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By Counterman
link hidden, please login to view and link hidden, please login to view are gearing up for another season of excitement with the launch of the 2026 Perfect Stop® Powersports Summer Sweepstakes, kicking off this June and running through the end of July. This exclusive MyPlace4Parts promotion gives professional technicians opportunities to win big all summer long with every qualifying Perfect Stop® purchase. Throughout the promotion period, technicians will earn automatic entries with every qualifying purchase of Perfect Stop® products placed through MyPlace4Parts, including brake pads, rotors, calipers, sensors, shoes, brake cleaner, and brake fluid. Participants will have the chance to be one of six Grand Prize winners, each of whom will get to select a powersports vehicle of their choice. In addition, a total of $25,000 in gift cards will be awarded to 150 lucky winners, keeping the momentum going all summer long.
“Perfect Stop® is more than just individual components—it’s a complete brake job lineup built to deliver confidence from start to finish,” said Justin Hebert, vice president of category management for the
link hidden, please login to view “From pads and rotors to calipers, fluids, and even sensors, it’s a full-system solution that allows shops to perform complete, reliable, OEM-quality brake service every time. When technicians choose Perfect Stop®, they’re picking perfect—every time.” Built for reliability, coverage, and performance, the Perfect Stop® product line supports light, medium, and heavy-duty applications, giving professional technicians a trusted solution for comprehensive brake jobs across a wide range of vehicles. Like previous years, this promotion will run exclusively on MyPlace4Parts, the industry’s most robust B2B eCommerce solution designed specifically for professional service and repair shops.
“Combining the strength of the Perfect Stop® brand with the speed and simplicity of MyPlace4Parts makes this promotion especially impactful for professional shops,” added Hebert. “It’s about delivering a complete brake solution backed by a seamless ordering experience that helps technicians save time, stay focused on the job, and continue to service their customers with confidence.”
Professional technicians, don’t miss your chance to win big while stocking up on a complete brake solution built for performance and reliability. Get your entries in by the end of July and make this summer a Perfect Stop® summer.
For full promotion details and official rules, visit
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By Counterman
Automotive Parts Associates (APA) is pleased to announce that Midwest Parts Hub, a division of Kelley Automotive Group based in Fort Wayne, Indiana, has joined the group as a shareholder.
Founded in 1952 by Jim Kelley, Kelley Automotive Group is a family-owned dealership group representing multiple vehicle brands and serving customers throughout northeastern Indiana and beyond. Midwest Parts Hub opened in 2025 and services customers throughout the surrounding region through its extensive inventory of genuine General Motors OEM, ACDelco and aftermarket parts, along with daily delivery routes and advanced technology systems. The company emphasizes inventory availability, experienced staff, technology integration and reliable service as key drivers of its continued success.
“In today’s market, if you want to stay competitive, you need to be part of a program group,” said Mike Smith, parts director for Kelley Automotive Group. “Operating completely on your own is no longer effective. After evaluating our options, we knew
link hidden, please login to view was the right choice.” “We are excited to welcome Midwest Parts Hub to APA,” said Steve Tucker, president of APA/TruStar. “Their long-standing commitment to service, innovation, and operational excellence makes them a tremendous addition to our shareholder family.”
For more information about Kelley Automotive Group, visit
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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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