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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
Photo caption: Devonte Wilson, a Congressional aide for U.S. Rep. Jeff Jackson, visits MANN+HUMMEL’s manufacturing plant in Gastonia, North Carolina.
MANN+HUMMEL’s North American aftermarket brands – WIX Filters, Purolator Filters and MANN-FILTER – announced support for the Right-to-Repair campaign.
Spearheaded by the Auto Care Association, the initiative is focused on the passage of H.R. 906, the “Right to Equitable and Professional Auto Industry Repair (REPAIR) Act.” This bipartisan legislation provides the right for independent repair shops and aftermarket businesses to access critical information, tools and equipment needed to maintain and repair vehicles at a fair and reasonable cost.
Ultimately, the bill helps ensure the preservation of consumer choice, a fair marketplace and the continued safe operation of the nation’s 292 million registered passenger and commercial motor vehicles, 70% of which are maintained by independent repair facilities.
To support the campaign, representatives from MANN+HUMMEL’s North American leadership recently met with the legislative staff for U.S. Rep. Jeff Jackson of North Carolina’s 14th Congressional District to encourage passage of the legislation, which currently has 49 sponsors.
“Consumer choice is the pounding heartbeat of the aftermarket industry, and competition in the marketplace drives improved service and affordability,” said Daryl Benton, VP of sales & marketing – Aftermarket North America for MANN+HUMMEL. “The Right to Repair maintains a level playing field for independent repair shops and do-it-yourselfers as vehicle systems become increasingly complex and the cost of regular service and maintenance escalates.”
The Right-to-Repair movement has gained momentum in recent years. In November 2020, Massachusetts voters approved a ballot measure supporting a Right-to-Repair initiative with 75% of the vote, and Maine voters approved a similar ballot measure in November 2023 with over 80% of the vote.
In May 2021, the Federal Trade Commission published its “Nixing the Fix” report, which supported reinvigorated regulatory options and consumer education to provide consumers and independent repair shops with appropriate access to replacement parts, instructions, and diagnostic software.
Additionally, President Joe Biden issued an executive order on “Promoting Competition in the American Economy” in July 2021 to encourage the FTC to use its statutory authority in addressing anti-competitive repair restrictions.
To learn more about the Right-to-Repair campaign and access tools to engage with elected officials, visit
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