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By Counterman
link hidden, please login to view and link hidden, please login to view are gearing up for another season of excitement with the launch of the 2026 Perfect Stop® Powersports Summer Sweepstakes, kicking off this June and running through the end of July. This exclusive MyPlace4Parts promotion gives professional technicians opportunities to win big all summer long with every qualifying Perfect Stop® purchase. Throughout the promotion period, technicians will earn automatic entries with every qualifying purchase of Perfect Stop® products placed through MyPlace4Parts, including brake pads, rotors, calipers, sensors, shoes, brake cleaner, and brake fluid. Participants will have the chance to be one of six Grand Prize winners, each of whom will get to select a powersports vehicle of their choice. In addition, a total of $25,000 in gift cards will be awarded to 150 lucky winners, keeping the momentum going all summer long.
“Perfect Stop® is more than just individual components—it’s a complete brake job lineup built to deliver confidence from start to finish,” said Justin Hebert, vice president of category management for the
link hidden, please login to view “From pads and rotors to calipers, fluids, and even sensors, it’s a full-system solution that allows shops to perform complete, reliable, OEM-quality brake service every time. When technicians choose Perfect Stop®, they’re picking perfect—every time.” Built for reliability, coverage, and performance, the Perfect Stop® product line supports light, medium, and heavy-duty applications, giving professional technicians a trusted solution for comprehensive brake jobs across a wide range of vehicles. Like previous years, this promotion will run exclusively on MyPlace4Parts, the industry’s most robust B2B eCommerce solution designed specifically for professional service and repair shops.
“Combining the strength of the Perfect Stop® brand with the speed and simplicity of MyPlace4Parts makes this promotion especially impactful for professional shops,” added Hebert. “It’s about delivering a complete brake solution backed by a seamless ordering experience that helps technicians save time, stay focused on the job, and continue to service their customers with confidence.”
Professional technicians, don’t miss your chance to win big while stocking up on a complete brake solution built for performance and reliability. Get your entries in by the end of July and make this summer a Perfect Stop® summer.
For full promotion details and official rules, visit
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By Counterman
Several
link hidden, please login to view members enjoyed a weekend of bass fishing and World of Outlaws racing as the winners in the Grote-Federated Co-Man “Bass ‘N’ Outlaws” promotion. The Federated members spent a day on a guided bass fishing trip on beautiful Lake Tohopekaliga near Orlando, Florida, and watched a night of World of Outlaws racing at the Federated DIRTcar Nationals at the Volusia Speedway Park in De Leon Springs, Florida. The promotion winners also received lodging on the St. John’s River with all meals included during the trip.
“Our members had a great day of fishing, a night of exciting racing and we even saw some alligators,” said John Marcum, director of marketing for Federated. “We want to thank our partners at Grote for an incredible trip and a highly successful promotion that rewarded Federated members for their continued growth and commitment to Grote. The winners enjoyed a once-in-a-lifetime experience thanks to our friends at Grote.”
To be eligible for the promotion,
link hidden, please login to view members were rewarded for their purchases of Grote Industries products for a three-month period through the Federated Co-Man warehouse. The winners were chosen based on the highest percentage of growth and highest dollar growth in Co-Man Grote purchases. In addition, members were al The post
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By Counterman
Pennzoil is rolling out a nationwide incentive program for the busy spring and summer driving season. Through Pennzoil Ultra Platinum and other qualifying products, customers who purchase 10 quarts of eligible motor oil at participating locations can receive up to a $30 virtual prepaid Mastercard.
The program runs from Feb. 1 through Aug. 31, 2026.
Highlighting the synthetic lineup
Pennzoil said the campaign is designed to spotlight its full synthetic portfolio. That includes flagship products such as Pennzoil Ultra Platinum. Drivers can find complete promotion details, eligible products and redemption instructions on the company’s
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By Counterman
Applications are now open for the Federated Car Care Scholarship Program. Applicants can apply at
link hidden, please login to view. The application deadline is March 31. Qualified candidates must select “Federated” on the online application. Federated Car Care Scholarship Program Details
Fisher Auto Parts funds the Federated Car Care scholarships in memory of Art Fisher. Art Fisher founded Federated Auto Parts and the Federated Car Care program. The program offers scholarships to active Federated Car Care Centers. Eligible centers must purchase from a Federated member.
“We are very pleased to continue offering scholarships to the children and employees of Car Care Center members, supporting their pursuit of higher education,” said Bo Fisher, chairman and CEO of Fisher Auto Parts. “The University of the Aftermarket Foundation makes the application process easy and efficient, and we urge interested students to submit their applications as soon as possible. We are excited to recognize a new class of deserving
link hidden, please login to view scholarship recipients for the 2026-27 academic year.” Eligibility and Award Administration
The
link hidden, please login to view administers the scholarships. The foundation will award several scholarships to eligible applicants. Eligible applicants include employees and children of active Federated Car Care Center members. Applicants must attend accredited two- or four-year colleges. Eligible programs include ASE/NATEF certified automotive, heavy-duty, or collision training programs. Licensed and accredited vocational schools also qualify. High school students graduating in 2026 may also apply. Application Process and Consideration
Federated participates along with more than 30 scholarship organizations. These organizations award scholarships through the foundation’s central website. Each completed application receives consideration for every matching scholarship. Applicants only need one application at AutomotiveScholarships.com.
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By Counterman
For the fourth straight year,
link hidden, please login to view will sponsor the World of Outlaws DIRTcar Nationals in February along with select World of Outlaws races throughout the 2026 season. Federated will also continue its sponsorship of the World of Outlaws work area and be a prominent associate sponsor on Shark Racing’s No. 1 sprint car, driven by Logan Schuchart. “The first three years of our partnership with World of Outlaws have surpassed expectations. Feedback from members and customers has been overwhelmingly positive regarding our involvement in the nation’s premier dirt track racing series,” said J.R. Bishop, director of event marketing and member services for
link hidden, please login to view. “We are excited to continue the Federated partnership with Logan Schuchart for the upcoming year. Logan is an outstanding representative of Federated both on and off the track and we are looking forward to what promises to be another standout season.” In 2025, Schuchart finished fourth in the World of Outlaws season points standings, recording two victories and 32 top five finishes. The Federated logo will appear on the nose wing of Schuchart’s sprint car for most of the 2026 season with Federated also serving as the primary sponsor of select races.
The season kicks off with the 55th Federated Auto Parts DIRTcar Nationals held Jan. 29-Feb. 14, at Volusia Speedway Park in Barberville, Florida. The World of Outlaws sprint car races, featuring Schuchart, will take place Feb. 4-7 as part of the DIRTcar Nationals. Additionally, at every World of Outlaws sprint car race in 2026, the work area at each track will be branded as the Federated Car Care work zone.
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