Lauren Beaulieu: ‘We’re Preparing Our Customers for the Future’
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Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for CustomersBy Advance Auto Parts
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards.
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a new, modernized loyalty program designed to deliver greater value and features that matter to its heavy and light DIY customers. The new program replaces the former Speed Perks program and rolls out today at all Advance locations and online.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
"Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we've added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”
New Advance Rewards features also include exclusive vendor partnerships that offer members-only deals, bonus points promotions on popular products and sweepstakes opportunities. Members can gain visibility into their rewards and can combine coupons directly in the Advance mobile app and through POS integration in Advance stores.
Reward tiers include:
1 st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons 2 nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons Loyalty members represent a large portion of Advance Auto Parts' heavy and light DIY business, and by modernizing the program, the company is providing greater value and flexibility to members.
Customers can join Advance Rewards for free at all Advance Auto Parts locations and online at AdvanceAutoParts.com.
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link hidden, please login to view for more information. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at
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Investor Relations Contact:
Lavesh Hemnani
E: [email protected]
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By Counterman
NPW Companies recently wrapped up its 2025 Alaskan Customer Incentive Cruise – a journey that was one for the record books, according to the company.
The weeklong adventure, sponsored by valued vendor partners including ARP, Bosch, Dorman, DRiV, East Penn/Deka, Gates, MAHLE, MPA, NGK, SKF, Standard Motor Products, Valvoline, and WIX, brought together over 110 attendees, including customers, vendor partners, and NPW team members, the company said.
Departing from Seattle aboard the Celebrity Edge, the group sailed north on a more intimate cruise ship that fostered even greater opportunities to connect and collaborate. The itinerary included Ketchikan, Juneau, Skagway and Victoria, each offering breathtaking scenery, unique cultural experiences and unforgettable excursions. Attendees enjoyed both dedicated time for relationship-building and the freedom to explore with their families and travel companions.
“This cruise was truly our best one yet,” said Chris Pacey, president and CEO of NPW Companies. “From the incredible landscapes of Alaska to the meaningful conversations shared onboard, the entire experience reinforced the strength of our relationships. We’re thankful to our vendor partners for making this possible and to our customers for the trust they place in us. Experiences like this continue to strengthen the partnerships that drive us forward.”
The 2025 Alaska cruise aboard the Celebrity Edge stands as a testament to NPW’s dedication to creating unique opportunities for connection within the automotive aftermarket community, the company said. Planning for the 2026 Customer Incentive Trip is already underway, with details to be announced soon.
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By Clifford Auto Parts
From streaming services to software, everything’s going subscription—so why not car parts?
In 2024, a growing number of automotive platforms and parts suppliers are experimenting with subscription-based models that offer scheduled deliveries of essential parts like filters, wiper blades, fluids, brake pads, and even pre-programmed ECMs. It’s a new way to simplify maintenance, avoid last-minute emergencies, and ensure your vehicle stays in peak condition year-round.
And guess what? Drivers are loving it.
🚗 Why Subscription Auto Parts Are Gaining Popularity
✔ Predictable Maintenance
Regularly scheduled deliveries for common wear-and-tear items mean less forgetting and fewer breakdowns.
✔ Budget-Friendly
Fixed monthly costs make it easier to plan expenses instead of getting hit with big repair bills.
✔ Personalized Fitment
Modern systems use your vehicle’s VIN to send parts tailored to your exact make and model.
✔ Time-Saving Convenience
No more scrambling to find the right part—you get what you need before you even realize you need it.
🧩 What Types of Parts Are Going Subscription?
While not every part makes sense for a subscription, many essentials already do:
Oil filters & cabin filters
Windshield wipers
Spark plugs
Brake pads
Fluids (coolant, transmission, wiper)
Even programmable ECMs for commercial fleets
Some services even let you "pause" deliveries or customize timing based on your mileage or driving habits.
🔧 What This Means for Auto Parts Retailers
Auto parts suppliers like Clifford Auto Parts have an opportunity to adapt to this trend by offering:
Scheduled reordering options
VIN-based reminder systems
Fleet maintenance packages
Loyalty perks for recurring customers
Drivers are looking for more than parts—they’re looking for effortless solutions.
📈 Final Thoughts
As cars get smarter, the way we maintain them is evolving too. Subscription-based auto parts are more than just a trend—they’re a sign that car care is finally catching up with the on-demand world.
Whether you're a shop looking to streamline fleet maintenance or a daily driver tired of forgetting your oil changes, subscription services could be the future of car ownership.
Want quality you can count on, on your terms? Stay tuned—Clifford Auto Parts is always one step ahead.
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By Counterman
The technician shortage is no secret, but the solution might be closer than you think. In a recent Tomorrow’s Technician Partnership Pathways podcast, Van Harris, a regional sales rep for NAPA Auto Parts, shared how strong partnerships between schools, shops, and suppliers can help secure the future of the industry.
Harris has been working with automotive training programs for over two decades, helping schools like Chapel Hill High School transform their programs from underfunded afterthoughts into thriving pipelines for skilled technicians. Under the leadership of instructor Robert Ballard, the program has grown from 50 students to over 300, thanks in part to strategic industry support.
Why Should Shop Owners Care?
Harris makes a powerful case: if today’s repair shops don’t invest in technician training, they won’t have a workforce tomorrow. He regularly brings shop owners, dealership representatives, and industry leaders into classrooms to showcase the talent being developed and encourage them to engage with students directly.
Shops that get involved now can:
Build relationships with future techs before they enter the job market.
Help shape training programs to ensure students develop real-world skills.
Create mentorship and apprenticeship opportunities that benefit both students and businesses.
How Can Shop Owners Get Involved?
1⃣ Join advisory boards – Schools need input from industry professionals to shape their programs.
2⃣ Offer hands-on training – Loaning tools, donating equipment, or providing shop tours can make a big impact.
3⃣ Mentor students – Encouraging young talent and offering internships builds a stronger workforce.
4⃣ Support diversity in the trade – With 33% of students in Ballard’s program being female, now is the time to foster inclusive opportunities.
Harris emphasizes that this isn’t charity—it’s an investment. As he puts it, “If you don’t invest in this, you won’t have a business in 10 to 15 years.”
The Bottom Line
Shops that take an active role in training the next generation will be the ones with the skilled techs needed to stay competitive. If you’re not already working with a local school, now’s the time to start.
#AutomotiveIndustry #FutureTechnicians #InvestInTalent #ShopOwnerSuccess #WorkforceDevelopment
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