The Alliance Honors WIX Filters for Shipping Excellence
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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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By Counterman
link hidden, please login to view proudly presented link hidden, please login to view (GPD) with the 2026 Receiver’s Choice Award at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference, held May 11–14 in Atlanta. The award recognizes GPD’s commitment to delivering high-quality, accurate and complete product content, along with its dedication to continuous improvement and industry best practices. The Receiver’s Choice Award honors organizations that provide exceptional content, including ACES, PIES, digital assets, and customer-specific formats. Recipients are selected by content receivers who support ACPN and are evaluated based on accuracy, timeliness, completeness, consistency, and overall data integrity.
The 2026 award was presented by Lance Brierley, director of technology solutions, and Jimmy Golden, director of eCommerce solutions at Alliance Headquarters.
“GPD’s commitment to maintaining clean, accurate, and timely content has made a measurable impact across our data ecosystem,” said Jimmy Golden. “Their team consistently demonstrates a strong understanding of the standards and responsiveness required to support our distribution and sales efforts.”
“What set GPD apart is not only the quality of their data, but also their proactive approach to collaboration and continuous improvement,” added Lance Brierley. “They’ve shown a clear dedication to advancing content excellence in a way that benefits the entire network.”
Global Parts Distributors was recognized for its outstanding performance in content delivery and for playing a key role in strengthening the digital foundation of product representation across the Alliance network.
link hidden, please login to view congratulates Global Parts Distributors on this well-deserved recognition and looks forward to continued collaboration and success. Pictured from Left to Right: Lance Brierley, John Johnson, Kassandra Dore, Natalie Houseman and Jimmy Golden.
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By Counterman
WIX Filters announced that the company was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Arkansas, celebrating store wins, providing technical training to attendees and promoting the various vendors that contribute to PWI’s success.
Marketing Support and Annual Meetings
Honored over 40 other contenders,
link hidden, please login to viewwas recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025. The company developed marketing campaigns that boosted sales and customer awareness and actively participated in PWI’s annual marketing meetings. “PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, brand manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.”
Light- and Heavy-Duty Filters for PWI Customers
Equipping PWI with both heavy- and light-duty products,
link hidden, please login to view supplies its customers with oil, cabin and air filters. These filters support both light-duty passenger vehicles and heavy-duty agricultural and construction machinery.
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By Counterman
link hidden, please login to view was recognized by Hahn Automotive with the 2025 Outstanding Logistics Support Award at the annual Hahn Automotive National Sales Conference. Held last month in Rochester, N.Y., the conference prepares staff for the upcoming spring selling season and honors companies for their support and dedication to Hahn Automotive. WIX Filters Support for Hahn Automotive
link hidden, please login to view was honored for its service levels and order fill rates last year. The company has partnered with Hahn Automotive for nearly 30 years, providing a full line of filters. “Hahn Automotive stresses that service makes all the difference, emphasizing their commitment to innovation and customer satisfaction,” said David Barraco, trade marketing manager at WIX Filters. “WIX Filters has supported Hahn Automotive and its customers for almost three decades, and this award demonstrates our exemplary drive to provide on-time deliveries of the highest quality filters on the market.”
Hahn Automotive Warehouses and Auto Parts
Hahn Automotive owns nine full-service warehouses and 28 pickup warehouses that distribute auto parts throughout the Midwest, New England and the Mid-Atlantic states. The company operates Advantage Auto Stores, Car Parts/Motor Supply, Genuine Auto Parts, Norwood Auto Parts, Nu-Way Auto Parts and Speedway Auto Parts.
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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