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announced the launch of Advance Rewards, a modernized loyalty program for heavy and light DIY customers. The program replaces Speed Perks and is rolling out at all Advance locations and online.

Advance Rewards Introduces Tiered Program Structure

According to the company, Advance Rewards maintains a familiar tiered structure with meaningful improvements. The program makes earning and redeeming rewards easier and offers more ways to save.

The revised three-tier system includes 1st Gear, 2nd Gear and Top Gear. The structure rewards frequent shoppers with higher rewards rates. It also provides greater coupon flexibility. Customers can combine coupons for up to $100 in savings.

Reward tiers include:

  • 1st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons
  • 2nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons
  • Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons
advance-rewards-tiers-2226.jpg

Loyalty Program Supports Customer Engagement

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delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we’ve added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”

New Features Expand Savings and Access

New features include exclusive vendor partnerships with members-only deals. The program also offers bonus points promotions on popular products. Sweepstakes opportunities add another engagement option.

Members can view rewards details through the Advance mobile app. Customers can combine coupons through the app and in-store POS integration.

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