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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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By Counterman
Automotive aftermarket distributor NPW Companies announced the promotion of Danielle Rickerson to vice president of sales and marketing. Previously serving as director of marketing and communications, Rickerson has been instrumental in elevating
link hidden, please login to view’s brand presence, strengthening customer engagement and supporting the company’s overall expansion, NPW Companies said. With nearly 20 years of experience in the automotive aftermarket, Rickerson brings a deep understanding of market trends, customer needs and operational excellence. Her leadership, strategic insight and proven ability to foster relationships across the industry uniquely position her to guide NPW’s sales and marketing direction.
“Danielle’s vision, dedication and experience make her the perfect leader to guide our sales and marketing initiatives,” said Chris Pacey, president and CEO of
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By Counterman
link hidden, please login to view announced that Lee Rodgers has been promoted from product director to vice president. Rodgers has been with APA since 2023, playing a key role in the association’s product strategy, supplier relationships, and member support initiatives. His leadership has helped strengthen APA/TruStar’s position in the automotive aftermarket, ensuring members have access to the products, resources and programs they need to succeed, the company said.
“This promotion recognizes Lee’s dedication to APA & TruStar and the pivotal role he plays in supporting our members,” said Steve Tucker, president of APA. “His contributions have consistently elevated our organization, and this new title reflects the impact and importance of his leadership within APA/TruStar.”
As vice president, Rodgers will continue to oversee product initiatives and supplier engagement, as well as guiding the duties and responsibilities of the program manager and the inside sales manager.
“I’m honored by this recognition and look forward to continuing to support
link hidden, please login to view’s mission and the success of our members,” said Rodgers. The post
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By Counterman
Mevotech, a North American steering and suspension parts provider, earned five prestigious awards at the recent
link hidden, please login to view. Auto Care recognized the company for product content, cataloging, education programs, and its engaging, informative blog.
“We’re honored to receive five Auto Care Connect awards this year,” said Ezer Mevorach, CEO of Mevotech. “This recognition reflects our entire team’s dedication to delivering industry-leading product support and education.”
Mevotech Awards Recognize Industry Leadership
Content Excellence Award – Receiver’s Choice from O’Reilly for Excellence in Product Content. Content Excellence Award – Receiver’s Choice from WHI for Excellence in Product Content. Content Excellence Award – ACES and PIES Data recognized its innovative TTX line. Auto Care Education (ACE) Award for its commitment to enhancing the expertise, skills and job satisfaction of their team members and industry professionals. Marketing and Communications Award – Digital Content/ Article/Blog/Newsletter/eMagazine recognized for its trusted and informative Mevotech blog. Canada Also Recognizes Mevotech’s Excellence
Earlier this month,
link hidden, please login to view received Canada’s Best Managed Companies award for 2025 from Deloitte and its partners. This marked Mevotech’s third consecutive year receiving this national business excellence recognition. The post
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By Counterman
link hidden, please login to view announced the launch of 193 new part numbers. The parts now cover more than 106.8 million vehicles in the U.S. and 10 million in Canada. The company said this expansion shows its commitment to high-performance repair solutions for technicians. “We know technicians need solutions that don’t just fit, but go the extra mile in durability, performance and ease of installation,” said Richard Stothers, SVP, engineering and research, Mevotech. “With this release, we’re not just expanding our catalog – we’re delivering smarter, more durable parts designed to keep vehicles out of the bay and on the road.”
Mevotech New Parts Include TTX Control Arms for GM Trucks
The new parts lineup includes TTX front upper control arms. These control arms fit late-model GM 2500 HD and 3500 HD working trucks. The company said it designed the parts from the ground up for severe duty.
The control arms feature patented technologies and solid forged construction. The company said these parts are ideal for tough job site conditions.
Extended Coverage Now Reaches Model Year 2024
link hidden, please login to view added coverage for domestic and import vehicles through model year 2024. Mevotech said that the new parts reinforce its focus on technician-friendly solutions. The post
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