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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for CustomersBy Advance Auto Parts
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards.
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a new, modernized loyalty program designed to deliver greater value and features that matter to its heavy and light DIY customers. The new program replaces the former Speed Perks program and rolls out today at all Advance locations and online.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
"Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we've added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”
New Advance Rewards features also include exclusive vendor partnerships that offer members-only deals, bonus points promotions on popular products and sweepstakes opportunities. Members can gain visibility into their rewards and can combine coupons directly in the Advance mobile app and through POS integration in Advance stores.
Reward tiers include:
1 st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons 2 nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons Loyalty members represent a large portion of Advance Auto Parts' heavy and light DIY business, and by modernizing the program, the company is providing greater value and flexibility to members.
Customers can join Advance Rewards for free at all Advance Auto Parts locations and online at AdvanceAutoParts.com.
Visit
link hidden, please login to view for more information. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at
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Investor Relations Contact:
Lavesh Hemnani
E: [email protected]
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By Counterman
Advance Auto Parts Inc. presented its 2025 Vendor of the Year Award to OSRAM Sylvania Inc. at “Accelerate,” the company’s vendor appreciation and field leader kickoff event in Orlando, Florida. The event brings together suppliers and field leaders to support execution of
link hidden, please login to view and recognize performance across aftermarket distribution channels. Nine additional vendors were recognized across professional, DIY, supply chain, inventory, e-commerce, content and marketing categories. “OSRAM Sylvania has been an exceptional partner to
link hidden, please login to view in 2025, in part because of their strong collaboration with our stores, supply chain, inventory, marketing, and merchandising teams,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “The OSRAM team has a ‘yes-we can’ philosophy and their collaboration is a critical element that enables our team members to get customers back on the road. We congratulate Sylvania as our Vendor of the Year and are excited to grow our partnership and sales together in 2026.” Market Impact
The 2025 vendor awards highlight supplier strategies focused on service-level performance, inventory accuracy, e-commerce content quality and category management to support professional installers and DIY customers. Recognitions underscore priorities in supply chain reliability, product availability and customer experience across Advance’s distribution network.
Supplier Recognition: 2025 category awards
Pro Vendor of the Year — GSP: Recognized for cross-functional collaboration that supported Advance’s professional business and customer service. DIY Vendor of the Year — Valvoline Global: Recognized for launching new products, providing data-driven category management insights, and expanding promotional programs. Vendor Rep of the Year — Tasco: Recognized for collaboration, opportunity development and consistent follow-through on joint initiatives. Visionary Vendor of the Year — Winhere Brakes: Recognized for product reliability and support of initiatives to drive the business forward. Supply Chain and Inventory Performance
Supply Chain Vendor of the Year and Inventory Vendor of the Year (Back Room) — GRI Engineering: Recognized for improving key supply chain and inventory performance metrics through operational execution, meeting service-level expectations, and proactively implementing change. Inventory Vendor of the Year (Front Room) — Amalie: Recognized for execution, logistics, collaboration and flexibility supporting inventory performance. E-commerce and Content Enablement
E-commerce Vendor of the Year — Premium Guard: Recognized for collaboration on e-commerce content and customer experience, and for transparent communication on new asset creation. Content Vendor of the Year — Motorad and Josco: Recognized for a proactive approach, responsiveness and quality that strengthened customer- and store team member-facing content. Marketing Support
Marketing Vendor of the Year — GlueIQ: Recognized for multi-channel marketing strategy and execution supporting brand and demand generation across Advance’s channels. Event Context
“Accelerate” serves as Advance’s annual vendor appreciation and field leader kickoff, aligning partners on distribution strategy and operational priorities for the year ahead. The program centers on supplier collaboration in merchandising, supply chain, inventory, marketing and e-commerce to improve aftermarket distribution outcomes.
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