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Automotive aftermarket distributor NPW Companies announced the promotion of Danielle Rickerson to vice president of sales and marketing. Previously serving as director of marketing and communications, Rickerson has been instrumental in elevating

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’s brand presence, strengthening customer engagement and supporting the company’s overall expansion, NPW Companies said.

With nearly 20 years of experience in the automotive aftermarket, Rickerson brings a deep understanding of market trends, customer needs and operational excellence. Her leadership, strategic insight and proven ability to foster relationships across the industry uniquely position her to guide NPW’s sales and marketing direction.

“Danielle’s vision, dedication and experience make her the perfect leader to guide our sales and marketing initiatives,” said Chris Pacey, president and CEO of

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. “I have full confidence in her ability to drive results, motivate our teams and strengthen NPW’s impact in the industry.”

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