Purolator Rebate Campaign Promotes Summer Maintenance
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By Counterman
link hidden, please login to view and link hidden, please login to view are gearing up for another season of excitement with the launch of the 2026 Perfect Stop® Powersports Summer Sweepstakes, kicking off this June and running through the end of July. This exclusive MyPlace4Parts promotion gives professional technicians opportunities to win big all summer long with every qualifying Perfect Stop® purchase. Throughout the promotion period, technicians will earn automatic entries with every qualifying purchase of Perfect Stop® products placed through MyPlace4Parts, including brake pads, rotors, calipers, sensors, shoes, brake cleaner, and brake fluid. Participants will have the chance to be one of six Grand Prize winners, each of whom will get to select a powersports vehicle of their choice. In addition, a total of $25,000 in gift cards will be awarded to 150 lucky winners, keeping the momentum going all summer long.
“Perfect Stop® is more than just individual components—it’s a complete brake job lineup built to deliver confidence from start to finish,” said Justin Hebert, vice president of category management for the
link hidden, please login to view “From pads and rotors to calipers, fluids, and even sensors, it’s a full-system solution that allows shops to perform complete, reliable, OEM-quality brake service every time. When technicians choose Perfect Stop®, they’re picking perfect—every time.” Built for reliability, coverage, and performance, the Perfect Stop® product line supports light, medium, and heavy-duty applications, giving professional technicians a trusted solution for comprehensive brake jobs across a wide range of vehicles. Like previous years, this promotion will run exclusively on MyPlace4Parts, the industry’s most robust B2B eCommerce solution designed specifically for professional service and repair shops.
“Combining the strength of the Perfect Stop® brand with the speed and simplicity of MyPlace4Parts makes this promotion especially impactful for professional shops,” added Hebert. “It’s about delivering a complete brake solution backed by a seamless ordering experience that helps technicians save time, stay focused on the job, and continue to service their customers with confidence.”
Professional technicians, don’t miss your chance to win big while stocking up on a complete brake solution built for performance and reliability. Get your entries in by the end of July and make this summer a Perfect Stop® summer.
For full promotion details and official rules, visit
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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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By Counterman
The University of the Aftermarket Foundation (UAF) is celebrating 40 years of funding scholarships, grants and ongoing educational programs to help develop a strong, knowledgeable industry work force.
To commemorate the special occasion, UAF is conducting a 40th Ruby Anniversary fundraising campaign that will run throughout the year, culminating with a celebration on Oct. 31 in Las Vegas. Roger McCollum, MAAP, UAF chairman and Rick Schwartz, UAF marketing committee chair announced the campaign at last week’s MEMA Vision Conference and encouraged support from industry members.
“Over the past 40 years, the University of the Aftermarket Foundation has made an indelible mark on our industry by annually funding hundreds of scholarships for deserving young people who have gone on to successful careers in the aftermarket,” said Schwartz. “We thank everyone who has championed the UAF mission since 1986 and ask all industry members to support the Ruby Anniversary Campaign so that UAF and its work can continue for the next 40 years and beyond.”
To support the
link hidden, please login to view 40th Ruby Anniversary campaign and attend the special reception held on Oct. 31, 2026 at The Venetian Las Vegas, visit link hidden, please login to view. “Reaching this major milestone would not have been possible without all those who volunteer their time and resources to ensure a bright future for the aftermarket,” said McCollum. “By supporting the Ruby Anniversary Campaign today, you can make a lasting impact by helping young people who aspire to enter our industry or continue their professional development.”
Contributions to the UAF 40th Ruby Anniversary
link hidden, please login to view are tax-deductible to the extent provided by law and count toward UAF lifetime status. UAF is a 501(c)(3) not-for-profit organization. To learn more, apply for a scholarship or grant, or make a donation, visit link hidden, please login to view. The post
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By Counterman
Bosch has launched a new multimedia advertising campaign to promote 100 years of wiper blade innovations. The campaign is part of its Century of Impressive Innovation initiative. It will run on ESPN, Disney+, Hulu, Amazon Prime, HBO Max and Netflix. Audio placements will appear on Spotify and YouTube.
Wiper blades campaign runs across major media platforms
The 30-second advertisement is set in a
link hidden, please login to view testing facility. It features three robots interacting with a test vehicle. The spot concludes with the robots taking the vehicle onto public roads. A security officer observes the activity. Campaign message focuses on visibility and replacement needs
“Wiper blades aren’t just another car part. When drivers use Bosch Wiper Blades, they are armed with the knowledge, power and innovation developed for 100 years,” said Scott Sullivan, Bosch senior marketing communications specialist, team lead. “Bosch wipers are designed to help drivers get to their destination safely and this campaign ensures that our wipers get into the hands of consumers who need them.”
Wiper blade lines sold through national retailers
link hidden, please login to view offers multiple product lines through major retailers. PrimeACTIVE and ENVISION blades are available at AutoZone. FOCUS wiper blades are sold at Advance Auto Parts and O’Reilly Auto Parts. ICON wiper blades are available at all three retailers. Inspection intervals vary by climate and driving conditions
Bosch recommends inspecting or replacing wiper blades every six months to one year. Drivers should replace blades sooner if visibility declines. Vehicles operated in harsher climates may require more frequent replacement.
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