JC Washbish Promoted to President & CEO of the Alliance
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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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By Counterman
link hidden, please login to view proudly presented link hidden, please login to view (GPD) with the 2026 Receiver’s Choice Award at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference, held May 11–14 in Atlanta. The award recognizes GPD’s commitment to delivering high-quality, accurate and complete product content, along with its dedication to continuous improvement and industry best practices. The Receiver’s Choice Award honors organizations that provide exceptional content, including ACES, PIES, digital assets, and customer-specific formats. Recipients are selected by content receivers who support ACPN and are evaluated based on accuracy, timeliness, completeness, consistency, and overall data integrity.
The 2026 award was presented by Lance Brierley, director of technology solutions, and Jimmy Golden, director of eCommerce solutions at Alliance Headquarters.
“GPD’s commitment to maintaining clean, accurate, and timely content has made a measurable impact across our data ecosystem,” said Jimmy Golden. “Their team consistently demonstrates a strong understanding of the standards and responsiveness required to support our distribution and sales efforts.”
“What set GPD apart is not only the quality of their data, but also their proactive approach to collaboration and continuous improvement,” added Lance Brierley. “They’ve shown a clear dedication to advancing content excellence in a way that benefits the entire network.”
Global Parts Distributors was recognized for its outstanding performance in content delivery and for playing a key role in strengthening the digital foundation of product representation across the Alliance network.
link hidden, please login to view congratulates Global Parts Distributors on this well-deserved recognition and looks forward to continued collaboration and success. Pictured from Left to Right: Lance Brierley, John Johnson, Kassandra Dore, Natalie Houseman and Jimmy Golden.
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By Counterman
The
link hidden, please login to view Commercial Vehicle and Heavy Duty (CVHD) Program celebrated Tectran, the 2025 Alliance CVHD Heavy Duty Hauler Award winner, at the recent Heavy Duty Aftermarket Week (HDAW) 2026, January 19-22 at the Gaylord Texan Resort & Convention Center in Grapevine, TX. As the largest North American gathering of heavy-duty aftermarket professionals, HDAW 2026 brought together thousands of executives, managers and industry leaders for four days of networking, collaboration and strategic discussion. “HDAW continues to be one of the most valuable events of the year for our Alliance CVHD Program,” said Mario Gonzalez, CVHD program manager for the Alliance. “It gave us the opportunity to bring our members together in one place, strengthen relationships with our partners, and have meaningful conversations about where the industry is headed. Each year, participation continues to grow, reinforcing the momentum and long-term value of the Alliance CVHD Program. And it was nice to share some hardware with one of our partners, Tectran.”
HDAW 2026
During the HDAW 2026 gathering, the Alliance CVHD Program recognized Tectran for its outstanding contributions and partnership throughout 2025 and shared the 2025 Alliance CVHD Heavy Duty Hauler Award at the booth. This annual award recognizes a channel partner that demonstrates exceptional support in the field, commitment to training and collaboration, and a shared vision for advancing the Alliance CVHD Program.
“We are honored to be recognized by the Alliance as the 2025 Heavy Duty Hauler Award winner,” said M. Jarod Scherer, president and CEO at Tectran. “The Alliance CVHD Program has been a strong partner for us, and we value the collaboration, trust, and shared commitment to supporting distributors and customers across the heavy-duty aftermarket. We look forward to continuing to grow together in the years ahead.”
The
link hidden, please login to view CVHD Program includes Auto Value Truck Parts, Bumper to Bumper Truck Parts, and All-Pro Truck Parts member brands and continues to deliver value through innovative technology solutions, industry expertise, and comprehensive marketing support. With a strong focus on IT driven tools for inventory optimization, distribution efficiencies, and eCommerce capabilities, the program remains well positioned to help members succeed in an evolving and competitive marketplace. Included at the Alliance CVHD booth was a demonstration of MyPlace4Parts, the Alliance CVHD program’s B2B eCommerce platform. For more information, visit
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By Counterman
WIX Filters announced it received a 2025 Supplier Award for Outstanding Shipping Performance from the Aftermarket Auto Parts Alliance. The award recognizes top-tier suppliers who achieved outstanding order fulfillment in 2025 by meeting or exceeding delivery targets.
The Aftermarket Auto Parts Alliance recognized WIX Filters at its 2025 Alliance Winter Shareholder Meeting. The meeting took place at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida, in December.
Longstanding Partnership Supports Independent Distribution
For 25 years,
link hidden, please login to view has partnered with the Aftermarket Auto Parts Alliance. Its network includes more than 140 distribution centers, 2,300 parts stores and 3,500 certified service centers. “The
link hidden, please login to view has thrived and grown over the past 25 years by helping independent distribution centers, parts stores and service centers achieve the highest standards of service,” said Carmina Lopez, marketing manager at WIX Filters. “This supplier award demonstrates how our top-quality filters and advanced supply chain strategies enable service professionals and retailers to succeed.” The post
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By Counterman
Roy Kent has been named president of
link hidden, please login to view, it was announced by Sue Godschalk, CEO, Federated Auto Parts, on January 22. “Roy brings valuable insight, a collaborative approach and a passion for mentoring future leaders to his new position. His experience, leadership and thorough understanding of Federated make him the ideal choice for the role of president,” said Godschalk. “Having worked closely with Roy for the last 12 years, I know he will focus his talents on supporting Federated members and advancing growth initiatives that benefit the entire membership and strengthen supplier partner relationships.”
Kent joined
link hidden, please login to view in 2014 as chief strategy officer and president of new business development after serving in a variety of sales and management leadership positions at Everco, Moog, Cooper Industries and Federal-Mogul. When the Automotive Parts Services Group (The Group) was formed, he took on the role of executive vice president, supplier relations of The Group, where he collaborated with members and vendors to identify mutually beneficial opportunities. Kent returned to Federated Auto Parts in 2021 where, before being named president, he served as executive vice president, member support and business development.
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