Purolator Launches New ‘Keep It Purring’ Ad Campaign

[Counterman]

Purolator has launched its latest multimedia ad campaign, “Keep It Purring with Purolator.” The campaign features a cougar, symbolizing strength, precision and smooth performance. Purolator said the ad campaign connects proper engine care with smooth operation, highlighting a message of power and reliability.

Ad Campaign Details Feature Cougar and Skyline

Dallas-based agency TRG developed the campaign, which began earlier this month. It spans multiple platforms, including connected TV, audio, streaming, social media and digital media. The messaging highlights the connection between a well-maintained engine and the elegance of a purring cougar. The campaign features a 1998 Nissan Skyline R34 GT-T vintage sports car, with actor Antonio Jaramillo at the wheel.

“It started with the phrase ‘Keep it Purring,'” said Terence Reynolds, chief creative officer at TRG. “We wanted to highlight smooth performance and ‘purring’ just stuck. Then someone joked, ‘What if it literally purrs?’ Next thing we know, we’re negotiating screen time with a cougar.”

Creative Vision and Brand Message

“Crafting this campaign was an extraordinary endeavor – an intentional fusion of the attributes that define the Purolator brand: boldness, powerful and edgy,” said Paul Montopoli, head of marketing for MANN+HUMMEL. “From the meticulously chosen vehicle and compelling cast to the resonant growl of the engine echoing through the treetops, every detail underscores a singular truth: Even after a century of innovation, Purolator remains at the forefront of performance and design. This campaign is a celebration of our enduring legacy and a confident stride into the next hundred years of excellence.”

Product Information and Filter Details

Purolator introduced its

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, designed to last up to 20,000 miles before requiring an oil change. Customers can buy the filter at Walmart.com and select Walmart stores. Purolator said this product advances sustainability and strengthens customer engagement.

“From oil to air filters, Purolator protects the critical components that keep vehicles running at peak performance,” Montopoli said. “With regular maintenance and trusted parts, drivers can preserve power and efficiency.”

Campaign Availability in the United States

The campaign will run in key markets across the United States. For more information about Purolator’s products and the new campaign, visit

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