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ANCO Launches 4 Specialty Wiper-Blade Lines
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By Counterman
On May 1, MAHLE Aftermarket officially launched its first-ever “Powered by MAHLE” engine giveaway sweepstakes.
The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.
The sweepstakes will be conducted through the
link hidden, please login to view and link hidden, please login to view social media pages. Participants just need to share a photo of their current engine, repair or maintenance project and tag MAHLE’s social account in the post. Full program details are available on the MAHLE Facebook and Instagram pages.
“We thrive as a vehicle aftermarket supplier because of the unwavering support we receive from our loyal enthusiasts. That’s why it’s so important that we find opportunities to reward our followers through fun and unique contests that reflect their interests,” said Jon Douglas, president, MAHLE Aftermarket North America. “We especially love to develop programs that bring together our sponsors and business partners to be a part of these promotions and bring them to life for our followers.”
The Chevy LS engine will be built by Tri-Star Engines and Transmissions, located in Baldwin, Wisconsin, featuring all applicable premium MAHLE components.
This is the first in a series of four engine giveaways that will be a part of the “Powered by MAHLE” social media-based sweepstakes throughout 2023, with additional engines being provided by MAHLE engine-building partners up for grabs in the months of July, August and October.
At the conclusion of the month of May, the first winner in the promotional giveaway will be selected at random from among all entries. A formal announcement about the winner of the inaugural “Powered by MAHLE” engine giveaway will be made in June.
In addition to the engine, winners will be provided entry to the Performance Racing Industry show in Indianapolis in December and a one-night hotel stay featuring a dinner with Team MAHLE professionals. Additional engine builders will work with MAHLE to build the other three engines that will be awarded throughout this one-of-a-kind program. All entries received during May will be eligible for the additional months’ sweepstakes drawings.
For more information about MAHLE Aftermarket and its brands, visit
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By Counterman
Delphi Technologies, a BorgWarner brand, announced that it released 87 parts across its product lines, the first of several parts announcements to come in 2023.
“We’re pleased to further expand our parts coverage for vehicles in any stage of their lifecycle,” said Jenna Boone, general manager of Delphi Technologies North America. “We have multiple product announcements planned throughout 2023 and beyond, so we’re excited to demonstrate the growth in our portfolio while remaining dedicated to our quality and reliability.”
Of the five new products to its fuel-delivery line, three are first-to-market fuel-pump module assemblies (FG2262, FG2669 and FG2667), according to the company. The new products cover approximately 2.43 million vehicles in operation (VIO) in the United States and Canada, covering both domestic and import brands such as the Chrysler Pacifica and Voyager, Nissan Rogue and Acura TLX.
Sparta has added 22 parts to its portfolio. The specialty line by Delphi Technologies for high-mileage and early-model vehicles now covers an additional 11.36 million VIO for the United States and Canada. The added products include fuel-tank sending units, fuel-pump module assemblies and fuel-pump strainers for brands such as Ford, Chevrolet, Dodge, Chrysler, Nissan, Jeep and Hummer.
“Our goal with Sparta is to fulfill a request we’ve been receiving for years: a fuel line specifically dedicated to earlier makes and higher mileages with the Delphi Technologies quality technicians have come to know,” said Malcolm Sissmore, vice president, sales and marketing of Delphi Technologies. “We have a lot of great things in store for this year, Sparta included.”
Delphi Technologies continues to launch steering and suspension parts across all makes and model years, adding 21 new parts to cover 17 million VIO in Canada and the United States. More than 10 types of parts were announced, some of which include tie-rod ends, ball joints, control arms, stabilizer-bar link kits and more.
Regarding the company’s engine-management portfolio, the product line announced a total of 39 new parts. Sixteen of the new parts are manifold absolute-pressure sensors, bolstering an additional 20 million VIO for the United States across brands such as Ford, Honda, Mazda, Nissan, Volkswagen, Dodge and BMW.
A sizeable addition for the engine-management line are 10 new ABS wheel-speed sensors for a total of 10 million VIO in the United States for brands such as Lexus, Ford, Chrysler and Toyota. Other parts announced include ignition coils, engine crankshaft/camshaft position sensors, an air-charge temperature sensor and a mass airflow sensor.
For more information about recently release Delphi Technologies parts, visit the “New” tab on
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By Counterman
eBay Motors announced the launch of
link hidden, please login to view, a program it says gives users even more confidence when buying and selling on the marketplace. Shoppers can now look for the green ‘Fits’ compatibility checkmark on select parts and accessories listings to gauge whether the part will fit their vehicle. If the part arrives and doesn’t fit as expected, eBay Motors says it will cover the cost of the return and the buyer will receive a full refund – enabling more seamless and trusted transactions for both shoppers and sellers.
“People are buying and selling parts online like never before, and eBay Guaranteed Fit helps take the guesswork out of the shopping experience,” said Chris Prill, VP of eBay Motors. “Accurate fitment is critical to completing a project, from simple repairs to major modifications. With today’s launch, eBay Motors is empowering shoppers to browse and buy the millions of parts and accessories on the marketplace with that crucial added assurance.”
The launch of eBay Guaranteed Fit is the latest advancement designed to help people shop the marketplace with confidence and ease, including Authenticity Guarantee for sneakers, handbags, jewelry and trading cards, and the expansion of condition grading for eBay Refurbished, according to the company. eBay Guaranteed Fit is an additional protection under the eBay Money Back Guarantee, and covers most new and pre-owned items in the Parts & Accessories category with more to be added in the coming months.
How It Works, according to eBay:
Input vehicle details – Shoppers enter their vehicle year, make, model, trim and engine information into Finder, or select the vehicle saved in My Garage to search for new and used parts. Discover parts that fit – eBay Motors verifies that the vehicle details match the part compatibility information within the listing. When there is a match, fit is confirmed with a green ‘Fits’ checkmark on the listing. Purchase an eligible part or accessory – When shoppers purchase an eligible part or accessory, they can be sure it will fit their vehicle. Some exclusions apply, including tires and wheels. Access purchase protections – If the part or accessory does not fit the buyer’s vehicle upon arrival, they can return it for free within 30 days for a full refund. The post
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By Counterman
MEYLE recently launched the MEYLE HD control arm for the Tesla Model 3 and Model Y.
The new control arm is made of high-strength forged aluminum, and features a redesigned ball joint, larger-diameter ball stud and redeveloped bushings.
As a result, the optimized and reinforced MEYLE HD control arm is specially designed to handle the high stresses of the heavy and powerful Tesla vehicles, according to the company. Backed by a four-year guarantee, the control arm is designed to last longer, provide extended driving safety and deliver “a more fun driving experience.”
“You might remember – there was a lot of frustration in the global Tesla community a while ago,” the company said. “Drivers were reporting a great deal of squeaking and rattling coming from the premium manufacturer’s models.
“Our engineers at MEYLE were on the case right away and identified the Tesla control arm as the source of this nuisance. As always, they analyzed it and put it through an extensive multistage re-engineering process: the MEYLE HD principle. As a result, they developed a completely new technical solution that is now manufactured in our own production facilities.”
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By Counterman
Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.
Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.
“Kirstie is one of the most inspiring figures in society today,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “She has been a great partner of the Advance brand for several years, and we’ve witnessed first-hand how Kirstie defines what it means to be a diehard. There is a strong correlation between Kirstie’s relentless drive and the hallmarks of our DieHard brand – reliability, durability and specifically, power. This mini-documentary provides an authentic look at Kirstie, which we believe will be motivational to many people.”
The video includes footage from Ennis’s first attempt at summiting Mount Everest in 2019. Ennis and her group came within 600 feet from Everest’s peak when her climbing party ran out of oxygen and had to retreat. She has since announced her intention to return to Everest this April. A successful summit would result in Ennis conquering each of the Seven Summits.
“I enjoyed this opportunity to partner with Advance and DieHard in a unique way to share my story,” said Ennis. “Advance has been part of my journey for several years, and I admire their dedication to supporting members of the military. My hope is that this video inspires people to accomplish their goals, even when the path is full of obstacles and challenges.”
The video can be seen on
link hidden, please login to view, as well as link hidden, please login to view, link hidden, please login to view and link hidden, please login to view. Advance will also debut the video in movie theaters beginning February, appearing before several anticipated Hollywood film releases. The mini-documentary was created by TMA, a Dallas-based creative agency partner for Advance and DieHard. *Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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