CELEBRATING AND CONTINUING THE WORK OF MARTIN LUTHER KING, JR
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By Counterman
Babcox Media, Inc. announced that Dean Martin will retire from his role as Vice President and Group Publisher at the end of this year, concluding a remarkable 28-year career with the company.
Martin joined
link hidden, please login to view in March 1997 as an account manager and developed into a Publisher and then a Group Publisher and Vice President, leading a number of Babcox Media’s most notable brands. For nearly three decades, Martin has helped to shape the evolution of the company by developing high-performing teams and building long-standing relationships that extended well beyond business. More than a seasoned media executive, Martin became a cultural cornerstone at Babcox Media. He is known as much for his insight and leadership as for his authenticity, warmth, and mentorship. He has played a critical role in guiding company initiatives, serving on numerous internal committees and external industry boards, and growing Babcox Media’s impact across the transportation industry.
Though stepping back from his executive role, Martin will remain part of the Babcox family in a new role as Multimedia Account Manager for select accounts, beginning in January 2026. He will also continue to serve as the company’s liaison to AAPEX, a partnership he helped expand and strengthen over the years.
“Dean has left a mark on our organization,” said Bill Babcox, Chief Executive Officer of Babcox Media. “He’s been a passionate advocate for our people, our clients, and our brands. His can-do mindset and deep industry connections have helped elevate our company, and our culture. We are grateful that he will continue supporting us in a new capacity.”
“It’s been an incredible journey,” Martin said. “I’ve had the privilege of working with some of the most talented people in the business and contributing to brands that I believe in. I’m excited for this next chapter, staying connected to the industry I love, supporting the Babcox mission in a new way, while finding a little more time to enjoy with my friends and family.”
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By Counterman
link hidden, please login to view (NMG) announced it is celebrating 50 years of aftermarket innovation, marking the journey that began with the founding of Transtar Aftermarket Solutions on April 1, 1975. As NexaMotion looks ahead to the next 50 years, it now has 125 locations and over 1,500 team members, representing the industry’s leading brands in transmission and general repair, the company said. “Our commitment to supporting repair shops goes beyond being a supplier of products,” said Neil Sethi, CEO of
link hidden, please login to view. “We look to develop innovative solutions to help simplify complex vehicle repairs. This requires more than just auto parts; it requires a dedicated partner. Today, as we look ahead to our next 50 years, we will continue to innovate and expand our parts selection, network and new solutions to help our customers evolve and advance in an increasingly complex industry.” NexaMotion Group said it has been on an aggressive growth and expansion plan over the last two years, acquiring five different businesses that align with the company’s long-term strategic plan, growth trajectory and goals. The company continues to invest in state-of-the-art tools, platforms and technologies like
link hidden, please login to view to help drive the success of auto repair shops. According to Sethi, connected vehicles are poised to transform how vehicles are diagnosed and repaired. “Technology is reshaping the future of automotive repair,” he said. “We’ll be able to leverage AI tools and platforms to streamline the process for repair shops from diagnostics to parts ordering and all the way through to vehicle programming.” He added, “As an innovation-driven company, we will remain at the forefront of developing trends by being a solutions provider.”
As NexaMotion Group looks ahead to the next 50 years, connected vehicles are set to transform the repair shop ecosystem. The company’s products and services will be an integral part of this evolving landscape. Staying closely aligned with customer needs, NexaMotion Group said it remains committed to its mission: simplifying complex vehicle repair to keep the world moving.
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By Counterman
German lighting specialist
link hidden, please login to view announced it has partnered with Brian Deegan in an agreement that will run into 2026. Deegan has equipped his 2025 Can-Am Maverick R side-by-side with a number of the latest HELLA LED lighting technology to help him both see and be seen, the company said. “A new addition this year – and a brand I’m stoked to be with because it has so much heritage and has been around for over 125 years – is
link hidden, please login to view lights,” said Deegan, when he introduced the Maverick R to his fans. “They’re big in rally, too, which is cool for me!” “When a legend like Brian Deegan chooses HELLA lighting, it’s a big deal,” said Rob Tinson, vice president of sales and marketing for
link hidden, please login to view. “He knows performance, reliability and visibility win races, and we’re proud to provide the lighting technology that’ll keep him at the front of the pack!” Built for King of the Hammers and competing in other events, the Maverick is fully equipped for desert racing. The team added a full-length HELLA Black Magic 40” single row LED lightbar above the front roll bar, providing powerful illumination. Additionally, 3.2” HELLA Black Magic LED Cube lights were added to the front winch bar to spotlight obstacles and hazards.
HELLA explained it joined an impressive motorsports roll call on the Deegan Maverick R, which also included Bilstein shocks, Evo tune, Obor RocScraper tires, Method Beadlock wheels and PRP seats, giving Brian the best chance of finishing the race and reaching the podium.
In qualifying for the 2025 Can-Am UTV Hammers Championship, #38 qualified 24th of 100 drivers, which equated to third in the 4900 Pro Stock Turbo UTV class. In the race, a technical issue resulted in a DNF, although Deegan was classified 49th, HELLA said.
In addition to his Can-Am Maverick R racer, HELLA also provides lighting for Brian’s personal Ford Raptor R and the water truck he uses to take care of his beautiful dirt track compound where the family
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