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Automotive repair is becoming increasingly complex. Cars are now computers on wheels, requiring advanced diagnostics, reflash procedures and software updates just as often as they need mechanical repairs.

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(NMG) response to these challenges is to place innovation at the core of its operations, focusing on technology that meets real-world demands.

In today’s fast-evolving automotive aftermarket, staying ahead requires a combination of technological innovation and strategic diversification. NMG, an emerging powerhouse formed by Transtar Holding Company in 2023, exemplifies how blending these approaches can lead to rapid growth and industry leadership.  

It’s almost cliche to call a car a “computer on wheels,” but it’s also extremely accurate. Today’s cars can have up to 20 electronic control units (ECUs) built into them, and even up to 50 or 60 ECUs in high-end cars. That means electronic repairs are needed just as often as mechanical repairs.  

For the aftermarket, it means becoming as software savvy as we are mechanically savvy.

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, CEO of NexaMotion Group, pointed to NMG’s RAP Kit—Rapid Remote Assisted Programming, as a key example. The RAP Kit includes an Android tablet that connects to a vehicle’s OBDII port, allowing technicians to access remote support for reflash and relearn processes. This technology addresses the growing need for efficient post-repair programming, particularly for critical systems like the Transmission Control Module (TCM). The tool not only saves time but also ensures accuracy, directly addressing pain points in modern vehicle maintenance, according to Sethi. 

Building a Technological Ecosystem  

NexaMotion Group’s commitment to leveraging technology extends beyond individual products. The company’s proprietary e-commerce platform, Transend, is another testament to its forward-thinking strategy. Transend offers streamlined parts ordering and catalog management, with over 700,000 SKUs currently available. Sethi notes that “we think we’re going to hit the million mark probably in the next year or two,” highlighting the platform’s rapid growth.  

“The way that we think about technology is we don’t pursue technology just for the sake of pursuing it,” Sethi said. “Our goal is to start with the questions: What are the problems and what are the challenges of the industry? Can technology be an enabler to help solve those issues?”  

Strategic Diversification Drives Growth  

Formed to build on Transtar’s legacy in the transmission and driveline space, NexaMotion Group was designed to signal a new direction; one that broadens the company’s scope across the entire light-duty repair segment. This approach preserves brand equity while integrating diverse automotive solutions under one umbrella.   

In 2024, the company acquired three businesses—PPI, 4M and City Auto Supply—expanding its presence to 125 locations. With a clear focus on light-duty repair and innovative solutions, NexaMotion is poised to remain competitive even as vehicle technology continues to advance.  

A Commitment to Continuous Improvement  

Looking ahead, NexaMotion Group is not slowing down. The company plans to expand its product lines and introduce even more proprietary solutions.   

“If you’re not embracing technology, and frankly, if you’re not leading with it, I think you could be left behind,” Sethi remarked. NexaMotion aims to position itself as both a technology leader and a collaborative partner within the automotive aftermarket.  

Sethi said that NMG’s commitment to solving industry challenges with technological innovation will aim to set a new standard. With a strong foundation in both legacy expertise and modern advancements, he added the company is well-equipped to drive the aftermarket industry forward.  

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