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By Counterman
link hidden, please login to view and link hidden, please login to view are gearing up for another season of excitement with the launch of the 2026 Perfect Stop® Powersports Summer Sweepstakes, kicking off this June and running through the end of July. This exclusive MyPlace4Parts promotion gives professional technicians opportunities to win big all summer long with every qualifying Perfect Stop® purchase. Throughout the promotion period, technicians will earn automatic entries with every qualifying purchase of Perfect Stop® products placed through MyPlace4Parts, including brake pads, rotors, calipers, sensors, shoes, brake cleaner, and brake fluid. Participants will have the chance to be one of six Grand Prize winners, each of whom will get to select a powersports vehicle of their choice. In addition, a total of $25,000 in gift cards will be awarded to 150 lucky winners, keeping the momentum going all summer long.
“Perfect Stop® is more than just individual components—it’s a complete brake job lineup built to deliver confidence from start to finish,” said Justin Hebert, vice president of category management for the
link hidden, please login to view “From pads and rotors to calipers, fluids, and even sensors, it’s a full-system solution that allows shops to perform complete, reliable, OEM-quality brake service every time. When technicians choose Perfect Stop®, they’re picking perfect—every time.” Built for reliability, coverage, and performance, the Perfect Stop® product line supports light, medium, and heavy-duty applications, giving professional technicians a trusted solution for comprehensive brake jobs across a wide range of vehicles. Like previous years, this promotion will run exclusively on MyPlace4Parts, the industry’s most robust B2B eCommerce solution designed specifically for professional service and repair shops.
“Combining the strength of the Perfect Stop® brand with the speed and simplicity of MyPlace4Parts makes this promotion especially impactful for professional shops,” added Hebert. “It’s about delivering a complete brake solution backed by a seamless ordering experience that helps technicians save time, stay focused on the job, and continue to service their customers with confidence.”
Professional technicians, don’t miss your chance to win big while stocking up on a complete brake solution built for performance and reliability. Get your entries in by the end of July and make this summer a Perfect Stop® summer.
For full promotion details and official rules, visit
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By Counterman
WIX Filters announced that the company was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Arkansas, celebrating store wins, providing technical training to attendees and promoting the various vendors that contribute to PWI’s success.
Marketing Support and Annual Meetings
Honored over 40 other contenders,
link hidden, please login to viewwas recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025. The company developed marketing campaigns that boosted sales and customer awareness and actively participated in PWI’s annual marketing meetings. “PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, brand manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.”
Light- and Heavy-Duty Filters for PWI Customers
Equipping PWI with both heavy- and light-duty products,
link hidden, please login to view supplies its customers with oil, cabin and air filters. These filters support both light-duty passenger vehicles and heavy-duty agricultural and construction machinery.
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By Counterman
link hidden, please login to view was recognized by Hahn Automotive with the 2025 Outstanding Logistics Support Award at the annual Hahn Automotive National Sales Conference. Held last month in Rochester, N.Y., the conference prepares staff for the upcoming spring selling season and honors companies for their support and dedication to Hahn Automotive. WIX Filters Support for Hahn Automotive
link hidden, please login to view was honored for its service levels and order fill rates last year. The company has partnered with Hahn Automotive for nearly 30 years, providing a full line of filters. “Hahn Automotive stresses that service makes all the difference, emphasizing their commitment to innovation and customer satisfaction,” said David Barraco, trade marketing manager at WIX Filters. “WIX Filters has supported Hahn Automotive and its customers for almost three decades, and this award demonstrates our exemplary drive to provide on-time deliveries of the highest quality filters on the market.”
Hahn Automotive Warehouses and Auto Parts
Hahn Automotive owns nine full-service warehouses and 28 pickup warehouses that distribute auto parts throughout the Midwest, New England and the Mid-Atlantic states. The company operates Advantage Auto Stores, Car Parts/Motor Supply, Genuine Auto Parts, Norwood Auto Parts, Nu-Way Auto Parts and Speedway Auto Parts.
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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By Counterman
WIX Filters is expanding its support for World of Outlaws by adding sponsorship of the Late Model Series presented by DIRTVision to its previous years’ backing for the NOS Energy Drink Sprint Car Series.
“World of Outlaws is truly ‘The Greatest Show on Dirt’, offering fans some of the most adrenaline-pumping, tire-spinning, nitro-burning open-wheel racing on the planet,” said Carmina Lopez, brand manager for
link hidden, please login to view. “We’ve expanded our sponsorship with World of Outlaws to showcase how our filters leave our competition eating our dust and guide drivers all the way to their own checkered flags.” Starting Lineup and Fan Drawings
WIX Filters will present the starting lineup at the track and on DIRTVision, the exclusive live streaming home of the World of Outlaws, for the nightly feature in both circuits. This builds on WIX Filters’ continued sponsorship of the third heat at every Sprint Car Series race night.
At select events, dirt racing fans can take a selfie with the WIX Filters sprint car and enter drawings for swag, including a racing pennant signed by the top drivers in both series.
Additionally,
link hidden, please login to viewwill be featured as a sponsor on every World of Outlaws event broadcast on CBS Sports Network and DIRTVision. Technical Sponsor and Filters for Motorsports
WIX Filters has served as a technical sponsor of World of Outlaws racing teams dating back to the circuit’s inception in the late 1970s. This experience enables WIX Filters to offer oil and air filters designed to stand up to the high RPMs and demanding conditions encountered throughout the world of motorsports.
Support for DIRTcar HP Engine Builders Program
WIX Filters is also supporting the DIRTcar HP Engine Builders program for dirt track racing’s premier divisions. This initiative promotes collaboration between aftermarket parts manufacturers, dirt track race car builders, suppliers and sanctioning bodies to help improve engine technology and support the development of the sport.
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