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By Counterman
The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
An Opportunity to Honor Hardworking Technicians
Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
Commemorative Logo and Digital Materials for Automotive Service Professionals Month
In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
Additional
link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
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By Counterman
As the 2025 NASCAR Advance Auto Parts Weekly Series heats up, Advance Auto Parts and NASCAR announced a new collaboration. The Advance NASCAR partnership will support local short track racing through “Advance Auto Parts Night at the Races” in 17 markets.
The program aims to boost support for local tracks, drivers and their communities throughout the season. During select race weeks, fans from Colorado National Speedway to Seekonk Speedway will experience special events. These will happen both at the tracks and at Advance Auto Parts retail stores nearby.
Advance NASCAR Partnership Fuels Local Track Engagement
“
link hidden, please login to view has been a tremendous partner in raising the profile of short track racing across the country for the past several years, and this is an exciting next step in working together to grow motorsports on the local level,” said Joseph Dennewitz, managing director of NASCAR Regional. “This is a great opportunity for NASCAR and Advance Auto Parts to show appreciation to our race fans who cheer on their favorite drivers at local short tracks each week, as well as support some of the best venues and racing in NASCAR.” Dominion Raceway in Woodford, Virginia and South Boston Speedway will launch the new program in April. Grandview Speedway in Pennsylvania will close the season in September.
Advance Stores Host Fans and Drivers
Each “Advance Auto Parts Night at the Races” will include activities at a local Advance Auto Parts store. Stores will host driver autograph signings, giveaways, and other fan-friendly experiences.
“As NASCAR’s Official Auto Parts Retailer, we’re thrilled to further enhance fans’ experience and ignite their excitement both at our stores and at local tracks where people are passionate about racing,” said Jason Hand, senior vice president of U.S. Stores. “Advance Auto Parts is all about being your community store, so we’re excited to support local tracks, dedicated NASCAR fans, and our customers in their own backyard.”
Visit the
link hidden, please login to view to find fan events and race dates near you. Full Schedule of 2025 Advance Auto Parts Night at the Races:
April
19 – Dominion Raceway (Virginia)
26 – South Boston Speedway (Virginia)
May
10 – Bowman Gray Stadium (North Carolina)
17 – Seekonk Speedway (Massachusetts)
24 – Berlin Raceway (Michigan)
31 – Jennerstown Speedway Complex (Pennsylvania)
June
7 – Elko Speedway (Minnesota)
13 – Wake County Speedway (North Carolina)
13 – Limaland Motorsports Park (Ohio)
21 – Langley Speedway (Virginia)
July
26 – Riverhead Raceway (New York)
30 – Hawkeye Downs Speedway (Iowa)
August
9 – Salina Highbanks Speedway (Oklahoma)
9 – Colorado National Speedway (Colorado)
15 – Lee USA Speedway (New Hampshire)
30 – New Smyrna Speedway (Florida)
September
6 – Grandview Speedway (Pennsylvania)
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By Counterman
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said.
The promotion, which was open to
link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
“Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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By NAPA
High Limit Racing returned to full-time competition over the weekend with two stops the Lone Star State, and Brad Sweet earned a pair of top-five finishes in a strong restart for the
link hidden, please login to view No. 49 team. With Friday night’s program at Texarkana 67 Speedway canceled due to rain, Sweet and the No. 49 team made their way directly to Texas Motor Speedway for Saturday night’s show. With 49 days since his last race, the Big Cat was determined to make a mark on the series and the season. Sweet set the pace right from the start. During qualifying, the NAPA driver claimed the top spot with a blistering, 13.735-second lap.
As competition heated up, the five-time World of Outlaws champion continued to shine. Sweet finished third after starting fourth in his heat race and earned a ticket to the dash by being the fastest car in his heat. During the dash draw, Sweet drew fifth. He maintained his position over seven laps to line up fifth to start the feature. He again advanced during the evening’s feature race, crossing the line third for the final podium spot.
On Sunday, the No. 49 team traveled to Crandall, Texas, for another evening of High Limit Racing at RPM Speedway. Sweet wasted no time, showing again in qualifying the speed of the NAPA machine. Posting a lightning-fast lap time of 12.245 seconds, the Big Cat went to the top of the speed chart.
In his heat race, Sweet climbed from fourth to second, securing a spot in the dash. Starting in sixth place gave the team seven laps to perfect their setup for the main event. The NAPA driver advanced to fifth and locked in that spot for the start of the evening’s 30-lap main event.
The NAPA No. 49 team put forth their best effort as Sweet navigated the Crandall race track. Maintaining his position throughout the race, Sweet crossed the finish line in fifth for his second top-five finish on the weekend.
Start / Finish:
Saturday, April 13, Texas Motor Speedway: 5 / 3
Sunday, April 14, RPM Speedway: 5 / 5
Points Standing / Total: 2nd / 386 pts. (-18)
Next Race: Tuesday, April 16, Red Dirt Raceway, Meeker, OK
How to Watch or Listen:
link hidden, please login to view NAPA:
link hidden, please login to viewBrad Sweet: link hidden, please login to view
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