Highline Warren Supports UofA Foundation as Lifetime Trustee
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By Counterman
The
link hidden, please login to view launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration.
“The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation.
Industry Partner Engagement
For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission.
“The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.”
Resources for Students Exploring Automotive Careers
One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes:
Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways.
Tools for Schools and Instructors
A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers.
A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region.
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By Counterman
The
link hidden, please login to view launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration.
“The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation.
Industry Partner Engagement
For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission.
“The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.”
Resources for Students Exploring Automotive Careers
One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes:
Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways.
Tools for Schools and Instructors
A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers.
A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region.
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By Counterman
Highline Warren has acquired the Sprayway brand from PLZ Corp. Sprayway brings a portfolio anchored by its ammonia-free, streak-free foaming glass cleaner. Its lineup also includes growing liquid formats, wipes, household surface care, auto appearance and industrial solutions.
“Sprayway is a well-regarded, growing brand with loyal consumers and retail partners,” said Darcy Curran, Highline Warren CEO. “We’re thrilled to welcome Sprayway into our expanding portfolio of maintenance consumables. We look forward to enhancing Sprayway’s accessibility through our nationwide distribution network and industry-leading 98.5% fill rate, while also introducing new product lines. Our strong retail relationships and supply chain expertise will allow us to continue to drive increased distribution, delivering seamless solutions for customers.”
Retail Growth Positions Sprayway for Broader Reach
The Sprayway brand has achieved significant retail channel growth in recent years. The acquisition positions the brand for continued expansion and innovation.
link hidden, please login to view plans to support broader distribution through its national footprint. “The Sprayway brand has grown significantly across retail channels over the last several years and is poised to be a powerhouse in the cleaning segment. Joining Highline Warren creates a platform to accelerate innovation in Sprayway’s adjacent markets like auto and industrial, while maintaining the professional grade quality customers trust,” said Fenton Challgren, CEO of PLZ Corp.
Strategic Expansion Targets Adjacent Categories
Highline Warren said it stands well positioned to elevate Sprayway’s market presence. The company plans to expand the brand into adjacent auto and industrial categories. The strategy allows deeper customer engagement across diverse retail and distribution channels.
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2025 Lifetime Achievement Award in Honor of Martin Fromm to Bill Long, President and CEO of MEMA. The award was presented by AWDA Chairperson Ashlee Arnold on November 2nd at AWDA’s 2025 Annual Conference in Las Vegas.
AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.
Few individuals in the motor vehicle aftermarket have left a mark as deep, enduring, and far-reaching as Bill Long. Over the course of a career spanning more than 40 years, Bill has not only led respected organizations and industry initiatives—he has helped shape the direction, reputation, and long-term health of the aftermarket itself. From his earliest days delivering parts in high school to his current role as President and CEO of MEMA, Bill Long has exemplified what this award was created to honor: a life’s work defined by integrity, leadership, service, and impact.
Bill’s leadership journey began with a foundational understanding of the aftermarket’s front lines and evolved into senior executive roles across every corner of the supply chain. At Echlin/DANA, where he spent over two decades, Bill built his reputation as a principled leader with an operational mindset and a strategic vision. He would go on to lead North American Operations at Proliance International and later serve as a consultant and advisor through Long Strategies LLC—always staying close to the people and companies that define this industry.
In 2012, Bill joined MEMA, where he first led the Automotive Aftermarket Suppliers Association (AASA) division before rising to lead the entire organization. Today, MEMA represents one of the most critical sectors of the American economy—vehicle suppliers—through four divisions: AASA, the Heavy-Duty Manufacturers Association (HDMA), the Association for Sustainable Manufacturing (MERA), and the Original Equipment Suppliers Association (OESA). Under Bill’s leadership, MEMA has strengthened its voice in Washington, D.C., expanded its impact across all vehicle segments, and become a more unified force for progress across the supply base.
A hallmark of Bill’s career has been his deep commitment to advocacy. He has helped elevate the aftermarket in national conversations, building strong relationships with lawmakers and regulators to ensure industry perspectives are heard on issues ranging from vehicle data access and diagnostics to sustainability and workforce development. He has played a visible and consistent role in advancing Right to Repair, including vocal support for the REPAIR Act. He also served on the U.S. Chamber of Commerce’s Association Committee of 100, offering guidance and strategic insight on behalf of one of the largest manufacturing sectors in the nation.
Bill’s belief in people and education has also been a defining thread. He has supported professional development across every level of the industry, and his leadership helped bring about “Leadership 3.0: The Global Aftermarket,” a pioneering education program developed in partnership with Northwood University and the University of the Aftermarket. His efforts have helped build future leaders, prepare companies for change, and ensure that learning and mentorship remain central to the aftermarket’s success. For these contributions, he has been recognized with both the MEMA Triangle Award—bestowed only when an individual’s service is deemed truly extraordinary—and Northwood’s Automotive Aftermarket Management Education Award.
Outside of the boardroom, Bill’s passion for motorsports has mirrored his professional values: community, innovation, and a love of the industry. He has held executive positions with NASCAR, the IndyCar Series, and Indianapolis Motor Speedway, and continues to support grassroots racing today. His work in this space earned him the Jack Arute Sr. Excellence in Motorsports Award.
Bill Long is, in every sense of the word, a backbone of the motor vehicle aftermarket. He has built organizations, led people, driven advocacy, and left an indelible legacy. He has done so with humility, consistency, and a tireless commitment to making the industry stronger, smarter, and more united.
For his decades of distinguished service, his contributions to business, education, and advocacy, and his enduring impact on the people and progress of our industry, Bill Long is a truly deserving recipient of the Lifetime Achievement Award in Honor of Martin Fromm.
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By Counterman
The ASE Education Foundation is celebrating Automotive Service Professionals Month in June. It encourages students to consider automotive repair as a meaningful career path. It also strengthens industry partnerships to address the technician shortage.
“Expanding opportunities for students in automotive technology to explore fulfilling careers and gain essential skills helps develop a stronger pipeline of motivated entry-level technicians and service staff,” said Mike Coley, president of the
link hidden, please login to view. “There are so many career opportunities available today in the automotive service industry and Automotive Service Professionals Month is the perfect time to highlight these rewarding professions.” ASE Education Foundation Expands Work-Based Opportunities
link hidden, please login to view evaluates and accredits entry-level automotive technology education programs. It also develops career-readiness education for students. These programs combine local partnerships, standards-based education, workplace experience and mentorship. The Foundation introduces students to automotive repair through internships and apprenticeships in service and repair facilities. Work-based opportunities expose students to the industry. These experiences keep young technicians engaged and improve retention rates.
Partnerships Strengthen Career Pathways
The Foundation has formed several industry partnerships to help students prepare for careers. It works closely with WrenchWay and uses its School Assist program. This program connects schools and vocational programs with shops, dealerships and original equipment manufacturers.
The Foundation also partners with Goodguys Rod and Custom Association. Together, they conduct educational awareness seminars at Goodguys events throughout the year.
ASE Education Foundation Supports Training and Resources
“The Foundation is working to increase the number of ASE accredited high school and college programs,” said Coley. “It ensures that training programs have the resources needed for student success.”
He added, “In addition to addressing the technician shortage through collaboration and creative solutions, the Foundation plays a critical role in connecting dedicated students with employers seeking career-ready talent.”
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