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Advance Auto Parts Launches ARGOS Oil and Fluids

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announced the launch of ARGOS, a new private-label oil and fluids brand developed for both professional installers and do-it-yourself customers.

The company said the line is designed to address demand for value-focused maintenance products across its aftermarket distribution network.

Product Development and Customer Input

In developing ARGOS,

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conducted customer surveys, market analysis and field testing with DIY and professional customers. Both groups cited affordability, reliability and strength as priorities, the company said.

“Affordability, reliability and strength are the three clear priorities we hear from our customers when it comes to quality automotive products,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “ARGOS delivers on those qualities. It’s a product line built for today’s drivers, DIYers, and professional technicians. We’re excited to help our customers’ cars last longer, for an affordable price.”

Market Context

The average age of vehicles on U.S. roads has reached just under 13 years, increasing demand for maintenance and repair.

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said ARGOS is intended to meet this demand at a price point aimed at cost-sensitive DIYers and professional shops.

The company said ARGOS provides engine protection and performance comparable to national brands.

Product Launch and Distribution Strategy

ARGOS will be distributed exclusively through all Advance and Carquest locations in the United States and via Advance’s e-commerce channels. The retailer’s Carquest network includes both company-owned and independently owned stores served by Advance’s supply chain.

Initial products will include synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oil in various blends in early March. A broader portfolio will roll out by May.

Product Portfolio and Timing

By May, 2026, the ARGOS line is slated to include:

  • Automatic transmission fluid
  • Bulk fluids for service facilities
  • Gear oil
  • Small engine oil
  • Performance chemicals

Advance said the phased launch is intended to align inventory, pricing and merchandising across its store and online channels.

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