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By Counterman
In this aftermarketNews Executive Interview, Johannes Crepon, PDM Automotive Co-Founder & CEO, discusses the company’s platform, how it helps parts suppliers keep their product data up to date, how the use of AI technology makes e-commerce easier for suppliers and distributors, what the company has planned for this year, and more.
aftermarketNews: PDM Automotive provides commerce software for auto parts suppliers, manufacturers, resellers and distributors. Give us a brief overview of how aftermarket companies have found partnering with PDM most beneficial.
link hidden, please login to view Johannes Crepon: The genesis of PDM Automotive was rooted in my own experiences and challenges as the founder of Velocity Automotive, an ecommerce company that sells parts for American cars throughout Europe. At Velocity, we faced difficulties connecting with suppliers, managing product data, and ensuring brand visibility. Recognizing these industry-wide issues, I started PDM Automotive to increase efficiency in the automotive aftermarket through seamless connectivity between suppliers and retailers.
The PDM Automotive platform bridges the gap between auto parts suppliers, manufacturers, resellers and distributors. Manufacturers gain unprecedented transparency into where and how their brands are sold, enabling effective brand management and strategic decision-making. Resellers benefit from expedited access to up-to-date product data, reducing hurdles in acquiring and maintaining catalogs and allowing for agility in responding to market trends.
At its core, PDM Automotive fosters connections and streamlines information flow across the automotive aftermarket. By providing a platform that enhances transparency for manufacturers and accessibility for resellers, we’re creating an ecosystem that elevates the entire industry.
AMN: One of the hallmarks of PDM’s technology is allowing for a “seamless exchange of accurate and timely content across every facet of the automotive industry.” Tell us how PDM assists parts suppliers in keeping their product data up to date. How can the company help suppliers better adhere to ACES & PIES standards?
Crepon: While ACES & PIES has become the most relevant data standard in the Americas, its implementation across the industry has not been without challenges. The standard itself, although comprehensive, does not fully address the intricacies of data exchange, with many resellers interpreting and implementing the standard differently, leading to a fragmented array of data requirements.
Recognizing these challenges, our platform goes beyond merely supporting ACES & PIES standards; we enhance the standards with our proprietary connectors and algorithms, tailoring product data to meet the needs of every receiver. Suppliers can manage their data from a centralized platform, and we tailor this data to comply with the diverse interpretations and requirements of resellers across the industry. This process saves significant time and resources for suppliers and ensures that their product information is accurate, consistent, and easily accessible by resellers and end-users alike.
Our technology “puts ACES & PIES on steroids,” ensuring suppliers’ data is always optimized for every channel, leading to a more efficient supply chain, increased product visibility, and a better customer experience. is a testament to our commitment to innovation and efficiency in the automotive aftermarket.
Our ongoing development of proprietary connectors and algorithms signifies PDM’s dedication to continuous improvement. As the industry evolves, so do the standards and requirements for data exchange. PDM is at the forefront of these changes, ensuring our partners have the tools and support necessary to navigate the dynamic automotive aftermarket effectively.
AMN: PDM allows brands to sell parts anywhere—from Amazon to national retailers and local parts suppliers. How is the company creating sales opportunities for brands while minimizing channel conflict?
Crepon: Historically, brands struggled with over-distribution, diluting the brand image and causing inconsistent product presentation due to the lack of a cohesive strategy regarding distribution and authorized reselling partners. The rise of online marketplaces has further complicated this scenario, making it imperative for brands to actively manage how their products are represented across all channels.
PDM addresses these challenges by offering a platform that guarantees high-quality listings on marketplaces like Amazon, eBay, and Walmart, while adhering to Minimum Advertised Price (MAP) policies. This strategic approach allows brands to protect their interests across all channels, including traditional channels, which are often jeopardized by price dumping on online marketplaces. By ensuring that products listed on these platforms are presented in a manner that reflects the brand’s standards and pricing policies, PDM helps maintain the integrity of the brand across the digital landscape.
Additionally, our platform gives brands tools to actively manage their distribution, image, and product presentation, particularly important as consumer preference shifts towards online shopping. This allows brands to maintain control over their narrative and pricing.
With PDM’s technology, brands can navigate the complexities of modern retail, ensuring that their products are distributed in a way that supports their overall sales strategy while protecting the channels most valuable to them. This holistic approach to channel management is vital in today’s market, where visibility across a multitude of platforms is not just an advantage but a necessity.
AMN: The company uses AI to generate SEO titles, descriptions and marketing copy for products based on keywords and inputs in just seconds. In what other ways is PDM looking to use AI technology to make e-commerce easier for suppliers and distributors?
Crepon: While our use of AI to generate SEO-optimized titles, descriptions, and marketing copy in mere seconds showcases our commitment to leveraging technology for efficiency, it’s just the tip of the iceberg regarding our AI applications.
Our approach to AI technology is both strategic and discerning. Recognizing that AI’s strengths lie in its ability to process and optimize large sets of data quickly, we are mindful of its limitations, particularly when it comes to the precision required in our core data set—the richest automotive parts catalog in the industry. Accuracy is paramount, and while AI offers many opportunities, it is not inherently accurate. This understanding shapes how we integrate AI into our operations, ensuring that the reliability and accuracy of our core data are never compromised.
One key area where we leverage AI is in the normalization of complex, non-structured data that has accumulated in the industry over the last century. This task, daunting for human teams due to the sheer volume and variability of the data, is where AI shines. Our engineering team utilizes AI algorithms to sift through and organize this data into a coherent, structured format. This normalization process improves the quality of our catalog and enhances the efficiency and accuracy of data management for our customers.
Once we have perfected the data within the PDM catalog, we use AI to optimize it for specific channels. This optimization process involves adjusting product data to meet the unique requirements and standards of various e-commerce platforms, ensuring accurate presentations of our customers’ products, regardless of where they are sold. In doing this, we enable suppliers and distributors to maximize their online presence and sales potential across multiple channels.
We’re exploring other ways to integrate AI into our solutions to further simplify and enhance e-commerce operations. These include predictive analytics for demand forecasting, AI-driven recommendations for inventory management and automated customer service solutions to improve buyer engagement and satisfaction.
AMN: PDM was founded in 2017, and since it has grown exponentially. What does the company have in store for 2024? What can we expect from PDM in the next five years?
Crepon: In 2024, we’re set to expand our reach and capabilities. Our recent investment in upgrading our system’s underlying infrastructure has positioned us to take full advantage of the opportunities that lie ahead. This strategic enhancement ensures our platform is scalable, resilient and capable of supporting our future ambitions.
Our strategic priorities include developing more connectors, forging new partnerships, and expanding our catalog. Developing more connectors will broaden the scope of our network, making it easier for our customers to reach new markets and ensure accurate and up-to-date product information flows efficiently between manufacturers, suppliers, distributors, and retailers. We will add more partnerships; collaborating with other industry leaders and innovators is essential for driving collective progress and delivering comprehensive solutions to our clients.
Another key focus is the ongoing expansion of our catalog. Our goal is to offer the industry’s most comprehensive and detailed automotive parts catalog, serving as the single source for all our clients’ data needs. This growing catalog, enriched with accurate and detailed product information, will empower our clients to make informed decisions and optimize their operations like before.
Our vision for the next five years is to remain at the forefront of technology adoption in the industry, constantly exploring new ways to leverage technology to solve the unique challenges of our customers. Whether it’s through AI, machine learning, or other emerging technologies, our focus will be on providing solutions that make e-commerce easier, more efficient, and more profitable for suppliers and distributors.
AMN: What do you want the automotive aftermarket to know about PDM Automotive?
Crepon: PDM Automotive is not just about managing product data; it’s about increasing our customer’s market share in a $300 billion industry. While we are widely recognized for our Product Information Management (PIM) capabilities, our vision extends beyond managing rich catalog data; it includes a far-reaching ambition to connect every parts manufacturer with every buyer who needs or wants a part.
Our vision to connect every parts manufacturer with every buyer drives every innovation and decision at PDM Automotive. We aim to streamline buying and selling auto parts by facilitating connections and creating a more integrated and cohesive industry ecosystem. We are constantly exploring new technologies, developing new solutions, and forging strategic partnerships to enhance our platform’s ability to connect manufacturers and buyers in the most effective and meaningful ways possible.
We believe that achieving this goal will unlock the full potential of the aftermarket, creating opportunities for growth, innovation, and success for everyone. We invite you to join us on this journey, as we work to realize a future where every part finds its place effortlessly, benefiting manufacturers, buyers and the automotive community.
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By NAPA
As he celebrated 30 years as a professional drag racer, Funny Car superstar Ron Capps was looking forward to a long race day on Sunday at the NHRA Arizona Nationals at Firebird Motorsports Park. The three-time world champion entered eliminations in the No. 11 position on the ladder but made an early exit against Blake Alexander in the first round of competition.
Aboard his brand-new link hidden, please login to view Toyota GR Supra, Capps battled to gain a favorable spot on the ladder among a stacked Funny Car field. Typically, teams at this elite level within the sport will go through several test sessions with a new car before throwing it into the intensity of NHRA Mission Foods Drag Racing Series competition, so Capps, crew chief Dean ‘Guido’ Antonelli, and the Ron Capps Motorsports team knew that they would experience some trial and error. His first qualifying effort went up in a puff of smoke, but his second attempt showed more promise as he powered to the finish line with a run of 4.020 seconds at 310.34 MPH. A loss of traction in the third qualifying round forced Capps to shut off early, marking the first time in 20 events for him to begin eliminations from the bottom half of the field.
“Building into the race we had the excitement of the 30 years. Having fans come up throughout the weekend and saying, ‘Happy Anniversary’ and things like that, it was fun,” began Capps as he recalled his weekend. “I always try to keep our NAPA fans updated as much as we can about what goes on with our team. We brought out a new chassis. It’s something we built in the off-season. Rather than testing first, we decided to do it in race conditions and that’s hard to do. But it reminds me a lot of our NAPA Auto Care people because I love this process of trying to take something and be the best with something so new. It’s like pulling your car into an AutoCare Center, you have a dash light blinking and technicians can attack that problem, and they don’t just snap their fingers and fix it. It’s a process, especially with today’s cars, as they try to figure out what the problem is. I love watching my NAPA Auto Care guys do the same thing. The car didn’t go down the track in the first run and to watch how many hours they put in trying to figure things out, it was really impressive.”
As Capps lined up against No. 6 qualifier Alexander, hopes were high as he has defeated Alexander seven out of the eight times they’ve faced each other in the first round of eliminations. Despite getting the starting line advantage, Capps ultimately came up short. Both cars lost traction early in the race resulting in a bit of a pedal fest to the stripe, but Alexander was able to get there first.
“There’s an upside and a downside to bringing a new chassis out at a race. It’s a gutsy move. But a couple of races down the road, I know that we are going to be much better because of it. And that’s also part of me having the utmost confidence in Guido and our NAPA Auto Care team. We didn’t qualify in the top half of the field, so we didn’t have lane choice. As we sat in the staging lanes, seeing dragsters winning only in the left lane made me pretty nervous and sure enough we got put in the right lane. That’s part of not qualifying in the top half. We still felt like we could beat them and that’s the confidence we had going up there. But it just wouldn’t hold, and we lost traction. I feel like I could have done a better job pedaling it. I should win those races, but we didn’t. But I feel like we’re going to have a great car for Vegas.”
Capps is currently fifth in the NHRA Mission Foods Drag Racing Series points as he heads to the next stop on the tour, the NHRA Four-Wide Nationals at The Strip at Las Vegas Motor Speedway, April 12-14, where he is a six time winner at the facility.
Start / Finish: No. 11 / def. in first round
Points Standing / Total: No. 5 / 170 pts.
Next Race: April 12 – 14, Las Vegas, NHRA Four-Wide Nationals
How to Watch or Listen: FS1,
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By Advance Auto Parts
Advance Auto Parts Appoints Three New Independent Directors
03/11/2024 Enters into Cooperation Agreement with Third Point LLC and Saddle Point Management L.P.
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, today announced that it has appointed A. Brent Windom, Gregory L. Smith and Thomas W. Seboldt as independent directors to the Advance Auto Parts board, effective immediately. In connection with these appointments, the company has entered into a cooperation agreement with Third Point LLC (together with its affiliates, “Third Point”) and Saddle Point Management, L.P. (together with its affiliates, “Saddle Point”).
“We are pleased to welcome Brent, Greg and Tom to the Advance Auto Parts board,” said Gene Lee, independent chair of the board of directors. “These directors’ automotive industry and supply chain experience will help us progress in our plan to return the company to profitable growth. With new management in place, important strategic actions underway, and an enhanced board, we are confident that Advance is on the right path to create significant long-term value for shareholders.”
“At Advance, our board prioritizes ongoing refreshment to help ensure we have the right expertise and experience to oversee our strategy while profitably growing our business,” said Shane O'Kelly, president and chief executive officer. “As we continue our operational initiatives focusing on the fundamentals, improving our competitive position, and serving our customers better than anyone else, including through the consolidation of our supply chain to a single unified network, we look forward to benefiting from our new directors’ extensive industry relationships and experience.”
“These three directors bring essential operational experience and industry expertise to support Shane as he executes on an ambitious agenda,” said Daniel S. Loeb, chief executive officer of Third Point. “With fresh perspectives in the C-suite and board room and a long runway for growth, we believe Advance is well positioned to create meaningful value for shareholders.”
“Advance has enormous potential to deliver better results for customers, suppliers, team members, and shareholders. The company's collaborative and focused approach is a key enabling factor for success," said Roy J. Katzovicz, chief executive officer of Saddle Point Management, L.P.
The full cooperation agreement, which contains customary standstill, voting and other provisions, will be filed by the company with the U.S. Securities and Exchange Commission as an exhibit to a Current Report on Form 8-K. Additionally, Legion Partners Holdings, LLC (together with its affiliates, “Legion”), another Advance Auto Parts shareholder, has indicated its support for the additions of Mr. Windom, Mr. Smith and Mr. Seboldt to the company’s board of directors.
With the appointments announced today, the company’s board will temporarily expand to 12 directors. At the 2024 annual meeting scheduled for May 22, 2024, 11 director nominees are expected to stand for election to the Advance Auto Parts board, including the three newly appointed directors.
Advisors
Centerview Partners LLC is acting as financial advisor to Advance Auto Parts and Hogan Lovells US LLP is acting as legal counsel. Willkie Farr & Gallagher LLP is acting as legal counsel to Third Point and Saddle Point, and Proskauer Rose LLP is acting as legal counsel to Saddle Point.
About A. Brent Windom
Brent Windom, 63, is an experienced automotive industry executive, having spent nearly four decades working in roles across the sector. Most recently, Mr. Windom served as President and Chief Executive Officer of Uni-Select Inc., a leading automotive refinish, industrial coatings and automotive aftermarket parts distributor. Previously, Mr. Windom was President and COO of Canadian Automotive Group from July 2017 to May 2019, as well as president and Chief Executive Officer of Auto Plus ǀ Pep Boys, which was formed following Icahn Enterprises L.P.’s acquisition of Uni-Select USA, Inc. and Beck/Arnley Worldparts, Inc. Prior to joining IEH Auto Parts, Mr. Windom spent 10 years with Uni-Select, where he held positions of increasing responsibility including President and Chief Operating Officer, Uni-Select USA.
About Gregory L. Smith
Gregory L. Smith, 60, is a proven supply chain expert with nearly 30 years of experience across a variety of industries. Mr. Smith currently serves as Executive Vice President, Global Operation and Supply Chain of Medtronic plc. Prior to joining Medtronic in 2021, Mr. Smith was Executive Vice President, Supply Chain of Walmart Inc. from 2017 to 2021 and Senior Vice President, Global Operations of The Goodyear Tire and Rubber Company from 2011 to 2016. Earlier in his career, Mr. Smith spent a decade with Conagra Foods, Inc., where he served in several leadership positions, including Executive Vice President, Supply Chain. He previously held roles with United Signature Foods LLC and Aurora Foods Inc.
About Thomas W. Seboldt
Thomas W. Seboldt, 57, is a seasoned automotive executive with over three decades of industry experience. Mr. Seboldt spent the vast majority of his career with O’Reilly Automotive, Inc., where he held several titles of increasing responsibility, including Vice President, Merchandising. Mr. Seboldt has also served on the Board of prominent industry associations including the California Automotive Wholesalers' Association (“CAWA”) and the Auto Care Association. During his tenure on the CAWA Board, Mr. Seboldt has served in a variety of positions, including as President, Vice President, Executive Committee member and Treasurer.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 30, 2023, Advance operated 4,786 stores and 321 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,245 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Forward-Looking Statements
Certain statements herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are usually identifiable by words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast,” “guidance,” “intend,” “likely,” “may,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “should,” “strategy,” “will,” or similar language. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, statements about our strategic initiatives, operational plans and objectives, corporate governance, board performance, director nominees at the 2024 annual meeting of stockholders, expectations for economic conditions, future business results and future financial performance, as well as statements regarding underlying assumptions related thereto. Forward-looking statements reflect our views based on historical results, current information and assumptions related to future developments. Except as may be required by law, the company undertakes no obligation to update any forward-looking statements made herein. Forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements. They include, among others, factors related to the company’s leadership transition, the timing and implementation of our initiatives, our potential divestiture of Worldpac and the company's Canada business, our ability to hire, train and retain qualified employees, deterioration of general macroeconomic conditions, the highly competitive nature of our industry, demand for our products and services, complexities in our inventory and supply chain and challenges with transforming and growing our business. Please refer to “Item 1A. Risk Factors” of our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”), as updated by our subsequent filings with the SEC, for a description of these and other risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements.
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By Counterman
AMSOIL has added a new 0W-40 viscosity to its line of OE 100% synthetic motor oil to better meet the emerging demands of advanced automotive technology.
The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine, AMSOIL noted.
AMSOIL OE 100% synthetic motor oil is specifically designed to deliver maximum wear protection, fuel economy and emissions control for the longer drain intervals recommended by OE manufacturers, according to the company.
The motor oil is licensed by the American Petroleum Institute (API) to meet and exceed the requirements commonly found in owner’s manuals. AMSOIL OE 100% synthetic motor oil also is friendly toward modern emissions-control systems to promote proper operation of catalytic converters for optimum service life and low exhaust emissions, according to
link hidden, please login to view. Low-speed pre-ignition (LSPI) is a common issue found in today’s advanced engines and is much more destructive than typical pre-ignition. OE 100% synthetic motor oil achieved 100% protection against low-speed pre-ignition (LSPI), based on testing required by the GM dexos 1 Gen 2 specification.
The motor oil provides 47% more wear protection than required by the GM dexos 1 Gen 2 specification, based on independent testing cited by AMSOIL.
“AMSOIL OE 100% synthetic motor oil has a 100% synthetic, pure chemical structure engineered to remove harmful contaminants and provide long-lasting engine protection and performance,” AMSOIL said in a news release. “It features an advanced detergent and dispersant additive package designed to protect against sludge and deposits to deliver maximum engine cleanliness.”
AMSOIL OE 100% synthetic motor oil is available in the following viscosities: 0W-16, 0W-20, 5W-20, 5W-30, 10W-30 and 0W-40.
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