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MEMA Marketing Executives Council Adds Members
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By Counterman
link hidden, please login to view announced the release of additional late model GM coverage. Eight new part numbers are in stock and available for immediate delivery, the company said. The late model GM coverage includes coverage for over 2,726,390 applications and model years 2016-2025, these part numbers represent “excellent sales opportunities,” according to Anchor.
All application data is available electronically on
link hidden, please login to view, Epicor and WHI Solutions. For more details on
link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. In March, Anchor announced the release of seven part numbers designed for late model BMW coverage. The new part numbers cover over 1,249,500 applications for model years 2016-2025 and represent “excellent sales opportunities,” according to
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By Counterman
MEMA, The Vehicle Suppliers Association (MEMA) announced the retirement of its esteemed president and CEO, Bill Long, to be effective January 3, 2026. Under Bill Long’s visionary leadership, MEMA has seen significant growth and transformative changes that have solidified its position as a leading association in the industry.
“Throughout his tenure, Bill Long has been instrumental in fostering innovation, advocating for industry interests and strengthening
link hidden, please login to view role in shaping the future of motor and equipment manufacturing through some of the most challenging and transformative times in automotive history. His leadership, dedication and expertise have earned him widespread respect and admiration from colleagues and industry partners alike during his more than 40-year career,” said MEMA Chairman Kurk Wilks, president and CEO of MANN+HUMMEL.
In conjunction with Bill Long’s retirement, the link hidden, please login to view Board of Directors is pleased to announce the appointment of Paul McCarthy as the new president and CEO, effective January 3, 2026. Paul McCarthy brings a wealth of industry experience and a deep commitment to advancing MEMA’s mission. With his remarkable leadership skills and extensive industry knowledge, the MEMA Board is confident that in Paul McCarthy, they have selected the right leader to drive the association forward and take it to another level, building upon the strong foundation laid by Bill Long.
Paul McCarthy has been an integral part of MEMA’s leadership team, contributing significantly to its success as MEMA’s senior vice president of strategy and president of MEMA Aftermarket Suppliers. In his almost three decades in our industry, he has extensive experience in all of MEMA’s member segments: original equipment, commercial vehicles and the aftermarket. His vision for MEMA will enhance our value of member-centricity and our objectives of a powerful supplier voice, strong industry advocacy, innovation and excellence.
“I am deeply honored to have served as MEMA’s president and CEO and am proud of what we have achieved together,” said Bill Long. “I have full confidence in Paul McCarthy’s ability to lead MEMA into a bright and successful future.”
Paul McCarthy added, “I am excited to take on this new role, champion the supplier industry I am so passionate about and lead the talented team at MEMA. Together, we will serve our members and drive a growing, profitable, innovative and influential vehicle supplier community. We seek to be an association that is vital to our members’ success, protects suppliers and helps our members see the road ahead in a time of change.”
As MEMA embarks on this new chapter, the MEMA board extends its heartfelt gratitude to Bill Long for his exceptional service and contributions to the vehicle supplier community during his 13-year tenure at MEMA and his six years as president and CEO, and we look forward to the dynamic strategic vision of Paul McCarthy to lead us forward. The post
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By Counterman
Automotive Parts Headquarters (APH) recently hosted its annual conference with 500 attendees. Store owners, managers, sales representatives, suppliers and support staff came together.
Held under the theme “Say Yes,” the event spotlighted 2024 accomplishments.
link hidden, please login to view also recognized APH outstanding team members who made significant contributions to the company’s success. Leadership Presented Awards to APH Outstanding Team Members
An awards banquet was a major highlight of the conference. APH leadership personally honored top performers across multiple categories.
CEO Corey Bartlett presented the awards with key leaders. These included Jim Gruber, general manager of BENCO Equipment; Lonnie Kocmick, president of Refinish Supply Co.; Jason Vogel, president of APH Stores; Tim Gardner, vice president of stores, western division; and Rick Lease, vice president of stores, eastern division.
APH’s store operations team and support center staff selected the recipients after thorough evaluations.
CEO Commends ‘Say Yes’ Spirit and Team Dedication
“We are delighted to celebrate our outstanding team members who truly embody the ‘Say Yes’ spirit,” said Bartlett.
“Their exceptional dedication to supporting their teams and customers has been essential to our success in 2024. We are proud to honor them and share in their achievements with our industry partners.”
Store Manager of the Year Among APH Outstanding Team Members
The evening’s top honor went to Matthew Shupick, who earned the 2024 Store Manager of the Year award. He has managed the Eagle Butte, South Dakota, location since 2015.
“Matthew quickly demonstrated his leadership skills, rising to manager in record time,” said Gardner. “He is genuine, down-to-earth and has made a lasting impact on both his team and his community. Driven by a strong sense of duty, Matthew’s commitment to his team’s success and the community that raised him is truly inspiring.”
Additional Award Winners Recognized
In addition to Shupick,
link hidden, please login to viewhonored several other standout contributors: Impact Player of the Year: Doug Thompson, Minot, North Dakota Outside Sales Representative of the Year: Tony Serr, Aberdeen, South Dakota BENCO MVP of the Year: Shane Zahn, Bismarck, North Dakota Refinish Supply Co. MVP of the Year: Tim Christensen, Sioux Falls, South Dakota Counter Sales Representative of the Year: Mike Schenk, New Glarus, Wisconsin Driver of the Year: Don Vanderberg, Sioux Falls, South Dakota Regional Manager of the Year: Derek Goblirsch, Southern Minnesota Support Person of the Year: Kris Stelling, St. Cloud, Minnesota Annual Conference Reinforces Team Spirit and Growth
APH emphasized that the annual conference strengthened the company’s collaborative culture. It showcased both the achievements of APH outstanding team members and the teamwork behind APH’s ongoing growth.
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By Counterman
link hidden, please login to view announced it added the title sponsorship of six World of Outlaws races this season, starting with the Cotton Bowl Speedway, March 21-22 in Texas. “The Federated World of Outlaws events are a wonderful opportunity for Federated members, customers and vendor partners to promote, engage and build business,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited about expanding our hospitality offerings this year, particularly at the venues where Federated is sponsoring the race.”
Federated said it will be the title sponsor of the following World of Outlaws races this season:
March 21-22 – Federated Auto Parts Texas Two-Step (Cotton Bowl Speedway, Paige, Texas) April 11-12 – Spring Classic (Federated Auto Parts Raceway, Pevely, Missouri) May 15 – Federated Auto Parts Showdown (Ohsweken Speedway, Ohsweken, Ontario) May 18 – Cornwall Clash (Cornwall Motor Speedway, Cornwall, Ontario) Aug. 1-2 – Federated Auto Parts Ironman 55 (Federated Auto Parts Raceway, Pevely, Missouri) Sept. 27 – Federated Auto Parts Showdown (Sharon Speedway, Hartford, Ohio) For the Cornwall Clash in Ontario, Canada, Federated said it will partner with its Canadian member PartSource to sponsor that race.
link hidden, please login to view is in the third year of a multi-year agreement to sponsor the World of Outlaws sprint car work area, select races and serve as title sponsor for the DIRTcar Nationals. At every World of Outlaws Sprint The post
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By Counterman
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales.
link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post
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