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 announced the schedule for what it says is a highly anticipated 2025 flagship event season.

Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing

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between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said.

“The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”

2025 Event Lineup

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    : Las Vegas Motor Speedway, April 25-27, 2025
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    : Texas Motor Speedway, May 16-17, 2025
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    : Beech Bend Raceway Park, September 5-7, 2025
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    : Beech Bend Raceway Park, September 12-14, 2025
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    : Beech Bend Raceway Park, September 26-27, 2025

Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at 

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 in Las Vegas (November 4-7) and 
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 in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.

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