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Counterman
link hidden, please login to view concluded its 2026 Business and Training Conference this weekend in Rogers, Arkansas, bringing together more than 700 automotive aftermarket professionals for three days of focused training, strategic insights, and industry collaboration.
The event welcomed a broad cross-section of the aftermarket, including store managers, outside sales representatives, territory, regional, and district managers, independent owners and vendor partners—reinforcing Bumper to Bumper’s commitment to strengthening its network through education and shared success.
General sessions were led by CEO Fletcher Lord III and COO Ben Butler, who outlined
link hidden, please login to view, key operational focus areas, and ongoing efforts to drive performance across the network. Attendees also heard from keynote speaker Houston Nutt, a two-time SEC Coach of the Year and former head football coach at the University of Arkansas and Ole Miss. Drawing on his 19-season coaching career and experience as a CBS Sports analyst, Nutt delivered a message focused on resilience, accountability, and team culture—principles that closely align with the values driving success across the aftermarket.
A central focus of the conference was hands-on training and professional development. Attendees participated in 51 breakout sessions led by channel partners, designed to strengthen product knowledge, enhance sales effectiveness, and improve operational execution. The vendor expo featured 90 companies, 113 booths, and 273 sales representatives, giving attendees direct access to new products, emerging technologies, and practical aftermarket solutions.
“This year’s ‘Red, White and Revved Up’ theme aligned with the upcoming 250th anniversary of America while also reflecting our 107-year legacy of growth and evolution,” said Elizabeth Estes, director of training. “It’s a powerful reminder of where we’ve been—and the momentum we continue to build together as an organization, industry and country.”
“The strength of our business comes down to our people, our partnerships, and our ability to execute,” said Fletcher Lord III, president & CEO. “This conference is about equipping our teams and our customers with the tools, knowledge, and relationships they need to grow.”
In addition to educational programming, the conference created multiple opportunities for networking and relationship-building, including a themed vendor expo and evening events that connected distributors, suppliers, and independent owners in a more informal setting.
The event concluded with a formal awards banquet recognizing top-performing channel partners and industry leaders, highlighting excellence across the Bumper to Bumper network.
With attendees representing more than a dozen states, the 2026 conference reinforced the critical role of collaboration, training, and supplier alignment—and reflects Bumper to Bumper’s continued investment in the future of the automotive aftermarket.
Photos by Shann Swift with Swift Shots Photography.
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By Counterman
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