Stellantis Expands Parts Business in North America

Counterman · August 8, 2023

To further enhance and expand its replacement parts and service business in North America, Stellantis announced the bproauto aftermarket parts brand as its new line of high-quality, competitively priced, replacement parts.

Following decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced

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is available for most makes and models to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital, the automaker noted.

The original-equipment-backed parts come with up to a two-year/unlimited-mile warranty. In addition, batteries have up to two-year free replacement coverage and brake pads carry a limited lifetime warranty, according to Stellantis.

“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private-label line of high-quality, factory-backed parts for most makes and models,” said Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”

In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry. Additional product lines will phase into the Stellantis dealership network.

The following parts are available now from bproauto:

Air filters
Batteries
Brake pads
Brake rotors
Hub bearings
Oil and oil filters
Tire-pressure monitoring systems

Additional high-quality products coming from bproauto will include:

ABS sensors	Ignition coils
A/C compressors	Lubricants
A/C condensers	O₂ sensors
A/C evaporators	Radiators
Alternators	Shocks
Ball joints	Spark plugs
Battery cables	Spark plug wires
Brake calipers	Starters
Brake hardware	Struts
Bulbs	Taillamps
Chemicals	Thermostats
Control arms	Tie-rod ends
Filtration: cabin and transmission	Timing belts/tensioners
Fuel injectors	U-joints
Fuel pump modules	Water pumps
Functional fluids	Wiper blades
Headlamps