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AAPEX Web Training Series Set to Begin This Month
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) announced that registration is now open for AAPEX 2025. The annual event brings together buyers and sellers from every segment of the $2.3 trillion global aftermarket. AAPEX 2025 will take place at the Venetian Expo and Caesars Forum in Las Vegas, from Nov. 4–6, 2025.
“For 30 years, AAPEX has attracted tens of thousands of global attendees and exhibitors who come to see the newest products, cutting-edge technologies and the best business—and hands-on training the aftermarket has to offer,” said President of MEMA Aftermarket Suppliers Paul McCarthy. “Yet every year when we ask participants why they attend, the top answer is consistently ‘for the networking’ because AAPEX is where business gets done.”
AAPEX 2025 Theme: Ready for Every Shift
The theme for AAPEX 2025 is “Ready for every shift.” This message highlights the resilience of the aftermarket supply chain. Attendees will hear more about this during the keynote breakfast, headlined by Hockey Legend Wayne Gretzky. Known for rising above physical disadvantages, Gretzky succeeded by thinking strategically. His story fits well with the event’s message of adaptability and change.
Industry Collaboration Drives Event Excellence
AAPEX is co-produced by MEMA Aftermarket Suppliers and the Auto Care Association. These organizations listen to industry feedback and implement annual improvements. Their efforts ensure AAPEX 2025 continues to meet attendee and exhibitor needs.
AAPEX 2025 Offers Unmatched Global Reach
Attendees can expect more than 2,700 global exhibitors and 5,500 booths. Exhibitors will include manufacturers, remanufacturers, tool and equipment makers, sourcing companies, warehouses, and service shops. These companies represent every corner of the aftermarket—from collision to tires.
More than 45,000 professionals from over 128 countries will attend. They range from senior executives to entry-level technicians. Attendees value the exclusive hands-on learning and global networking opportunities.
AAPEX 2025 Features Record-Breaking Training Sessions
AAPEX 2025 will offer its largest selection of training sessions ever. The event has already confirmed over 75 sessions. Presenters include WorldPac and NAPA Auto Parts, among others. Many exhibitors will also host technical sessions at their booths.
These sessions offer invaluable development for professionals at all career stages. Topics will cover everything from technical skills to business operations.
Joe’s Garage Returns with New Highlights
Joe’s Garage remains a major attraction at AAPEX. The space includes 10 operational service bays for real-world training. Throughout AAPEX 2025, attendees can join dozens of educational sessions and view 27 product demonstrations.
The demonstrations will showcase innovations in automotive service and repair. These live demos offer technicians valuable insights into new tools and processes.
New Student Competition Debuts
To help address the U.S. technician shortage, AAPEX continues supporting vocational and trade students. This year, AAPEX 2025 adds a competitive student event. Teams will race to disassemble and reassemble an engine inside Joe’s Garage.
This high-energy challenge highlights emerging talent and promotes careers in the aftermarket industry.
Enhanced Networking at AAPEX 2025
Based on attendee feedback, AAPEX 2025 introduces new networking experiences. A live band will play throughout the show. Daily “booth crawls” will encourage exploration of interactive exhibits.
Attendees can relax in expanded seating areas on the second floor. The reimagined “Beers & Gears” reception will return to Joe’s Garage on November 4, 2025, from 4:00-6:00 p.m.
“I’ve had the good fortune of being part of the automotive aftermarket for the better part of 40 years,” said Auto Care Association President and CEO Bill Hanvey. “One of the most remarkable aspects of AAPEX is that despite the magnitude of the market, this show is a bit like a homecoming every year – people genuinely enjoy reuniting and exploring how different parts of the market are addressing our current challenges.”
Register Now and Reserve Your Hotel
Interested attendees can register online. The AAPEX 2025 registration fee is $50 until June 27, 2025. After that, it rises to $75 through September 26, and $100 after.
Training sessions cost $150 each. A discounted package of five sessions is available for $400.
Qualified trade students and media may register for free. AAPEX encourages attendees to book hotels early through onPeak, the official housing partner. Shuttle services will be available for convenience.
Need Help? Here Are Key Contacts
New attendees should check the AAPEX FAQ section online. The site also offers photos and videos from previous events.
For specific inquiries, contact:
Registration: Kelly Denman – [email protected]
Sponsorship: Chris Kalousek – [email protected]
Training: Kelly Denman – [email protected]
Students: [email protected]
Media: Frank Strong – [email protected]
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
An Opportunity to Honor Hardworking Technicians
Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
Commemorative Logo and Digital Materials for Automotive Service Professionals Month
In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
Additional
link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) is calling for
link hidden, please login to view at Joe’s Garage. Selected sessions will be presented live and in-person at AAPEX 2025 at the Venetian Expo & Caesars Forum in Las Vegas from November 4-6, 2025. Among the selection criteria are the following:
● Relevance to the independent repair community;
● Quality of the proposed session;
● Achievable learning outcomes;
● Presenter or trainer qualifications; and
● Relevance to attendees’ day-to-day work or career.
Session proposals that are promotional or sale-sy in nature will not be selected. Questions about session proposals should be directed to [email protected].
Applicants may submit multiple proposals for consideration and be selected for up to six different possible sessions. Each successfully selected session will be awarded an honorarium of $500 per session, hotel accommodation – plus a $750 stipend toward meals, transportation or other related incidentals.
Please review the
link hidden, please login to view carefully for terms and conditions. AAPEX is one of the fastest-growing conferences and exhibitions in the world. Collectively, the Expo brings together aftermarket buyers and sellers from across the $2.3 trillion-dollar automotive aftermarket industry.
Last year, the
link hidden, please login to view attracted more than 47,000 attendees from roughly 130 countries, nearly 2,700 exhibitors from 46 countries, and 1,300 reporters, influencers and other registered media representatives. The post
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By Counterman
link hidden, please login to view announced the schedule for what it says is a highly anticipated 2025 flagship event season. Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing
link hidden, please login to view between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said. “The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”
2025 Event Lineup
link hidden, please login to view: Las Vegas Motor Speedway, April 25-27, 2025 link hidden, please login to view: Texas Motor Speedway, May 16-17, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 5-7, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 12-14, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 26-27, 2025 Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at
link hidden, please login to view in Las Vegas (November 4-7) and link hidden, please login to view in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.
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By Counterman
WIX Filters has announced it will be partnering with World Racing Group as the Preferred Filter of the World of Outlaws NOS Energy Drink Sprint Car Series. WIX said the series has a national following and is the most viewed dirt track race series in the U.S., with more than one million fans across its 90-race schedule that spans the country.
“Racers everywhere depend on the reliability of
link hidden, please login to view to ensure their high-performance cars remain competitive on the racetrack,” said Tina Davis, senior marketing manager for WIX Filters. “World of Outlaws fans will have the opportunity to see the protection and reliability our filters provide in one of the most demanding racing series in the world.”
link hidden, please login to viewsaid it will highlight its long legacy in racing by sponsoring the WIX Filters Heat Race #3, which is one of the ways racers can make it to the Feature race and a chance at Victory Lane. In addition, WIX Filters will sponsor a Competitor Contingency Award Program, in which winners will receive a cash prize for displaying the WIX Filters decal. “WIX Filters is an iconic automotive brand, and we’re excited to welcome them to the World of Outlaws and dirt racing community,” said Brian Carter, World of Outlaws CEO. “Many of their customers are already race fans and we look forward to entertaining them at every event and welcoming those who experience the World of Outlaws for the first time.”
In addition to the series sponsorship, WIX is a technical partner of the championship winning World of Outlaws team Tony Stewart/Curb-Agajanian Racing (TSR). TSR fields a Sprint Car for 10-time Series champion Donny Schatz, who holds over 300 wins in the Series and is ranked 3rd all-time. TSR has been a longtime partner with WIX, counting on WIX Filters’ advanced filtration to keep their 900-HP cars protected under the grueling conditions of dirt track racing, WIX said.
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