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PRT Showcasing Heavy-Duty Portfolio at HDAW ‘24
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By Counterman
link hidden, please login to view has expanded its parts offerings for vehicles in the United States and Canada, adding over 70 new parts to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024. These additions expand application coverage to an additional 30 million vehicles in operation, the company said. New LuK products include 9 different Clutch Kits, including traditional LuK RepSets and RepSet DMFs. The newly released Clutch Kits provide coverage to many common vehicle applications, including various Toyota, BMW and Volkswagen models, accounting for 4.3 million vehicles in operation, the company said.
Specifically, LuK 16-126, for Toyota Tacoma 2016-2021 applications, provides coverage for over 1.3 million vehicles in operation, the company said.
The Schaeffler Bearings product portfolio has expanded its offering to include 36 new part numbers, including Hub Assembly and Hub Assembly Kits, providing coverage for over 30 million vehicles in operation. With this expansion, Schaeffler said it provides a broader selection of single bearing components, as well as WheelSets for a more comprehensive repair solution.
The Schaeffler Bearings product expansion includes various EV applications for Tesla and Polestar, showing Schaeffler’s “unwavering commitment to innovation and enhanced engineering capabilities,” the company said. WH13371, for Polestar, Polestar 2 2021-2023, and various Volvo applications, provides coverage for over 400K+ vehicles in operation, according to Schaeffler.
The product line expansions of Schaeffler’s three brands in 2024 builds upon those released in 2023. The new products support many types of vehicles, including internal combustion, hybrid and fully electric vehicles under the LuK, INA and Schaeffler Bearings & Seals brands.
For information, visit
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By Counterman
link hidden, please login to view, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage. The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.
“These new items come to expand our coverage for the US aftermarket. As an OE supplier, we continually invest in research and development, delivering innovative solutions from OE to our clients in the aftermarket. The new products are in stock and ready to ship,” said Bruno Bello, director of global marketing.
For more information, call 1-770-238-1611, visit
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By Counterman
Performance Ride Technology (PRT) said it has launched 22 new complete strut assemblies providing coverage for 12 million vehicles in the North American market.
The strut assemblies are for popular models such as the Honda Civic, Jeep Cherokee and Toyota Highlander, in addition to brand-new applications such as the 2021 Subaru Forester, the 2021 Toyota Corolla and the 2021 Honda Accord Hybrid, among others.
PRT is a brand of the ADD Group, one of the largest manufacturers of complete strut assemblies in the world.
PRT products are manufactured under the strictest OE quality processes required by the major automakers, according to the company.
“As an OE supplier, our company is always focused on the continuous development of new products that stay ahead in aftermarket technology,” said Bruno Bello, director of global marketing at PRT.
“These new additions not only expand our product coverage but also strengthen our presence in the North American Aftermarket. The new items are in stock and ready to ship.”
For more information, call 770-238-1611 or visit
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By Counterman
WAI recently added 96 premium new-part numbers to its portfolio.
The new parts include alternators, ignition coils, radiator-fan clutches, MAF sensors, MAP sensors, rotors, solenoids, starters, wiper motors and wiper-motor linkages.
The 100%-new part numbers cover more than 54 million vehicles in operation (VIO) for these popular brands: Audi, BMW, Buick, Cadillac, Caterpillar, Chevrolet, Chrysler, Ford, GM, Honda, Hyundai, Jeep, John Deere, Kia, Mazda, Mercedes-Benz, Mini Cooper, Nissan, Porsche, RAM, Subaru, Suzuki, Toyota, Volkswagen and Volvo (applicable for U.S. and Canada).
“Our new-part release of 96 part numbers not only amplifies our comprehensive coverage but also represents our goal of staying at the forefront of technological advancements,” stated Ron Bernstein, SVP of North America. “We ensure our components are not only reliable but also represent the latest solutions in the market. This expansion further solidifies our position as industry leaders, providing our clients with access to a complete range of high-performance automotive components.”
Bizhan Roozrokh, SNR VP of Engineering and head of TRANSPO electronics division, added: “WAI is the market leader in 100%-new aftermarket parts. Our comprehensive product ranges continue to focus on adding the newest technologies to all existing parts, offering the latest model numbers, and integrating product improvements through all model years using our Synergistic Design Platform. OE performance requirements are our gold standard; we believe the test of time is the only true measurement to quality and reliability. We have the track record of providing our customers with the confidence that they can ‘install it and forget it.’”
All parts are in stock. All products can be viewed on
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By Counterman
PRT announced that it has introduced seven new complete strut assemblies representing nearly 4 million vehicles in additional coverage in North America.
The strut assemblies cover popular models such as the BMW 3 Series and Subaru Legacy, in addition to brand-new applications such as the 2022 Chevrolet Malibu, 2019 Kia Soul and 2019 Cadillac ATS, among others.
PRT is a brand of the ADD USA group, one of the largest manufacturers of complete strut assemblies in the world.
PRT products are manufactured under the strictest OE-quality processes required by the major automakers, according to the company.
“Our highly automated factories supply premium-quality products for the OE and aftermarket, focusing on innovation and advanced solutions,” said Bruno Bello, director of global marketing at PRT.
“PRT is always dedicated to the constant development of new products that stay ahead in aftermarket technology. These additions not only expand our product range but also strengthen our presence in the North American aftermarket. The new items are in stock and ready to ship.”
For more information, call 770-238-1611 or visit
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