Diesel USA Group Joins VIPAR Heavy Duty Network
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By Counterman
Automotive Parts Associates (APA) is pleased to announce that Midwest Parts Hub, a division of Kelley Automotive Group based in Fort Wayne, Indiana, has joined the group as a shareholder.
Founded in 1952 by Jim Kelley, Kelley Automotive Group is a family-owned dealership group representing multiple vehicle brands and serving customers throughout northeastern Indiana and beyond. Midwest Parts Hub opened in 2025 and services customers throughout the surrounding region through its extensive inventory of genuine General Motors OEM, ACDelco and aftermarket parts, along with daily delivery routes and advanced technology systems. The company emphasizes inventory availability, experienced staff, technology integration and reliable service as key drivers of its continued success.
“In today’s market, if you want to stay competitive, you need to be part of a program group,” said Mike Smith, parts director for Kelley Automotive Group. “Operating completely on your own is no longer effective. After evaluating our options, we knew
link hidden, please login to view was the right choice.” “We are excited to welcome Midwest Parts Hub to APA,” said Steve Tucker, president of APA/TruStar. “Their long-standing commitment to service, innovation, and operational excellence makes them a tremendous addition to our shareholder family.”
For more information about Kelley Automotive Group, visit
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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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By Counterman
TalkRev launched PartsNow.ai, an AI-assisted platform designed to help fleets, owner-operators and repair shops find and purchase heavy-duty truck parts more efficiently. The company said the system uses AI-driven chat, voice interaction and visual recognition to identify parts and connect users with a network of distributors.
AI Tools Streamline Parts Identification
According to TalkRev, the platform allows users to search for parts in multiple ways:
Describing the issue or component Uploading a photo of the part or vehicle VIN Speaking directly with an AI agent The system then identifies the part and provides availability and pricing from its distributor network.
“Too many mechanics spend their day on the phone calling suppliers just to buy a brake disc or a turbocharger,” said Manna Justin, CEO of TalkRev. “You tell us what you need—type it, say it, or upload a photo of the broken part or the truck’s VIN—and our AI identifies the exact component and sources it from our network of distributors.”
Integrated Purchasing and Distributor Network
link hidden, please login to view said it aggregates inventory from a network of distributors, with a catalog of more than 50,000 parts. Users can complete purchases through a single checkout process, with PartsNow handling the transaction. The company said this approach allows distributors to reach customers without building their own e-commerce systems. Voice and Mobile Interaction
The platform also supports phone-based interaction, where users can describe an issue and receive follow-up questions from the AI agent. TalkRev said the system then sends a text message with product details, pricing and a link to complete the purchase.
Steve Fultz, president of PartsNow.ai, said the platform is designed to reduce time spent searching for parts and improve access to inventory.
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By elizabeth
Heavy-duty trucks require strong components, and a Used Ford F 250 Super Duty Transmission is a great option for maintaining performance without overspending. These transmissions are designed to handle tough workloads and are inspected to ensure durability and efficiency. Choosing a used unit helps reduce costs while keeping your truck reliable for daily or commercial use. It’s important to check compatibility with your specific model for proper fit and function. With correct installation and maintenance, a used transmission can deliver consistent performance, making it a practical solution for drivers who rely on their trucks for demanding tasks.
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By Counterman
Worldpac and The Pronto Network announced a strategic partnership. It officially took effect April 1, 2026, marking a milestone in strengthening cooperation within the independent automotive aftermarket.
The partnership brings together two organizations dedicated to the advancement and success of the professional repair community. By joining The Pronto Network, Worldpac brings its longstanding commitment to technical education, OE-quality parts and enhanced catalog technology, complementing The Pronto Network’s focus on member support, strategic growth and supply chain collaboration.
Reaction from CEOs
“Joining
link hidden, please login to viewallows us to align with an organization that shares our vision for innovation and customer success,” said John Hamilton, president and CEO of Worldpac. “As the aftermarket continues to evolve with new technologies, vehicle complexities and changing consumer expectations, we are now better positioned to support customers with shared resources and enhanced capabilities.” “We are proud to welcome Worldpac to The Pronto Network family. Our two organizations bring different strengths to this partnership, and uniting makes us even stronger,” said Robert Roos, president and CEO of The Pronto Network. “Together we will continue to advance solutions that align with our shared vision of empowering members, so they thrive in today’s rapidly changing marketplace. Our expanded footprint will help strengthen the entire industry – from suppliers and distributors to repair shops and vehicle owners – and ensure that the independent aftermarket remains competitive, connected and well-prepared for the road ahead.”
Focus on training, national account offerings and supplier relationships
United by a shared commitment to strategic growth,
link hidden, please login to view and The Pronto Network said they will focus first on several key initiatives. These include expanding training programs and enhancing national account offerings. The partnership will also prioritize strengthening supplier relationships, creating long-term value for partners, and supporting the broader independent service ecosystem. The post
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