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Victor Reinz Reinzosil RTV Silicone Showcased At AAPEX, SEMA
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) announced that registration is now open for AAPEX 2025. The annual event brings together buyers and sellers from every segment of the $2.3 trillion global aftermarket. AAPEX 2025 will take place at the Venetian Expo and Caesars Forum in Las Vegas, from Nov. 4–6, 2025.
“For 30 years, AAPEX has attracted tens of thousands of global attendees and exhibitors who come to see the newest products, cutting-edge technologies and the best business—and hands-on training the aftermarket has to offer,” said President of MEMA Aftermarket Suppliers Paul McCarthy. “Yet every year when we ask participants why they attend, the top answer is consistently ‘for the networking’ because AAPEX is where business gets done.”
AAPEX 2025 Theme: Ready for Every Shift
The theme for AAPEX 2025 is “Ready for every shift.” This message highlights the resilience of the aftermarket supply chain. Attendees will hear more about this during the keynote breakfast, headlined by Hockey Legend Wayne Gretzky. Known for rising above physical disadvantages, Gretzky succeeded by thinking strategically. His story fits well with the event’s message of adaptability and change.
Industry Collaboration Drives Event Excellence
AAPEX is co-produced by MEMA Aftermarket Suppliers and the Auto Care Association. These organizations listen to industry feedback and implement annual improvements. Their efforts ensure AAPEX 2025 continues to meet attendee and exhibitor needs.
AAPEX 2025 Offers Unmatched Global Reach
Attendees can expect more than 2,700 global exhibitors and 5,500 booths. Exhibitors will include manufacturers, remanufacturers, tool and equipment makers, sourcing companies, warehouses, and service shops. These companies represent every corner of the aftermarket—from collision to tires.
More than 45,000 professionals from over 128 countries will attend. They range from senior executives to entry-level technicians. Attendees value the exclusive hands-on learning and global networking opportunities.
AAPEX 2025 Features Record-Breaking Training Sessions
AAPEX 2025 will offer its largest selection of training sessions ever. The event has already confirmed over 75 sessions. Presenters include WorldPac and NAPA Auto Parts, among others. Many exhibitors will also host technical sessions at their booths.
These sessions offer invaluable development for professionals at all career stages. Topics will cover everything from technical skills to business operations.
Joe’s Garage Returns with New Highlights
Joe’s Garage remains a major attraction at AAPEX. The space includes 10 operational service bays for real-world training. Throughout AAPEX 2025, attendees can join dozens of educational sessions and view 27 product demonstrations.
The demonstrations will showcase innovations in automotive service and repair. These live demos offer technicians valuable insights into new tools and processes.
New Student Competition Debuts
To help address the U.S. technician shortage, AAPEX continues supporting vocational and trade students. This year, AAPEX 2025 adds a competitive student event. Teams will race to disassemble and reassemble an engine inside Joe’s Garage.
This high-energy challenge highlights emerging talent and promotes careers in the aftermarket industry.
Enhanced Networking at AAPEX 2025
Based on attendee feedback, AAPEX 2025 introduces new networking experiences. A live band will play throughout the show. Daily “booth crawls” will encourage exploration of interactive exhibits.
Attendees can relax in expanded seating areas on the second floor. The reimagined “Beers & Gears” reception will return to Joe’s Garage on November 4, 2025, from 4:00-6:00 p.m.
“I’ve had the good fortune of being part of the automotive aftermarket for the better part of 40 years,” said Auto Care Association President and CEO Bill Hanvey. “One of the most remarkable aspects of AAPEX is that despite the magnitude of the market, this show is a bit like a homecoming every year – people genuinely enjoy reuniting and exploring how different parts of the market are addressing our current challenges.”
Register Now and Reserve Your Hotel
Interested attendees can register online. The AAPEX 2025 registration fee is $50 until June 27, 2025. After that, it rises to $75 through September 26, and $100 after.
Training sessions cost $150 each. A discounted package of five sessions is available for $400.
Qualified trade students and media may register for free. AAPEX encourages attendees to book hotels early through onPeak, the official housing partner. Shuttle services will be available for convenience.
Need Help? Here Are Key Contacts
New attendees should check the AAPEX FAQ section online. The site also offers photos and videos from previous events.
For specific inquiries, contact:
Registration: Kelly Denman – [email protected]
Sponsorship: Chris Kalousek – [email protected]
Training: Kelly Denman – [email protected]
Students: [email protected]
Media: Frank Strong – [email protected]
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By Counterman
The Automotive Aftermarket Products Expo (AAPEX) is calling for
link hidden, please login to view at Joe’s Garage. Selected sessions will be presented live and in-person at AAPEX 2025 at the Venetian Expo & Caesars Forum in Las Vegas from November 4-6, 2025. Among the selection criteria are the following:
● Relevance to the independent repair community;
● Quality of the proposed session;
● Achievable learning outcomes;
● Presenter or trainer qualifications; and
● Relevance to attendees’ day-to-day work or career.
Session proposals that are promotional or sale-sy in nature will not be selected. Questions about session proposals should be directed to [email protected].
Applicants may submit multiple proposals for consideration and be selected for up to six different possible sessions. Each successfully selected session will be awarded an honorarium of $500 per session, hotel accommodation – plus a $750 stipend toward meals, transportation or other related incidentals.
Please review the
link hidden, please login to view carefully for terms and conditions. AAPEX is one of the fastest-growing conferences and exhibitions in the world. Collectively, the Expo brings together aftermarket buyers and sellers from across the $2.3 trillion-dollar automotive aftermarket industry.
Last year, the
link hidden, please login to view attracted more than 47,000 attendees from roughly 130 countries, nearly 2,700 exhibitors from 46 countries, and 1,300 reporters, influencers and other registered media representatives. The post
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By Counterman
MAHLE showcased its full-service portfolio of products at AAPEX. The company said it aims to position itself as a “one-stop shop” for technicians, shop owners and drivers. Key offerings highlighted at this year’s AAPEX show included
link hidden, please login to viewgaskets, engine components, filters and thermal management solutions as well as the company’s battery diagnostic systems, A/C units and latest shop equipment. “Our goal is to further expand MAHLE Aftermarket’s leading role in the global market with attractive offers for repair shops and trade,” said Eduardo Spilla, general manager,
link hidden, please login to viewAftermarket North America. “We are particularly focused on electrification, digitalization, and sustainability in order to help create the future of transportation and do our part in providing high-quality solutions to customers around the world.” More information on MAHLE can be found online or by contacting MAHLE local sales representatives.
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By Counterman
Plews & Edelmann will showcase its Edelmann Electric Power Steering (EPS) repair program through live demonstrations at the Automotive Aftermarket Products Expo (AAPEX), Nov. 5–7 in Las Vegas, at the Live Product Demo Area, Level 1 – Booth J8233. The company said the demonstrations will feature a complete belt replacement on an EPS rack and pinion unit using the Edelmann drive belt replacement kits and proprietary chamfer ring removal tools. Each 40-minute demonstration will highlight how shops can save over 50% compared to full rack replacement costs while eliminating the need for specialized equipment, the company added.
“We are excited to demonstrate how our EPS repair solutions are transforming the automotive aftermarket,” said Dennis Mullen, ASE-certified automobile technician and parts specialist and regional sales manager at
link hidden, please login to view. “These demonstrations will show service repair professionals firsthand how they can offer cost-effective EPS repairs without the need for expensive programming or alignment, especially crucial now when replacement racks are increasingly scarce or unavailable.” Demonstration Schedule:
Tuesday, Nov. 5: 11 a.m., 12 p.m., and 3 p.m. Wednesday, Nov. 6: 11 a.m., 12 p.m., and 3 p.m. Thursday, Nov. 7: 11 a.m., 12 p.m., and 3 p.m. To add additional value to the demonstrations,
link hidden, please login to view said it will give away one Chamfer Ring Spanner Wrench kit each day of the show to lucky attendees who have their badges scanned at the demo booth. After viewing the demonstrations, the company encourages attendees to visit the main Plews & Edelmann booth (A4245) to learn more about the complete EPS repair program, including belt replacement kits, couplings and specialized tools, as well as discuss distribution opportunities.
“This comprehensive EPS repair program represents a significant advancement in steering system repair,” added Mullen. “We’re providing the automotive aftermarket with solutions that make previously unavailable repairs both accessible and profitable.”
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By Counterman
This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most.
That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention.
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