IMR Publishes New Insights On Private-Label Parts

[Counterman]

IMR Inc., a full-service automotive market research firm, has released its latest insight, an update from its 2021 insight on the importance of private-label and national-branded parts at independent repair shops.

As of August 2022, more parts purchasers at independent repair shops reported knowing what brand was in the private-label box (20.8%) compared to 2021 (19.6%), with purchasers at smaller shops (one to three bays) more likely to know what was in the private-label box (22.6%) compared to larger shops with eight or more bays, where purchasers were less likely to know what was in the private-label box (16.4%).

This year’s survey results showed that 40.8% of shops said that their first-call supplier carried mostly private-label parts with only a few national-branded parts options, which is a decrease from 2021 survey results, at 42.6%. Of that 40.8%, 19.1% said that they go to another supplier to purchase nationally branded parts, 10.3% said that they always or frequently do and 66.7% said that they occasionally do.  

When shops were asked about the likelihood of switching their first-call supplier if it changed to offer majority private-label brands with limited national brands, only 6% of shops said that they definitely or very likely would switch, compared to 2021 survey results, where 15.2% of shops said that they definitely or very likely would make the switch. However, of the 59.2% of shops that said their first-call supplier doesn’t have heavy private-label branded categories, the number of those who would definitely/very likely switch rises to 8.8%, and another 13.5% say they would be likely to make a switch. 

Overall, more than half of shops surveyed reported in 2022 that they occasionally go to another supplier for nationally branded parts at 66.7%, while 17.9% rarely go to another supplier. 10.3% reported going to another supplier frequently and 0% reported always going to a different supplier for nationally branded parts. 

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