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Summer Heat Takes a Toll on Your Car’s Battery
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By Counterman
NTN, the parent company of BCA Bearings, recently announced the launch of BCA’s 2023 “Summer Cruisin’” promotion.
During the promotion, BCA’s warehouse-distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel-hub assemblies, bearings and seals.
“We are excited to unveil the theme of our 2023 summer promotion” said Georgianne Dickey, director of marketing. “The Summer Cruisin’ theme is meant to evoke the feeling of hitting the road for a summer cruise in a classic car, hanging out with friends and family at a car show, or just cruising with your windows down in your freshly washed car. The promotional items were selected to complement the ‘Summer Cruisin’’ theme, so they are all items that an auto enthusiast would want to keep handy for the summer. We look forward another successful summer promotion with our BCA customers!”
BCA’s Summer Cruisin’ promotion enables customers to earn tiered packages of BCA branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the counter people who recommend BCA products to the technicians who install them.
“The Summer Cruisin’ promotional items pay homage to summer car care activities that we all undertake to keep our prized vehicles fresh and clean,” NTN said in a news release. “Start off with a carwash bucket kit to sparkle up the exterior, shop towels to clean and polish inside and out, and a multi-function car duster to give the finish a final shine. Use the funnel to top off your fluids, throw on the stylish trucker cap, and now you’re ready to cruise. As your cruisin’ down the road, you can keep your trunk neatly organized with the tailgate carry-all, while keeping refreshments cold in the wheeled cooler. Once you arrive at your destination, you have a can coolie to keep your drink cold, a gameday director’s chair to relax in comfort, and a clamp-on umbrella to keep you cool in the shade. Now you’re Summer Cruisin’ with BCA!”
BCA’s 2023 Summer Cruisin’ promotion runs from April 1 through June 15, so keep an eye out for BCA merchandise coming to a summer cruise near you. For additional details about BCA’s 2023 Summer Cruisin’ promotion, contact a BCA sales representative or customer relations advocate.
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By Counterman
The University of the Aftermarket, through Northwood University, is accepting registration for online courses for automotive-industry professionals to earn continuing-education units to obtain special industry designations.
“Our Distance Education program offers in-depth, semester-long business skills classes taught by Northwood University faculty,” said Thomas Litzinger, executive director of the University of the Aftermarket. “We collaborate with companies, associations, and groups throughout the motor vehicle aftermarket to create custom industry-specific educational programs.”
The CEUs can be used toward AAP, ACP and MAAP designations, and translate into college credits toward an associate, bachelor’s and master’s degree.
“Northwood University and the University of the Aftermarket recently enhanced our ACP, AAP and MAAP designations, and we are introducing a SPAAP designation,” Litzinger stated. “Our industry designations are designed to promote continuous education within the automotive industry and to recognize professionals who are committed to personal and professional growth.”
SPAAP is designed for industry executives who want to take the next step in their educational journey by participating in rigorous master’s-level coursework.
“Our SPAAP will set the new standard for excellence in education for our industry and will be highly sought after by leading executives,” Litzinger added. “The development of our SPAAP designation indicates the University of the Aftermarket’s dedication to the Automotive Aftermarket, to continuous education and to the empowerment of the human condition.”
The University of Aftermarket, through Northwood University, provides a number of online classes for industry professionals, including:
Strategic sales and marketing Heavy-duty parts and service marketing Aftermarket field sales management Business law Principles of management Organizational behavior Business productivity software Principals of marketing Selling & sales management Consumer behavior World culture and customs The culture of leadership For more information, visit
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