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By Counterman
Autolite announced its new sponsorship of the Professional Bull Riders (PBR) Challenger Series for 2022.
The PBR Challenger Series launches its inaugural season in May and will run through November. The new series will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.
The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with PBR to support the new Challenger Series.
“PBR is an exciting organization and Autolite is thrilled to support this new series,” said Carl Weber, senior marketing director, First Brands Group. “The Challenger Series promises to be action-packed and competitive with big events across the country. We’re honored to be on board as a sponsor for 2022.”
For more than 85 years, Autolite has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.
Learn more about the PBR Challenger Series at
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By Counterman
Autolite has released its list of sponsored racing teams for the 2022 season.
This year’s list features nationwide competitors across the kart, stock car, dirt track, drag racing and motocross circuits.
Throughout the 2022 season, Autolite will provide the necessary support to more than two dozen Autolite racing teams who will represent the spark plug brand in hundreds of competitive events across the United States.
“Racing is really heating up this year and Autolite is proud to be part of the excitement and competition,” said Carl Weber, senior marketing director, First Brands Group. “We’re confident that our support and high-performance spark plugs will give the Autolite racing teams a competitive edge.”
For more than 85 years, Autolite has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.
See the Team Autolite roster and a schedule of their upcoming races at
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