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By Counterman
Purolator Filters, a division of MANN+HUMMEL, announced that the company will be kicking off its 100-year anniversary celebration at this year’s Automotive Aftermarket Product Expo (AAPEX).
In 2023, Purolator will be commemorating 100 years of “Purifying Your World.” In 1923, Ernest Sweetland developed and patented the first oil-filtration system, calling it the “Purolator,” short for the words “pure oil later.” As years went on, the company continued to evolve, manufacture and distribute filters, such as air, cabin air and fuel filters for the automotive industry.
The global filtration company MANN+HUMMEL acquired Purolator Filters in 2012. Today, Purolator has more than 2,000 filtration part numbers for automotive, light-truck and heavy-duty applications, and continues to work on product innovation and design.
“The company maintains and extends its position as a leader in the filtration market by producing top-quality products, offering first-class service and revolutionizing the future of filtration technology,” the company said in a news release.
Most recently, Purolator has maintained these assurances with the creation of PurolatorBOSSpremium cabin air filters with Febreze Freshness. With a focus on filtering out virus aerosols, this product also blocks and controls odors, while preventing 99% of fine particles from entering a vehicle’s cabin, according to the company.
“Purolator’s goal to strive for quality and innovative products began in 1923, and still continues nearly a century later,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “We are thrilled to celebrate our 100-year milestone in 2023. Purolator has been able to maintain its role as a market leader with leading-edge technology and global manufacturing best practices. Through continued hard work and diligence, Purolator will thrive for another 100 years.”
After a century of innovation, the celebration will kick off at AAPEX booth A1843. AAPEX is scheduled for Nov. 1-3 in Las Vegas.
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By Counterman
Mevotech announced the introduction of more than 100 new part numbers.
Mevotech is known for its innovative driveline, steering, suspension and wheel-end repair solutions.
With a focus on engineered and first-to-market solutions, Mevotech’s latest part numbers include patented technologies, engineered upgrades and Labor Saver advantages. Built for high durability and performance that professional technicians can count on, these parts cover a range of domestic and import passenger vehicles, pickup trucks and SUVs up to model-year 2022, according to the company.
Highlights from the new release include:
link hidden, please login to view Patented, greaseable and self-lubricating sintered Dynamic Control Bearing optimizes service life and increases durability. Enhanced housing forging on the housing improves assembly strength. Repel-TEK anti-corrosion coated hardware makes installation quick and easy. link hidden, please login to view Greaseable, self-lubricating sintered bearings replace OE-style plastic bearings for better durability. Patented locking dust boot seals out road contaminants. Improved forging profile enhances assembly strength. link hidden, please login to view Greaseable, self-lubricating sintered bearings replace OE-style plastic for increased durability. Control-arm body is converted to solid forging around the ball joint for improved retention and assembly strength. Anti-corrosion coated hardware is in the box for a quick and complete install. link hidden, please login to view Greaseable, self-lubricating sintered bearings replace OE-style plastic for increased durability. Improved forging profile boosts assembly strength. Anti-corrosion coated hardware included and a larger wrench flat allows for a quick and easier install. Additional applications:
2022-2021 Cadillac Escalade and Escalade ESV 2022-2021 Chevrolet Suburban and Tahoe 2022-2021 GMC Yukon and Yukon XL New Wheel-End Repair Solutions
27 New Hub Solutions
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By Counterman
Morris Auto Parts is old – and proud of it.
Having immigrated from Poland for a better life in the late 1800s, Harris and Hannah Steinberg settled in Philadelphia. Not only did they plant roots, but the two owned and operated H. Steinberg, a wholesale and retail tobacco shop.
Years later, their first-born, Morris, acquired the adjacent properties and opened Morris Auto Parts in 1922.
Initially, the store offered buggy and auto parts. As time went on and technology advanced, buggy parts were phased out. The youngest son, Eugene (Gene), joined, and when Morris died, he acquired the business, opening a complete machine shop. Looking to further expand its reach, he acquired a furniture building and converted it into a repair shop.
link hidden, please login to viewAbove left: Hannah and Harris Steinberg; right: Eugene Steinberg Today, Gene’s son, Harris Steinberg, is proud to be at the helm, continuing a legacy of excellence and service. In 2006, Counterman named Steinberg the Counter Professional of the Year, sponsored by WIX Filters, and featured him
link hidden, please login to view for the December 2006 issue. “Steinberg has seen firsthand how Morris Auto Parts has grown with the times, because he literally grew up with the store,” the Counterman cover story explains. “As a boy, Steinberg, along with other family members, helped his father and uncles run the store. His main tasks were sweeping, stocking shelves and answering phones, which were too high for him to reach without climbing up on the counter.”
Today, “Morris has it” is more than a motto. On any given day, an eavesdropper can hear longtime customers trading stories with one another, even sharing stories with grandchildren or great-grandchildren.
Steve Tucker, president of Automotive Parts Associates, stated: “If the founding year were compared to the year of a bottle of wine, 1922 was a good year.”
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