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2004 Mercury Sable Ride Height Simulation
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By Counterman
Platform-sharing” and “badge engineering” are terms often used to describe the common industry practice of developing multiple vehicle models from a common design. The economy of a single design underpinning multiple vehicles allows manufacturers to streamline the development process, and to provide the buyer with options across their base, mid-line and luxury divisions. Much of this “twinning” occurs within a manufacturer’s “family” of brands, but cooperating with rival manufacturers already well-established in a market allows the manufacturer to produce vehicles outside their wheelhouse.
Ford Motor Co. has a long history of platform-sharing among its Ford, Lincoln and Mercury divisions, in addition to several collaborations with outside OEMs. As a global company for more than 100 years, Ford’s U.S. arm also has benefitted from the engineering of its European, Australian and Asian divisions.
Since its establishment in 1939, Mercury was positioned as Ford’s mid-range division, filling the price gap between the Fords and Lincolns. Mercury served this role until 2010, when the division was shuttered. The last Mercury rolled off the assembly line in January 2011. That final Grand Marquis had shared the Panther platform with the Ford Crown Victoria and the Lincoln Town Car – two models that also would be discontinued later that year. Prior to its closure, Mercury also had offered mid-range versions of the Mustang (Capri), Taurus (Sable), Escape (Mariner) and Explorer (Mountaineer).
Rebadging the Explorer has been a cottage industry for Ford. In addition to the Mountaineer, Lincoln offered the Aviator from 2003 to 2005, the MKT from 2010 to 2019 and the Aviator again beginning in 2020 (now based on the latest Explorer CD6 platform). After prior collaborations on Ford’s Courier and Ranger pickups, Mazda also was an early adopter of the first-generation Explorer platform. The Mazda Navajo was built alongside the Explorer in Louisville, Kentucky, from 1991 to 1994. Mazda and Ford later would co-develop the Tribute and Escape for 2001.
This kind of sharing hasn’t always been the case at Ford. At the end of World War II, Ford of Canada divided up its dealer networks, establishing standalone “Ford” or “Lincoln-Mercury” dealers throughout Canada. An unforeseen outcome of this separation was that the Lincoln-Mercury dealers did not have economy models or trucks. In 1947, these dealers received the first of the “M-series” trucks, which essentially were re-badged F-series Fords. A budget line of “Meteor” passenger cars was introduced in 1949. Ford dealers received the “Monarch” line of mid-priced vehicles to fill the gap in their own lineups. This arrangement continued until the 1960s, when tariffs on vehicle trade across our northern border were eliminated.
Mercury trucks were never sold in the United States, but in 1993, Mercury buyers were offered their first minivan, the Villager. This actually was a joint venture between Ford and Nissan, with Nissan-badged versions carrying the Quest nameplate. The Villager was assembled by Ford, but featured a 3-liter Nissan FWD drivetrain. It later would be replaced by the Windstar, which had no equivalent Mercury companion model at the time. The Windstar was renamed the Freestar for 2004, and regained a Mercury companion in the Monterey.
Lincoln, founded in 1917 and purchased by Ford in 1922, still represents Ford’s luxury division. Long known for large cars like the Continental and the Town Car, Lincoln in 2021 transitioned exclusively to crossover and SUV platforms. Lincoln had even tried its hand at pickup trucks, with the 2002 Blackwood, and the 2006-2008 Mark LT. Both were rebranded luxury versions of the F-150 crew cab platform.
In 2007, Lincoln adopted a new model-naming convention, playing on the heritage of the “Mark-series” nameplate used through 1998. The MKX and MKZ were the first of these, with the MKZ sedan being the Lincoln version of the Ford Fusion and Mercury Milan, and the MKX being a Ford Edge-based crossover (“X”-over). Originally intended to be spoken as “Mark-X” and “Mark-Z,” both vehicles were produced on the same CD3 platform originally developed for the Mazda 6. The MKS sedan (based on the Taurus) and the full-size Explorer-based MKT followed in 2009 and 2010, respectively.
In 2015, the MKC compact crossover was introduced, built on the Escape platform. Lincoln has since dropped the “MK” designations in favor of proper names for its crossover and SUV lineup, which is a relief to anyone who has misheard or misspoken these similar-sounding model names while looking up parts!
Ford-Lincoln-Mercury (FLM) dealerships once were a common sight here, with all three divisions available in one location. But, after a decade without Mercury, Ford-Lincoln dealers are fracturing yet again. In 2019, Lincoln began an initiative to develop standalone Lincoln dealerships to market more exclusively to the upscale clientele of the luxury-car market. Targeting 30 U.S. metro areas, Lincoln-only showrooms have already opened in half of the roughly 150 planned locations. Sales are up at these dealerships, but they still don’t have pickup trucks!
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By Counterman
The Automotive Aftermarket Riders Club’s (AARC) annual Ride for the Future three-day motorcycle ride will start on Oct. 26 in Las Vegas.
The ride raises money for the University of the Aftermarket Foundation (UAF) to help fund scholarships and educational opportunities for the next generation of industry professionals.
AARC encourages those who support its mission to participate in this year’s epic adventure or contribute by texting AARC to 53-555 to join the UAF Coffee Club.
The scenic ride will begin at Eagle Rider Rentals and Tours in Las Vegas on Thursday, Oct. 26. The riders will head to Antelope Canyon in Page, Arizona, with stops at Zion National Park in southern Utah and Lake Powell in northern Arizona.
The riders will head back to Las Vegas on Oct. 28 in time for the start of AWDA, AAPEX and the UAF Coffee Club event.
Interested riders can rent motorcycles from Eagle Rider Rentals and Tours with an advance reservation. For more information or to learn how to become a rider or sponsor, contact Mike Mohler, leader of the pack at [email protected].
”The AARC Ride for the Future is a fun, memorable and rewarding experience,” Mohler said. ”Not only are we visiting epic locations and having a great time, but we are giving back. It’s a win-win for our riders and the industry. If you can’t join us, please support us by texting AARC to 53-555 and pouring it forward for the next generation.”
To learn more about the University of the Aftermarket Foundation, visit
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By Advance Auto Parts
ADVANCE AUTO PARTS OFFERING STUDENTS A CHANCE TO WIN A ‘FUEL RIDE TO COLLEGE’ AND FREE ‘OFF-TO-CAMPUS’ IN-STORE SERVICES
Incoming college freshmen can enter to win a “fuel ride” – four years of free gasoline – after new national survey reveals gas is a significant financial strain for majority of students
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, announced today that it will help advance the education of incoming college freshmen, and ease their financial burden, by awarding 10 “fuel rides” in the form of four years of free gasoline to 10 lucky winners of the “Fuel Ride to College” sweepstakes.*
This press release features multimedia. View the full release here:
link hidden, please login to view Along with providing four years of free gas to 10 college students, Advance Auto Parts is offering free in-store services, including free battery testing and installation, wiper blade installation and check engine light scanning. (Photo: Business Wire)
Advance’s “Fuel Ride to College” sweepstakes arrives right on time as prices at the pump tick up. New data from Atomik Research reveals that 67% of college students cite gasoline for their automobile as being an expense that puts the most financial strain on their wallet**, while 76% of parents of incoming freshmen say they are worried about their student’s ability to afford gas.***
Parents also have significant anxiety regarding the safety of their college students when it comes to the automobiles they operate, according to Atomik Research surveys commissioned by Advance. Nearly two-thirds (63%) of parents of incoming college freshmen feel very or extremely anxious about their student’s safety when it comes to maintaining their cars and about three-fourths (73%) of parents have more anxiety about the car safety of their incoming college freshman than they did during the child’s senior year in high school.
Parents’ anxiety is warranted as more than half of college students admit to having ignored dashboard alerts and notifications, including “check engine” and “low battery warning,” according to the survey.
To help ease this anxiety, Advance and its team of friendly automotive experts are offering students and their parents free “off-to-campus” in-store services at Advance stores nationwide, including free battery testing and installation, wiper blade installation and check engine light scanning.
In addition to awarding 10 four-year “Fuel Rides to College,” Advance will also award 20 additional winners a $100 Advance gift card to stock up on essentials to help keep their automobiles in reliable shape this school year. If interested in learning more, visit
link hidden, please login to view through Aug. 18 to review eligibility requirements to enter for a chance to win and to review the sweepstakes rules. “Starting college is exciting for incoming freshmen, but that excitement is accompanied by anxiety and worry for both students and their parents, especially regarding finances and safety,” said Samantha Avivi, Advance’s chief marketing officer. “Through our ‘Fuel Ride to College’ program and complimentary curbside services for motorists, we want to put the brakes on fuel-filled worries for both students and parents, especially when it comes to having a reliable and safe automobile on the road to college, around campus, back home and everywhere in between.”
Additional data from the Atomik surveys validate the value of a “Fuel Ride to College:”
One-third (33%) of students cite that a lack of gas money or the cost of gas has deterred them from going to class, the library or study groups, while 60% of incoming college students’ parents express this exact worry: that the cost of gas will deter their child from going to class or education-related activities. Many college students choose between fueling their body and their automobile: more than one-third (36%) say they have compromised or cut back on groceries to fit gas money into their budget. One-quarter (25%) of college students say they’ve had to cut back or compromise school supplies to fuel their automobiles. Advance has also partnered with auto racing driver and television personality Arie Luyendyk Jr. to encourage incoming freshmen to enter for a chance to win a “Fuel Ride to College” and spread the word about Advance’s commitment to providing parents peace of mind via complimentary in-store services. Check out
link hidden, please login to view or visit an link hidden, please login to view to shop for auto parts and products needed to get vehicles in shape for the school year or to receive a free off-to-campus vehicle checkup. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 22, 2023, Advance operated 4,778 stores and 318 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,315 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. * NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States (D.C.), 17 to 20 years of age. Void where prohibited by law. Sweepstakes begins at 8:00 am ET on 8/7/23 and ends at 11:59 pm ET on 8/18/23. Subject to full Official Rules including prizes and odds,
link hidden, please login to view. Sponsor: Advance Stores Company, Incorporated, 4200 Six Forks Road, Raleigh, NC 27609. ** Atomik Research conducted an online survey of 1,003 college students across the United States between July 10 and 12, 2023. Qualified respondents are students currently enrolled or planning to be enrolled at a college, university, community college or trade school this fall and who own and/or regularly operate a car. The age of participants ranges between 18 and 24. Margin of error of the sample is +/- 3 percentage points with a confidence level of 95%.
*** Atomik Research conducted an online survey of 504 parents of incoming college freshmen across the United States between July 10 and 18, 2023. Qualified respondents are parents of incoming freshmen, who own or regularly operate a car, and are planning to be enrolled at a college, university, community college or trade school this fall. Margin of error of the sample is +/- 4 percentage points with a confidence level of 95%.
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Advance Auto Parts Contacts:
Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]
Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]
Source: Advance Auto Parts
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By Buy Auto Spare Part
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Condition: Used Notes: “Used part in good condition, all pictures are for reference purposes only. we need your vehicle VIN . Brand: Toyota Type: ABS Pump & Motor Assembly OE/OEM Part Number: OEM Manufacturer Warranty: 1 Month link hidden, please login to view For more info
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