Penzoil Celebrates the Next Mile With New Marketing Campaign

[Counterman]

Penzoil recently introduced the “Long May We Drive” campaign, celebrating the thrill of driving and carving your own path on the open road.  

“Every person has a unique story to tell when it comes to driving, and every vehicle can tell a thousand tales,” Penzoil explained in a news release. “No matter where and what someone drives, or whether cars are used for hugging curves in the road, commuting to work or packing up kids and heading for the mountains, Pennzoil wants to celebrate the pursuit of the next mile with this campaign.”

Featuring real drivers with a passion for car culture, “Long May We Drive” focuses on the stories of those who are passionate about taking care of their engine, those who relish the open road or those racing into the record books track by track. One of those real drivers, who not only owns the road but also moves the industry forward, is

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, an automotive content creator. Chen and his daughter are featured in the campaign, tinkering in the garage like a normal weekend, alongside a real cast of drivers including offroad enthusiasts and a five-star-rated rideshare driver.

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, driver of the No. 22 Pennzoil Ford Mustang and two-time NASCAR Cup Series (NCS) champion, is a key driver in this campaign, highlighting his dedication to pushing his engine to the limits.

Pennzoil also is proud to spotlight a budding relationship with motorsports enthusiast

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. In the campaign, Gross demonstrates his drive to celebrate mobility and challenge the norm. As a racecar driver and a C6 quadriplegic who uses hand controls, Gross created the

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to allow others in similar conditions to experience the thrill of driving at racecar speeds.

“Pennzoil is proud to champion his mission of equalizing mobility in motorsports, supporting the Just Hands Racing team’s development of more cars modified with hand controls to hit the racetracks nationwide so people with disabilities can experience the thrill of racing,” the company said.

Cars provide an irreplicable source of freedom and self-expression, and the love of the drive is a common thread that connects us all.

“Wherever your car is going to take you, Pennzoil will be there,” the company said in a news release. “The ‘Long May We Drive’ campaign serves as a reminder that each person’s path of driving is unique, and Pennzoil invites you to join in this exciting ride!”

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