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Wheel Bearings: Rollin’ Through The Years
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By Counterman
Morris Auto Parts is old – and proud of it.
Having immigrated from Poland for a better life in the late 1800s, Harris and Hannah Steinberg settled in Philadelphia. Not only did they plant roots, but the two owned and operated H. Steinberg, a wholesale and retail tobacco shop.
Years later, their first-born, Morris, acquired the adjacent properties and opened Morris Auto Parts in 1922.
Initially, the store offered buggy and auto parts. As time went on and technology advanced, buggy parts were phased out. The youngest son, Eugene (Gene), joined, and when Morris died, he acquired the business, opening a complete machine shop. Looking to further expand its reach, he acquired a furniture building and converted it into a repair shop.
link hidden, please login to viewAbove left: Hannah and Harris Steinberg; right: Eugene Steinberg Today, Gene’s son, Harris Steinberg, is proud to be at the helm, continuing a legacy of excellence and service. In 2006, Counterman named Steinberg the Counter Professional of the Year, sponsored by WIX Filters, and featured him
link hidden, please login to view for the December 2006 issue. “Steinberg has seen firsthand how Morris Auto Parts has grown with the times, because he literally grew up with the store,” the Counterman cover story explains. “As a boy, Steinberg, along with other family members, helped his father and uncles run the store. His main tasks were sweeping, stocking shelves and answering phones, which were too high for him to reach without climbing up on the counter.”
Today, “Morris has it” is more than a motto. On any given day, an eavesdropper can hear longtime customers trading stories with one another, even sharing stories with grandchildren or great-grandchildren.
Steve Tucker, president of Automotive Parts Associates, stated: “If the founding year were compared to the year of a bottle of wine, 1922 was a good year.”
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By Counterman
NTN, the parent company of BCA Bearings, announced the receipt of a 2022 Content Excellence Award from the Automotive Content Professionals Network (ACPN).
BCA Bearings received the Silver Award for its web-based catalog at the 2022 ACPN Knowledge Exchange Conference.
“We are honored to be recognized for our web-based catalog by the ACPN,” noted Mark Richardson, catalog manager, automotive aftermarket for NTN. “Our
link hidden, please login to view is the public interface for the catalog data that our team works hard to maintain. Throughout 2021, we had over 22,000 catalog lookups on the BCA website alone, so providing the most up-to-date, complete and accurate catalog data, with a user-friendly interface, is of utmost importance, and we are proud to accept this award.”
The ACPN Content Excellence Awards, given annually, recognize the best examples of product cataloging in the automotive aftermarket. The Web-Based Catalog award is based on the catalog-application lookup that is purely browser-based and does not require any special client-side app to be installed.
The Knowledge Exchange Conference, the world’s largest meeting of automotive content professionals, vendors and solutions partners, is hosted by the ACPN, a professional society of the Auto Care Association. Member companies represent all major product segments of the automotive aftermarket. The 2022 ACPN Knowledge Exchange Conference took place in May during the Auto Care Association’s Auto Care Connect event in Orlando, Florida.
This award represents the fifth ACPN Content Excellence Award for BCA Bearings in the last six years. The post
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By Counterman
NTN, the parent company of BCA Bearings, has announced the addition of 12 new product SKUs to the BCA aftermarket product line.
BCA’s May 2022 release includes wheel-hub assemblies for import and domestic applications, and represents premium coverage for more than 3.4 million vehicles in operation, including four first-to-market offerings, according to the company.
“The SKUs included in our May release support our commitment to adding late model coverage and staying ahead of aftermarket demand.” said Rina Dafnis, assistant product manager – automotive aftermarket. “We are first-to-market with four of these 12 new SKUs, which gives BCA and our customer-base a competitive advantage in the aftermarket.”
These new SKUs enhance BCA’s coverage for popular Asian brands, including Nissan/Infiniti, Kia and Honda. On the domestic front, coverage for 1.35 million Chevy Equinox and GMC Terrain crossover SUVs arrives just as these vehicles begin to enter the aftermarket sweet spot for wheel-bearing replacement.
BCA Bearings by NTN is a trusted supplier of OE-quality parts to the automotive aftermarket, providing a constantly expanding full line of premium wheel hubs, bearing and seals for domestic and import applications. Complete product and catalog information for the BCA Bearings product line can be found at
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By Counterman
Mevotech recently announced the expansion of its Supreme product line to include wheel-hub assemblies.
According to the company, features include:
Roll form lockdown design – to ensure bearing preload for reduced vibration Premium seals – with a three-point or four-point seal design Reinforced ABS sensor – enhanced wiring harness with integrated strain reliefs Premium lithium synthetic grease – resistant to wear, high temperature and extreme pressure Increased flange thickness – with 20% more material to reduce flex while the hub is turning Maximized contact angle – for improved resistance to radial loads Optimized axial play – to ensure negative clearance fully loaded, reducing vibration Premium materials – featuring high-precision rolling elements encapsulated in a fiber reinforced cage Plus, there’s no wasting bay time and money sourcing the right mounting hardware or looking up torque specs. Supreme hubs come with “labor-saver” additions to make the professional technician’s job faster and easier, so all mounting hardware and precise torque specs are included in the box for a complete install, according to Mevotech.
“As part of the Supreme Hubs launch, we are introducing 27 new upgraded SKUs for the most popular applications. They feature engineered enhancements based on key failure points to prevent costly comebacks and keep vehicles performing strongly,” said Richard Stothers, vice president engineering & research.
Designed with application-specific upgrades, Mevotech Supreme parts are engineered to provide increased strength, durability and service life for high-usage passenger cars, CUVs, SUVs and fleet vehicles. Joining Supreme ball joints, control arms, tie-rod ends and stabilizer links, this fifth core product offering means the professional technician now can choose engineered steering, suspension and wheel-end replacement components for a complete repair solution, the company noted.
For more information, visit the Mevotech
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