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VIPAR Heavy Duty Names Whiting Director of Business Development

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has hired Jeremy Whiting as director of business development, supporting the East Coast and Southeast distributor territories. He will be based in Jacksonville, Florida.

Whiting brings more than 15 years of experience in the heavy-duty industry and a multigenerational connection to the aftermarket. His role will focus on aftermarket distribution support, distributor engagement and supplier strategies across the two regions.

Role and Territory Coverage

Whiting will work with distributors across the East Coast and Southeast to strengthen regional coverage and support growth initiatives. His responsibilities include account development, network alignment and coordination around

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’s IMPACT Conference and related programs.

“I’ve been attending the IMPACT Conference for several years, and the culture of this organization always stood out,” Whiting said. “VIPAR Heavy Duty feels like a family business. When the opportunity appeared, it felt like the right next step at this point in my life and career.”

Background and Industry Experience

Whiting began his career as an account manager for J.B. Hunt. In 2013, he joined his family’s business, Brookline Machine Company Inc., a long-standing member of the Power Heavy Duty network.

“Some of my earliest memories are going to truck shows and visiting Brookline as a kid,” said Whiting, reflecting on his history in the heavy duty industry. “I can’t imagine being anywhere else.”

At Brookline Machine, Whiting progressed from inside sales/shop tech to operations manager. He managed $3 million in inventory across five branch locations in four states and led development and implementation of the company’s first e-commerce platform.

Distribution Strategy and Network Alignment

Whiting later expanded his industry experience at Neapco, a driveline supplier. As a regional sales manager, he managed distributor relationships and revenue operations across the East Coast and Southeast U.S., organized customer support efforts, managed rep agencies and oversaw VIPAR Heavy Duty IMPACT Conference participation.

Whiting notes that his transition comes with an advantage—he is already familiar with many distributors across his territory, including those he supported through Neapco and contacts from Brookline Machine. “I’ll be walking into meetings with people I’ve known for years,” he said. “It makes the transition feel natural.”

Leadership Transition

Whiting fills the position held by Dick Croft, who has served as a director of business development since 2001 and will retire Jan. 31, 2026. The transition supports continuity in distributor relations and regional coverage for the VIPAR Heavy Duty network.

“Jeremy’s extensive experience in the heavy duty aftermarket, combined with his deep understanding of distributor operations, makes him a strong fit for VIPAR Heavy Duty’s culture,” said Joe Meyer, vice president of business development. “He brings a relationship-driven approach, and we are confident Jeremy will seamlessly support our East Coast and Southeast territories.”

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