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By Counterman
MAHLE Aftermarket Inc. recently unveiled a new microsite to provide automotive service shops with a resource to educate vehicle owners on the importance of having qualified technicians inspect and service their air-conditioning systems annually.
Consumers benefit from their air-conditioning systems functioning properly not only to enhance cabin comfort, but also to avoid damage that may be costly to repair. A well-maintained air-conditioning system also is critical to ensure the proper temperature range for drivetrain batteries in electric and hybrid cars.
In addition to a comprehensive checklist for proper A/C maintenance, service and installation, the MAHLE
link hidden, please login to view features a multitude of useful resources including articles, easy-to-follow tutorials and industry statistics, as well as background on some of the company’s latest solutions, including premium MAHLE cabin air filters and the MAHLE OzonePRO professional sanitation system. “Shop owners can direct consumers to the ‘A/C check’ microsite for information about yearly service of their air conditioning system from a qualified auto technician,” said Ted Hughes, director of marketing MAHLE Aftermarket North America. “The site was also created to provide vehicle owners with information about the design and operation of the automotive air conditioning system, why regular maintenance is necessary to ensure its reliability, and details on do-it-yourself inspection and service guidelines.”
The “A/C check” microsite also includes detailed information about some of the latest technologies from MAHLE, including the company’s expanded range of cabin air filters, as well as the MAHLE OzonePRO professional sanitation system. This innovative technology uses ozone gas to sterilize a vehicle’s interior and eliminate odors. In addition to its lightweight and automated operation that controls ozone levels and process time, it offers digital integration with mobile devices and report generation when the sanitation process is complete.
From a small test workshop to one of the top 20 automotive suppliers, MAHLE is proud to celebrate 100 years of delivering superior quality products around the world. For more information about MAHLE Aftermarket and its brands, visit
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By Counterman
Advance Auto Parts and the Los Angeles Dodgers have announced an exclusive partnership, with Advance becoming the team’s official auto parts retailer.
Through the agreement, Advance will have a presence on in-stadium signage for all 2022 regular-season home games. The Dodgers’ marks will be represented in Advance stores throughout the Los Angeles market.
Advance and the Dodgers also will collaborate on community activations, including the Dodgers’ Mexican Heritage games. Advance will serve as presenting sponsor for the day-night doubleheader on May 17. As part of the activation, fans attending either game will receive an exclusive Mexican Heritage Dodgers jersey with Advance branding.
“Our goal is to align with winning organizations that share our commitment to serving communities,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and e-commerce. “The Dodgers have a longstanding tradition of excellence on the field and in the L.A. community and their fans are passionate about caring for their vehicles, making this partnership a home run. We look forward to serving L.A. area fans with quality parts and winning service while cheering the Dodgers as they look to advance towards another world championship.”
“We’re excited to welcome Advance Auto Parts as our official auto parts retailer to our partnership family,” said Corey Norkin, senior vice president of global partnerships, Los Angeles Dodgers. “We look forward to helping them further their growth in Los Angeles and having them be a part of the very popular Mexican Heritage Night.”
The partnership comes as Advance continues its growth in California and the Los Angeles market. The exclusive agreement includes rights for Carquest Auto Parts, an automotive parts retailer owned by Advance, to also serve as the team’s official auto parts retailer. Additionally, DieHard batteries, which are owned and sold by Advance and Carquest, will carry the designation as the Dodgers’ official car battery.
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