By
Counterman
GSP North America was named the 2026 AutoZone Mexico WITTDTJR Award winner, presented last week in Cancun. The company said the recognition underscores GSP’s commitment to operational precision, local investment and Quality Driven Performance across the Mexican aftermarket.
What It Takes To Do The Job Right
The WITTDTJR award, “What It Takes To Do The Job Right”, is reserved for partners who consistently demonstrate speed, accuracy and measurable results while strengthening the customer experience.
link hidden, please login to view earned this honor by supporting AutoZone Mexico across key product categories with disciplined execution, enhanced catalog accuracy and structured in-market support.
COO Michael Ceritano on partnership and growth
“This award represents more than performance metrics—it represents true partnership,” said Michael Ceritano, COO of GSP North America. “We are honored and humbled to receive the WITTDTJR award from AutoZone Mexico. This recognition reflects the dedication of our entire organization—especially our Mexico team members Abel Camacho, Esau Vidaña and Karla Yañez. In a short period of time, Abel has demonstrated strong leadership and customer engagement, building a winning team in Mexico. We look forward to expanding our partnership with AutoZone Mexico in 2026 and beyond.”
Dedicated team in Mexico evolves into local structure
Several years ago,
link hidden, please login to view was recognized for establishing a dedicated team in Mexico. Today, that initiative has evolved into a fully empowered local structure, making decisions closer to the customer, responding in real time and driving accountability within the market.
Continuous improvement and performance gains
GSP said its commitment to continuous improvement has delivered tangible performance gains:
Non-U.S. NYA reduced to 4.7% — nearly half of previous levels — improving accuracy, reducing errors and enhancing the overall customer experience.
Improved catalog data and part identification tools, increasing purchasing confidence at the counter.
Technician training delivered at every Open HUB event, raising installation standards and reinforcing best practices nationwide.
Through disciplined execution, enhanced data accuracy and in-market technical education, GSP is advancing partnership performance in Mexico.
Long-term commitment to the automotive aftermarket in Mexico
Backed by more than 40 years of global manufacturing expertise, advanced engineering capabilities and a reliable supply chain network, GSP said it remains focused on delivering precision at the point of sale and installation. The company added that winning the AutoZone Mexico WITTDTJR Award is not simply a milestone. It is a reflection of shared growth, trusted collaboration and a long-term commitment to the automotive aftermarket in Mexico.
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By AutoZone
By Counterman
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