VIPAR’s Bill Nolan Inducted Into Heavy Duty Hall of Fame
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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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By Counterman
TalkRev launched PartsNow.ai, an AI-assisted platform designed to help fleets, owner-operators and repair shops find and purchase heavy-duty truck parts more efficiently. The company said the system uses AI-driven chat, voice interaction and visual recognition to identify parts and connect users with a network of distributors.
AI Tools Streamline Parts Identification
According to TalkRev, the platform allows users to search for parts in multiple ways:
Describing the issue or component Uploading a photo of the part or vehicle VIN Speaking directly with an AI agent The system then identifies the part and provides availability and pricing from its distributor network.
“Too many mechanics spend their day on the phone calling suppliers just to buy a brake disc or a turbocharger,” said Manna Justin, CEO of TalkRev. “You tell us what you need—type it, say it, or upload a photo of the broken part or the truck’s VIN—and our AI identifies the exact component and sources it from our network of distributors.”
Integrated Purchasing and Distributor Network
link hidden, please login to view said it aggregates inventory from a network of distributors, with a catalog of more than 50,000 parts. Users can complete purchases through a single checkout process, with PartsNow handling the transaction. The company said this approach allows distributors to reach customers without building their own e-commerce systems. Voice and Mobile Interaction
The platform also supports phone-based interaction, where users can describe an issue and receive follow-up questions from the AI agent. TalkRev said the system then sends a text message with product details, pricing and a link to complete the purchase.
Steve Fultz, president of PartsNow.ai, said the platform is designed to reduce time spent searching for parts and improve access to inventory.
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By elizabeth
Heavy-duty trucks require strong components, and a Used Ford F 250 Super Duty Transmission is a great option for maintaining performance without overspending. These transmissions are designed to handle tough workloads and are inspected to ensure durability and efficiency. Choosing a used unit helps reduce costs while keeping your truck reliable for daily or commercial use. It’s important to check compatibility with your specific model for proper fit and function. With correct installation and maintenance, a used transmission can deliver consistent performance, making it a practical solution for drivers who rely on their trucks for demanding tasks.
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By Counterman
On the surface, the primary role of a parts professional is to help our customers identify and select the parts, supplies and services needed to complete a multitude of repairs. However, there are many other duties beyond simple cataloging exercises which separate a true parts professional from a key-punching cashier at the grocery checkout lane. Too often, the general public sees us as simple clerks, but when is the last time you asked a cashier at the register how to perfectly sear that ribeye you just paid for?
Our customer base may vary from store to store, but many of us deal with an eclectic mix of clientele each day. These patrons also come with varying levels of technical knowledge or abilities. For most of our commercial customers, we are already a trusted partner. Technicians have usually diagnosed and estimated the labor for a repair job before requesting our expertise, but still lean on their “go-to” parts specialist to get the correct components quoted correctly and delivered to them quickly. These customers “speak our language,” and we are expected to speak theirs, as well.
When it comes to the “decidedly DIY” segment of our business, many of the conversations we have can feel like more of a struggle. Often through no fault of their own, this portion of our population finds themselves tackling unfamiliar repair situations, or attempting to navigate diagnostic recommendations or repair instructions that seem to be written in a completely different language. Our daily interactions with repair professionals and coworkers, as well as our own life experiences, have helped us all to build a knowledge base which serves as one of the main reasons our individual services are in demand to begin with.
The average consumer views most auto parts as a commodity, so many of our widgets are “all the same” to them. As “car people,” we already know the differences between our products, which ones to recommend, and what we can reasonably expect from them. Even if we don’t physically install components or repair vehicles, we often have a pretty good sense of what it takes to perform the task required, and what else may need to be removed and replaced along the way to the goal of installing the parts we’re handing across the counter.
When dealing with a “less-technical” parts buyer, we must be prepared to spend a little more time at the counter or on the telephone. Drawing out all of the relevant information (and filtering out the irrelevant) is often the first step in determining the customer’s needs and intentions. If they already have a sense of direction, a portion of the conversation might be spent explaining (in layman’s terms) why triggering a particular OBD-II code does not automatically mean that they should buy part “X,” or deciphering what a customer means when they request “that round box with four wires, next to the square plastic piece under the left fender.”
Within the context of a popular subreddit (r/explainlikeimfive), we can convey fairly complex technical ideas without anyone feeling lost or talked down to. By avoiding jargon or acronyms, our language becomes more accessible for the uninitiated. Comparisons to everyday situations allow for us to find common ground in a discussion. The use of photos, diagrams, descriptive words and even sounds can make “the big picture” come into focus more sharply for nearly anyone. Once we discover a common language, our common purpose is suddenly much clearer!
The post
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By Counterman
On the surface, the primary role of a parts professional is to help our customers identify and select the parts, supplies and services needed to complete a multitude of repairs. However, there are many other duties beyond simple cataloging exercises which separate a true parts professional from a key-punching cashier at the grocery checkout lane. Too often, the general public sees us as simple clerks, but when is the last time you asked a cashier at the register how to perfectly sear that ribeye you just paid for?
Our customer base may vary from store to store, but many of us deal with an eclectic mix of clientele each day. These patrons also come with varying levels of technical knowledge or abilities. For most of our commercial customers, we are already a trusted partner. Technicians have usually diagnosed and estimated the labor for a repair job before requesting our expertise, but still lean on their “go-to” parts specialist to get the correct components quoted correctly and delivered to them quickly. These customers “speak our language,” and we are expected to speak theirs, as well.
When it comes to the “decidedly DIY” segment of our business, many of the conversations we have can feel like more of a struggle. Often through no fault of their own, this portion of our population finds themselves tackling unfamiliar repair situations, or attempting to navigate diagnostic recommendations or repair instructions that seem to be written in a completely different language. Our daily interactions with repair professionals and coworkers, as well as our own life experiences, have helped us all to build a knowledge base which serves as one of the main reasons our individual services are in demand to begin with.
The average consumer views most auto parts as a commodity, so many of our widgets are “all the same” to them. As “car people,” we already know the differences between our products, which ones to recommend, and what we can reasonably expect from them. Even if we don’t physically install components or repair vehicles, we often have a pretty good sense of what it takes to perform the task required, and what else may need to be removed and replaced along the way to the goal of installing the parts we’re handing across the counter.
When dealing with a “less-technical” parts buyer, we must be prepared to spend a little more time at the counter or on the telephone. Drawing out all of the relevant information (and filtering out the irrelevant) is often the first step in determining the customer’s needs and intentions. If they already have a sense of direction, a portion of the conversation might be spent explaining (in layman’s terms) why triggering a particular OBD-II code does not automatically mean that they should buy part “X,” or deciphering what a customer means when they request “that round box with four wires, next to the square plastic piece under the left fender.”
Within the context of a popular subreddit (r/explainlikeimfive), we can convey fairly complex technical ideas without anyone feeling lost or talked down to. By avoiding jargon or acronyms, our language becomes more accessible for the uninitiated. Comparisons to everyday situations allow for us to find common ground in a discussion. The use of photos, diagrams, descriptive words and even sounds can make “the big picture” come into focus more sharply for nearly anyone. Once we discover a common language, our common purpose is suddenly much clearer!
The post
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