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By Counterman
link hidden, please login to view was recognized by Hahn Automotive with the 2025 Outstanding Logistics Support Award at the annual Hahn Automotive National Sales Conference. Held last month in Rochester, N.Y., the conference prepares staff for the upcoming spring selling season and honors companies for their support and dedication to Hahn Automotive. WIX Filters Support for Hahn Automotive
link hidden, please login to view was honored for its service levels and order fill rates last year. The company has partnered with Hahn Automotive for nearly 30 years, providing a full line of filters. “Hahn Automotive stresses that service makes all the difference, emphasizing their commitment to innovation and customer satisfaction,” said David Barraco, trade marketing manager at WIX Filters. “WIX Filters has supported Hahn Automotive and its customers for almost three decades, and this award demonstrates our exemplary drive to provide on-time deliveries of the highest quality filters on the market.”
Hahn Automotive Warehouses and Auto Parts
Hahn Automotive owns nine full-service warehouses and 28 pickup warehouses that distribute auto parts throughout the Midwest, New England and the Mid-Atlantic states. The company operates Advantage Auto Stores, Car Parts/Motor Supply, Genuine Auto Parts, Norwood Auto Parts, Nu-Way Auto Parts and Speedway Auto Parts.
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By OReilly Auto Parts
SPRINGFIELD, Mo., April 29, 2026 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue and earnings for its first quarter ended March 31, 2026.
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By Counterman
Some things are just easier than others in this life. When it comes to parts, we all have those lookups that test our patience, leave us shaking our heads, or make us wonder why we even got out of bed this morning.
Beginning with the basic identification of the vehicle, we are often reliant on our customer to know what they are ordering parts for. Model year may differ from the actual manufacture date appearing on the door tag, or the door may not even be original to the vehicle, skewing the results of a VIN-based parts search. Many manufacturers offer “carryover” models concurrent with a newly-released platform, creating confusion between models and leaving us to figure out the easiest or most obvious ways to identify each design. Yes, I’m looking at YOU, Silverado, Ram and Wrangler!
Other times, it’s the similarities in model names that can lead to confusion. Side by side, no one would ever confuse a Corvette with a Chevette, but click the wrong button in a catalog, and you may be halfway through the lookup before you realize something doesn’t look quite right. Those of us who remember the overlapping Ford Bronco and Bronco II models of the 1980s and ‘90s, or even the Explorer, Explorer Sport and Sport-tracs of the early 2000s can relate to the renewed confusion caused by today’s Bronco and Bronco Sport models. If I never hear the phrase “I dunno, I think it just says Bronco,” it will still be too soon!
Once we’ve positively identified the actual vehicle, we must still navigate the minefield of misnamed components and vague descriptions common to a catalog system engineered to accommodate multiple manufacturers who can never seem to agree on naming conventions. Toe links, lateral links, tension struts, and trailing arms might all fall under the broad category of “control arm.” I still have flashbacks about trying to specify Audi/VW multi-link suspension components when they first became popular. What do you mean you want the “left-front-upper-rear” control arm, sir?
Occasionally, a customer-induced curveball can really throw off your rhythm, but don’t underestimate the power of your own foolishness, either. I absolutely KNOW my left from my right (its written on my mittens, after all…) but I’ve lost track of the number of times I’ve flubbed this basic request, and I do still get the odd customer who asks “you mean when I’m looking at the car, or sitting in it?” I also learned to specify “left and right” rather than “driver and passenger” after getting burned by a string of right-hand drive Jeeps owned by rural mail carriers.
No matter the vehicle and no matter the request, our greatest asset as parts specialists will always be our attention to detail. It begins with listening to our customer rather than just hearing them, and taking notes while we absorb the information they are presenting to us.
Our second greatest asset is our curiosity. We all like learning, knowing and understanding things, but when a situation does become confusing or unclear, it is always better to ask questions than to assume you’ll figure it out alone. We are here to solve problems; to find answers and we do that best when applying our unique skillset for the benefit of all. Engaging with the customer is a means of including them in the solution, one you are both equally invested in reaching.
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By Counterman
Don Bickle Jr. and Tim Bickle, owners of Hays, Kansas-based Warehouse Inc. and its network of S&W Supply stores, announced they have partnered with
link hidden, please login to view, a third-generation, family-owned auto parts distributor based in St. Cloud, Minnesota. APH supports more than 300 locations across the Midwest. Corporate locations rebranded as S&W Supply Auto Value
Warehouse Inc.’s nine corporate locations will be rebranded as S&W Supply Auto Value, as part of the transition. Following the transition, Don Jr. and Tim Bickle will remain involved as senior advisors, and Ryan Bickle, vice president of sales, will continue in a leadership role.
Roots date to 1934
S&W Supply’s roots date to 1934, when Claude Sutter and Don Wells founded the company during the Great Depression. What began as a small automotive parts operation grew steadily, with Don and Lyle (Bickle) Wells helping expand the business and relocate it to Hays, where it remains today.
In 1966, Warehouse Inc. was established to support wholesale distribution across western Kansas. Today, the company serves customers in automotive, heavy-duty, industrial, agricultural and oilfield markets.
Commitment to people, service and long-term growth
The decision to partner with APH reflects a shared commitment to people, service and long-term growth.
“Family and service have always been at the heart of S&W Supply,” Don Jr. said. “Joining the
link hidden, please login to view family ensures our employees and customers will continue to be supported while expanding our reach and capabilities for the future.” Tim Bickle said, “Joining APH gives us the opportunity to strengthen our operations and expand the services we offer to our customers. With their resources and support, we can innovate more quickly, streamline processes, and continue building on the foundation our family established more than 90 years ago.”
“APH was a natural partner,” Ryan Bickle said. “They share our values and our approach to growth – investing in people, maintaining a strong culture and staying focused on the customer.”
Strategic expansion and longstanding relationship
For APH, the partnership represents both a strategic expansion and the continuation of a longstanding relationship.
“We are honored that Don and Tim chose to join the APH family,” said Corey Bartlett, CEO and owner of APH. “S&W Supply and Warehouse Inc. share our customer-first mindset and commitment to service, making this a strong fit as we grow into new markets. We’re excited to welcome their team and build on the impressive business they’ve created.”
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