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Lincoln Highway Leads to Vegas in ‘Road to AAPEX’ Season 2
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) announced that registration is now open for AAPEX 2025. The annual event brings together buyers and sellers from every segment of the $2.3 trillion global aftermarket. AAPEX 2025 will take place at the Venetian Expo and Caesars Forum in Las Vegas, from Nov. 4–6, 2025.
“For 30 years, AAPEX has attracted tens of thousands of global attendees and exhibitors who come to see the newest products, cutting-edge technologies and the best business—and hands-on training the aftermarket has to offer,” said President of MEMA Aftermarket Suppliers Paul McCarthy. “Yet every year when we ask participants why they attend, the top answer is consistently ‘for the networking’ because AAPEX is where business gets done.”
AAPEX 2025 Theme: Ready for Every Shift
The theme for AAPEX 2025 is “Ready for every shift.” This message highlights the resilience of the aftermarket supply chain. Attendees will hear more about this during the keynote breakfast, headlined by Hockey Legend Wayne Gretzky. Known for rising above physical disadvantages, Gretzky succeeded by thinking strategically. His story fits well with the event’s message of adaptability and change.
Industry Collaboration Drives Event Excellence
AAPEX is co-produced by MEMA Aftermarket Suppliers and the Auto Care Association. These organizations listen to industry feedback and implement annual improvements. Their efforts ensure AAPEX 2025 continues to meet attendee and exhibitor needs.
AAPEX 2025 Offers Unmatched Global Reach
Attendees can expect more than 2,700 global exhibitors and 5,500 booths. Exhibitors will include manufacturers, remanufacturers, tool and equipment makers, sourcing companies, warehouses, and service shops. These companies represent every corner of the aftermarket—from collision to tires.
More than 45,000 professionals from over 128 countries will attend. They range from senior executives to entry-level technicians. Attendees value the exclusive hands-on learning and global networking opportunities.
AAPEX 2025 Features Record-Breaking Training Sessions
AAPEX 2025 will offer its largest selection of training sessions ever. The event has already confirmed over 75 sessions. Presenters include WorldPac and NAPA Auto Parts, among others. Many exhibitors will also host technical sessions at their booths.
These sessions offer invaluable development for professionals at all career stages. Topics will cover everything from technical skills to business operations.
Joe’s Garage Returns with New Highlights
Joe’s Garage remains a major attraction at AAPEX. The space includes 10 operational service bays for real-world training. Throughout AAPEX 2025, attendees can join dozens of educational sessions and view 27 product demonstrations.
The demonstrations will showcase innovations in automotive service and repair. These live demos offer technicians valuable insights into new tools and processes.
New Student Competition Debuts
To help address the U.S. technician shortage, AAPEX continues supporting vocational and trade students. This year, AAPEX 2025 adds a competitive student event. Teams will race to disassemble and reassemble an engine inside Joe’s Garage.
This high-energy challenge highlights emerging talent and promotes careers in the aftermarket industry.
Enhanced Networking at AAPEX 2025
Based on attendee feedback, AAPEX 2025 introduces new networking experiences. A live band will play throughout the show. Daily “booth crawls” will encourage exploration of interactive exhibits.
Attendees can relax in expanded seating areas on the second floor. The reimagined “Beers & Gears” reception will return to Joe’s Garage on November 4, 2025, from 4:00-6:00 p.m.
“I’ve had the good fortune of being part of the automotive aftermarket for the better part of 40 years,” said Auto Care Association President and CEO Bill Hanvey. “One of the most remarkable aspects of AAPEX is that despite the magnitude of the market, this show is a bit like a homecoming every year – people genuinely enjoy reuniting and exploring how different parts of the market are addressing our current challenges.”
Register Now and Reserve Your Hotel
Interested attendees can register online. The AAPEX 2025 registration fee is $50 until June 27, 2025. After that, it rises to $75 through September 26, and $100 after.
Training sessions cost $150 each. A discounted package of five sessions is available for $400.
Qualified trade students and media may register for free. AAPEX encourages attendees to book hotels early through onPeak, the official housing partner. Shuttle services will be available for convenience.
Need Help? Here Are Key Contacts
New attendees should check the AAPEX FAQ section online. The site also offers photos and videos from previous events.
For specific inquiries, contact:
Registration: Kelly Denman – [email protected]
Sponsorship: Chris Kalousek – [email protected]
Training: Kelly Denman – [email protected]
Students: [email protected]
Media: Frank Strong – [email protected]
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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) is calling for
link hidden, please login to view at Joe’s Garage. Selected sessions will be presented live and in-person at AAPEX 2025 at the Venetian Expo & Caesars Forum in Las Vegas from November 4-6, 2025. Among the selection criteria are the following:
● Relevance to the independent repair community;
● Quality of the proposed session;
● Achievable learning outcomes;
● Presenter or trainer qualifications; and
● Relevance to attendees’ day-to-day work or career.
Session proposals that are promotional or sale-sy in nature will not be selected. Questions about session proposals should be directed to [email protected].
Applicants may submit multiple proposals for consideration and be selected for up to six different possible sessions. Each successfully selected session will be awarded an honorarium of $500 per session, hotel accommodation – plus a $750 stipend toward meals, transportation or other related incidentals.
Please review the
link hidden, please login to view carefully for terms and conditions. AAPEX is one of the fastest-growing conferences and exhibitions in the world. Collectively, the Expo brings together aftermarket buyers and sellers from across the $2.3 trillion-dollar automotive aftermarket industry.
Last year, the
link hidden, please login to view attracted more than 47,000 attendees from roughly 130 countries, nearly 2,700 exhibitors from 46 countries, and 1,300 reporters, influencers and other registered media representatives. The post
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By Counterman
Auto Value and Bumper to Bumper are gearing up for an adrenaline-packed experience with the launch of the 2025 Road Warrior Weekend Sweepstakes. The promotion gives 20 lucky grand-prize winners and their guests the chance to embark on an ultimate driving adventure at the prestigious Radford Racing Performance Driving School in Chandler, Arizona, this October.
All grand-prize packages include a thrilling two-day driving experience, where the 40 attendees will have the opportunity to unlock their driving potential in a fleet of high-performance vehicles, the
link hidden, please login to view explained. In addition, the all-inclusive package covers accommodation, travel, exclusive meals and receptions, and VIP access to the state-of-the-art Radford Racing school’s elite facilities and driving instructors. Beginning on March 1, 2025, and running through April 30, 2025, this high-octane sweepstake offers participants a chance to win not only the grand prize, but Auto Value and Bumper to Bumper are also giving away a total of $25,000 to 150 lucky gift card winners. Entries are simple and automatic: all qualifying invoices of $150 on MyPlace4Parts earn professional technicians an entry, and then bonus entries are awarded at the end of the day for every $150 increment.
“Once again, another exciting sweepstakes from Auto Value & Bumper to Bumper,” said Jim Holik, director of marketing, at the
link hidden, please login to view “These types of promotions aren’t possible without the support of our manufacturing channel partners. Our goal is to give these customers an experience they won’t soon forget, and there is no better way to do that than behind the wheel with some high-performance driving in the desert.” For more details on how to enter and the official sweepstakes rules, visit
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