drive’ campaign serves as a reminder that each person’s path of driving is unique, and Pennzoil invites you to join in this exciting ride!”
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By Counterman
Worldpac, a wholly owned subsidiary of Advance Auto Parts, celebrated the grand opening of its newest warehouse on Feb. 22 in Hatillo, Puerto Rico.
Members of the local community, including Hatillo Mayor Carlos Román Román, attended the ribbon-cutting ceremony.
Located at H-1 Metro Plaza Hatillo, Carr No. 2 KM 87.5 Marginal, Worldpac’s Hatillo warehouse measures more than 30,000 square feet and has the capacity to house more than 400,000 original-equipment and premium-brand automotive parts, serving most vehicle makes and models on the road in Puerto Rico.
The warehouse will support the businesses of local independently owned auto parts stores throughout the western region, with parts deliveries for most customers taking place multiple times per day, six days a week.
“We are very proud to open our second Worldpac warehouse in Hatillo, bringing independent businesses in the western region greater access to original equipment and leading name brand auto parts,” said David Heine, Worldpac executive vice president of sales. “With two locations in Puerto Rico, we can now offer far greater inventory coverage across the island to better serve our customers. We’re also very pleased to employ members of the community at our new facility and we look forward to continued investment in Puerto Rico for years to come.”
Worldpac employs 10 team members at its new facility, with many living locally in Hatillo and surrounding communities. The company also supports independent auto parts stores through its warehouse in Bayamon, which opened in 2010.
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By OReilly Auto Parts
SPRINGFIELD, Mo., Feb. 22, 2023 (GLOBE NEWSWIRE) -- After 65 years of serving the automotive aftermarket across the United States and in Mexico, O’Reilly Automotive, Inc. (“O’Reilly”) (Nasdaq: ORLY) will celebrate the opening of its 6,000th store in Fort Gibson, Oklahoma. This milestone will commemorate the continued excellent customer service and dedication of O’Reilly Professional Parts People throughout the Company. The opening of the 6,000th store will kick off with a day-long celebration on February 23, 2023, and reflect on the Company’s 65-year journey of growth and success. All community members are welcome and encouraged to attend the celebration, which will begin at 1200 South Lee Street, Fort Gibson, Oklahoma at 11 a.m. with a ribbon-cutting ceremony.
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